This paper develops a more-than-representational approach to consumer agency in food biopolitics that is sensitive to people’s everyday eating experiences. In recent years, studies of food biopolitics have engaged with questions of agency by examining how socially constructed ideas of ‘good’ eating and citizenship are engaged on the ground. Yet, there remain opportunities to depart from the evaluative mind as a dominant site of ethical self-formation, and engage with the body as a site of political action and agency. In this paper, I argue that people’s sense of citizen selves has long been, and continue to be, organised across the interplay of material, discursive, and visceral spaces of eating. I develop this argument by drawing on a critical analysis of historical and contemporary news forums related to public eating in Singapore. For many consumers, their disdain for certain food—ranging from the erstwhile state-vaunted meal plans to leftover food on public dining tables—express an embodied agency in negotiating the technocratic designs of citizenship. In developing a visceral biopolitics of eating, this paper aims to expand understandings of consumers’ capacity in negotiating the ethical tensions between hegemonic imaginings of ‘good’ citizens and the everyday pleasures of eating. Approaching consumer agency this way orientates critical yet oft-overlooked attention to the body’s capacity to act, and possibly effect change, within the broader workings of dietary bio-power.
Young children’s consumer agency: The case of French children and recycling