How cashback strategies yield financial benefits for retailers: The mediating role of consumers’ program loyalty
Keyword(s):
2015 ◽
Vol 27
(4)
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pp. 159-169
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Keyword(s):
2017 ◽
Vol 16
(3)
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pp. 155-159
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1999 ◽
Vol 84
(4)
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pp. 585-593
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2018 ◽
Vol 5
(2)
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pp. 185-211
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