The double-edged sword impact of effectuation on new product creativity: The moderating role of competitive intensity and firm size

2021 ◽  
Vol 137 ◽  
pp. 1-12
Author(s):  
Cheng Deng ◽  
Jianjun Yang ◽  
Zhongfeng Su ◽  
Shuman Zhang
Keyword(s):  
Firm Size ◽  
New Product ◽  
Competitive Intensity ◽  
Product Creativity ◽  
Moderating Role

scholarly journals Moderating Role of Environmental Settings in Relationship Between Product Innovativeness and Its Performance During the Launch

2017 ◽  
Vol 31 (1) ◽  
pp. 44-54
Author(s):  
Indrė Brazauskaitė ◽  
Viltė Auruškevičienė
Keyword(s):  
New Product ◽  
Product Performance ◽  
Product Innovativeness ◽  
Sales Channel ◽  
Channel Characteristics ◽  
New Product Performance ◽  
The Relationship ◽  
Moderating Role ◽  
Commercial Environment

AbstractThe current research depicts the relationship between new product innovativeness and its performance, which was addressed in previous studies; yet the results remain contradictive with little focus on environmental settings. The paper aims to reveal the role of commercial environment towards new product performance, which allows forecasting the performance on the basis of expected settings and exploring the link between new product innovativeness and its performance in a more detailed way. In the study, moderating environmental settings are defined as a set of marketplace characteristics on market level, company commercial characteristics, and a set of sales channel characteristics on retailer’s category level. Research contributes to the following areas: reveals the role of environment towards performance and allows forecasting new product performance on the basis of expected settings.

Entrepreneurship and SMEs Performance: Studying the Mediating Role of Innovation and the Moderating Role of Firm Size

2018 ◽  
pp. 481-501 ◽  
Author(s):  
Pejman Ebrahimi ◽  
Hamid Reza Alipur Shirsavar ◽  
Fahimeh Forootani ◽  
Najmeh Roohbakhsh ◽  
Khosro Ebrahimi
Keyword(s):  
Firm Size ◽  
Mediating Role ◽  
Moderating Role
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