The role of functional and demographic diversity on new product creativity and the moderating impact of project uncertainty

2017 ◽  
Vol 61 ◽  
pp. 144-154 ◽  
Author(s):  
Mumin Dayan ◽  
Muammer Ozer ◽  
Hanan Almazrouei
Keyword(s):  
New Product ◽  
Demographic Diversity ◽  
Project Uncertainty ◽  
Product Creativity

New product creativity and alliance ambidexterity: the moderating effect of causal ambiguity

2020 ◽  
Vol 35 (11) ◽  
pp. 1621-1631
Author(s):  
Jing-Wen Huang
Keyword(s):  
Structural Equation ◽  
Strategic Alliance ◽  
Positive Impact ◽  
New Product ◽  
Moderating Effect ◽  
Equation Modeling ◽  
Content Type ◽  
Causal Ambiguity ◽  
Product Creativity

Purpose There has been little research discussing the role that new product creativity plays in achieving alliance ambidexterity and how causal ambiguity may be a potential moderator in the association between new product creativity and alliance ambidexterity. The purpose of this study is to identify the contingent role of causal ambiguity and examine the relationships between new product creativity, causal ambiguity and alliance ambidexterity. Design/methodology/approach In this empirical study, a questionnaire approach is used to collect data, and moderated structural equation modeling is used to test the hypotheses. Findings The findings indicate that new product creativity has a positive influence on alliance ambidexterity, whereas causal ambiguity moderates these associations. When causal ambiguity increases, the positive impact of new product creativity on alliance ambidexterity is attenuated. Research limitations/implications This study integrates the ambidexterity literature and the alliance literature by applying the concept of ambidexterity to a strategic alliance context. The moderating role of causal ambiguity echoes previous research postulating causal ambiguity as a barrier to knowledge transfer in alliances. Given a higher level of causal ambiguity, firms face more difficulty when they attempt to develop new product creativity to achieve the desired level of alliance ambidexterity. Practical implications Managers could initiate incentive programs and build supportive environments that facilitate new product creativity. Firms will be capable of elaborating the potential of new product creativity to further facilitate alliance ambidexterity. Managers need to pay attention to causal ambiguity that may have a moderating influence on the relationship between new product creativity and alliance ambidexterity. Originality/value This study contributes to the synthesis of new product creativity and alliance ambidexterity and helps scholars and managers to better understand the moderating effect of causal ambiguity in the context of the innovation and ambidexterity literature.

The Role of Imagination-Focused Visualization on New Product Evaluation

2009 ◽  
Vol 46 (1) ◽  
pp. 46-55 ◽  
Author(s):  
Min Zhao ◽  
Steve Hoeffler ◽  
Darren W. Dahl
Keyword(s):  
New Product ◽  
Product Evaluation

scholarly journals Continuity, Change, and New Product Performance: The Role of Stream Concentration *

2020 ◽  
Vol 37 (3) ◽  
pp. 228-248 ◽  
Author(s):  
Enrico Forti ◽  
Maurizio Sobrero ◽  
Andrea Vezzulli
Keyword(s):  
New Product ◽  
Product Performance ◽  
New Product Performance

scholarly journals Importance And Role Of Competence In Professional Career Of Product Develop Engineers

2015 ◽  
Vol 66 (1) ◽  
pp. 114-118
Author(s):  
Aleksandar Miltenović ◽  
Milan Banić ◽  
Vojislav Miltenović
Keyword(s):  
Product Development ◽  
New Product ◽  
Production Costs ◽  
Improve Product Quality ◽  
Professional Career ◽  
Material Resources ◽  
Human Energy ◽  
Optimum Utilization ◽  
Fierce Competition

Abstract Product development is a creative task where is systematically created a new product, which makes possible to firms to offer attractive, innovative and market oriented products. In conditions of fierce competition and saturated markets, companies that do not innovate are stagnating and disappear from the market. Innovation is therefore every intervention which can reduce production costs, enables optimum utilization of available human, energy and material resources, improve product quality, improve the placement, which leads to an increase in competitiveness. A prerequisite for fulfillment of the above-mentioned tasks is that the companies have engineers with the appropriate competencies, which are able to, through creativity, innovation and fascinating technique of creating new or improving existing products and lunch it on the market. The paper discusses the role and importance of the competences that are necessary for a successful professional career of product development engineers.

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