How cashback strategies yield financial benefits for retailers: The mediating role of consumers’ program loyalty

2022 ◽  
Vol 141 ◽  
pp. 200-212
Author(s):  
Valter Afonso Vieira ◽  
Raj Agnihotri ◽  
Marcos Inácio Severo de Almeida ◽  
Evandro Luiz Lopes
2020 ◽  
Vol 12 (22) ◽  
pp. 9773
Author(s):  
Michal Biron ◽  
Hilla Peretz ◽  
Keren Turgeman-Lupo

An organization’s capacity to sustain a crisis, and to benefit from work-from-home (WFH) arrangements in routine times, is dependent on its employees’ ability to successfully adjust to WFH conditions. The COVID-19 pandemic, which forced vast numbers of employees worldwide to WFH, provides an unprecedented opportunity to identify factors that facilitate WFH adjustment. Leveraging this opportunity and drawing from theories on person-environment fit and work adjustment, we consider trait optimism as a possible facilitator of WFH adjustment during the pandemic. We further investigate how situational optimism and cultural (country-level) optimism contribute to the relationship between trait optimism and WFH adjustment. Using data from 388 employees in five countries, we find that trait optimism positively relates to WFH adjustment. This relationship is partly mediated by situational expectations regarding health/financial benefits of WFH amid the pandemic. Moreover, trait optimism is more strongly related to WFH adjustment in countries with high (vs. low) cultural optimism. This study addresses the call to investigate whether and how personality traits relate to WFH adjustment. Our findings can improve organizations’ ability to select and train employees who WFH, and to enhance operational resilience to future crises. Managers in global firms can draw from our results to understand how cultural differences affect the ease with which WFH is adopted, and to develop country-specific WFH practices.


2021 ◽  
Vol 14 (3 (41)) ◽  
pp. 42-62
Author(s):  
Diana NEDELCU ◽  
◽  
Delia Cristina BLABAN ◽  

Nowadays controversial stories, conspiracy theories, or false information are massively shared on social media. Fake news is supported by the online environment because it generates traffic and financial benefits (Tandoc et al., 2018). It is a chain — users share the news on their feed, then they receive the same type of content, later on, creating the illusion of veracity through popularity. Media credibility becomes more and more relevant in the context of the proliferation of fake news. The present paper addresses the mediating role of source and message credibility in relationship with the engagement with ‘poor journalistic’ content. We aimed to identify the effects of media reputation and of the facticity of the news on (digital) behavior such as the intent to disseminate or to comment on fake news on social media and also on discussing these contents with friends. For this purpose, we applied a 2x2 between subjects online experiment by manipulating the (1) the source (high vs. low reputation online media outlets) and (2) information facticity (high vs. low). Participants (N=177), aged 18 to 53 years were selected via Facebook and the study was carried out in February 2020. The results of our research are in line with previous literature that underlined the role of source and message credibility in influencing online and offline news engagement. We observed that source credibility has an impact on news sharing on Facebook and that message credibility encourages discussion with friends. This applies to both veridical and false information. The most important takeaway of our study is perhaps that users are aware that high reputation media outlets can make mistakes. Besides, media reputation is subject to change and is related to the audiences.


2015 ◽  
Vol 27 (4) ◽  
pp. 159-169 ◽  
Author(s):  
Elsbeth D. Asbeek Brusse ◽  
Marieke L. Fransen ◽  
Edith G. Smit

Abstract. This study examined the effects of disclosure messages in entertainment-education (E-E) on attitudes toward hearing protection and attitude toward the source. In addition, the (mediating) role of the underlying mechanisms (i.e., transportation, identification, and counterarguing) was studied. In an experiment (N = 336), three different disclosure messages were compared with a no-disclosure condition. The results show that more explicit disclosure messages negatively affect transportation and identification and stimulate the generation of counterarguments. In addition, the more explicit disclosure messages affect both attitude measures via two of these processes (i.e., transportation and counterarguing). Less explicit disclosure messages do not have this effect. Implications of the findings are discussed.


2017 ◽  
Vol 16 (3) ◽  
pp. 155-159 ◽  
Author(s):  
Peizhen Sun ◽  
Jennifer J. Chen ◽  
Hongyan Jiang

Abstract. This study investigated the mediating role of coping humor in the relationship between emotional intelligence (EI) and job satisfaction. Participants were 398 primary school teachers in China, who completed the Wong Law Emotional Intelligence Scale, Coping Humor Scale, and Overall Job Satisfaction Scale. Results showed that coping humor was a significant mediator between EI and job satisfaction. A further examination revealed, however, that coping humor only mediated two sub-dimensions of EI (use of emotion and regulation of emotion) and job satisfaction. Implications for future research and limitations of the study are discussed.


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