A review of comparative advertising research 1975–2018: Thematic and citation analyses

Journal of Business Research ◽

10.1016/j.jbusres.2020.08.023 ◽

2020 ◽

Vol 121 ◽

pp. 73-84

Author(s):

Salvador del Barrio-García ◽

Francisco Muñoz-Leiva ◽

Linda Golden

Keyword(s):

Advertising Research ◽

Comparative Advertising

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A Taxonomy for Comparative Advertising Research

Journal of Advertising ◽

10.1080/00913367.1978.10672739 ◽

1978 ◽

Vol 7 (1) ◽

pp. 43-47 ◽

Author(s):

Charles W. Lamb ◽

William M. Pride ◽

Barbara A. Pletcher

Keyword(s):

Advertising Research ◽

Comparative Advertising

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Comparative Advertising Research: A Review and Research Agenda

Cracking the Code: Leveraging Consumer Psychology to Drive Profitability ◽

10.4324/9781315705392-12 ◽

2015 ◽

pp. 144-170

Keyword(s):

Research Agenda ◽

Advertising Research ◽

Comparative Advertising

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New Directions in International Advertising Research

10.1016/s1474-7979(2002)12 ◽

2002 ◽

Keyword(s):

Advertising Research ◽

International Advertising ◽

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A 60-Year Bibliographic Review Of the Journal of Advertising Research

Journal of Advertising Research ◽

10.2501/jar-2020-028 ◽

2020 ◽

Vol 60 (4) ◽

pp. 353-360

Author(s):

TERRENCE BROWN ◽

ANDREW PARK ◽

LEYLAND PITT

Keyword(s):

Advertising Research

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Comparative Advertising: A Paradox of Burning Less Money with Competition

SSRN Electronic Journal ◽

10.2139/ssrn.2756345 ◽

2016 ◽

Author(s):

Patrali Chakrabarty

Keyword(s):

Comparative Advertising

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Sterling Bank PLC Advert of July 20 2018: A Study in Trademark Law, Unfair Competition, and Comparative Advertising.

SSRN Electronic Journal ◽

10.2139/ssrn.3233483 ◽

2018 ◽

Author(s):

'Damola Adediji

Keyword(s):

Unfair Competition ◽

Comparative Advertising ◽

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The future of advertising research: new directions and research needs

The Journal of Marketing Theory and Practice ◽

10.1080/10696679.2020.1860681 ◽

2021 ◽

pp. 1-12

Author(s):

Charles R. Taylor ◽

Les Carlson

Keyword(s):

Advertising Research ◽

Research Needs ◽

New Directions ◽

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Brain wave analysis in advertising research. Validation from basic research & independent replications

Psychology and Marketing ◽

10.1002/mar.4220010309 ◽

1984 ◽

Vol 1 (3-4) ◽

pp. 83-95 ◽

Author(s):

Sidney Weinstein ◽

Ronald Drozdenko ◽

Curt Weinstein

Keyword(s):

Basic Research ◽

Advertising Research ◽

Wave Analysis ◽

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A History of the Media Industry's Self-Regulation of Comparative Advertising

Journalism History ◽

10.1080/00947679.2011.12062850 ◽

2011 ◽

Vol 37 (2) ◽

pp. 113-121 ◽

Author(s):

Fred Beard ◽

Chad Nye

Keyword(s):

Self Regulation ◽

Comparative Advertising ◽

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'Cool Water' and 'Icy Cold': comparative advertising for perfume imitations through the use of allusive product names

Journal of Intellectual Property Law & Practice ◽

10.1093/jiplp/jpn170 ◽

2008 ◽

Vol 3 (11) ◽

pp. 688-690

Author(s):

B. Clark

Keyword(s):

Comparative Advertising

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