Value co-creation on a shared healthcare platform: Impact on service innovation, perceived value and patient welfare

2022 ◽  
Vol 140 ◽  
pp. 95-106
Author(s):  
Shahriar Akter ◽  
Mujahid Mohiuddin Babu ◽  
Md Afnan Hossain ◽  
Umme Hani
Keyword(s):  
Perceived Value ◽  
Service Innovation

Market orientation and service innovation on customer perceived value

2016 ◽  
Vol 39 (4) ◽  
pp. 449-467 ◽  
Author(s):  
Ying-Pin Yeh
Keyword(s):  
Relationship Quality ◽  
Market Orientation ◽  
Structural Equation ◽  
Explanatory Power ◽  
Perceived Value ◽  
Service Innovation ◽  
Customer Relationship ◽  
Customer Participation ◽  
Content Type ◽  
Customer Perceived Value

Purpose To enhance their competitive advantage, firms are increasingly regarding customer-perceived value as a vital factor in advancing the level of service performance. This paper aims to explore how supermarket retailers select and implement market orientation (MO) and service innovation strategies to enhance customer-perceived value based on their investment. Design/methodology/approach A review of the related literature indicated that studies have rarely explored the meanings and outcomes of MO and service innovation. Therefore, this paper examined the roles of MO and service innovation, evaluating how these factors affected relationship quality and customer-perceived value in a supermarket context. Customer advocacy and customer participation were evaluated as the mediating variables, and six hypotheses were formulated. The data were collected by conducting a questionnaire survey of the customers from five of the largest Taiwanese supermarket retailers. A structural equation model was used to test the hypotheses based on the respondent sample data. Findings The results indicated that customer participation and relationship quality are positively related to customer-perceived value. Customer advocacy is positively related to customer participation and relationship quality. MO and service innovation are positively related to customer advocacy. Research Limitations/implications The high explanatory power of the results of the deduced model in this research help explain the MO and service innovation of supermarket retailers toward customers. However, the collection of data related to other retailers requires consumers in other countries to test the robustness of this theoretical model. The results of analyses conducted on other industries and in other countries may differ. Practical Implications This paper investigated how the MO and service innovation capabilities of supermarket retailers contributed to their customer advocacy to achieve superior customer participation, customer relationship quality and customer-perceived value. Originality/value This paper investigates the effect of MO and service innovation on relationship quality and perceived value, and regards customer advocacy and customer participation as mediators.

scholarly journals Green Customer Behavior on Eco-Friendly Products: Innovation Approach

2018 ◽  
Vol 9 (2) ◽  
pp. 159-169
Author(s):  
Doni Purnama Alamsyah ◽  
Didin Syarifuddin ◽  
Hayder Alhadey Ahmed Mohammed
Keyword(s):  
Research Finding ◽  
Perceived Value ◽  
Service Innovation ◽  
Educational Background ◽  
Customer Behavior ◽  
Purchase Decision ◽  
The World ◽  
Innovation Approach

This aim of the study investigates the correlation of perceived innovation, service innovation and green perceived value on eco-friendly products, to improve customer decision of product with moderation of sex and educational background. The study of eco-friendly product has been common in the world. Indonesia is a country which is not very good at circulation of eco-friendly product. The study is conducted with focuses on eco-friendly products; through experiment survey to customer who has bought eco-friendly products in Bandung city. The research found that perceived innovation, service innovation and green perceived value have correlation. However green perceived value as based of purchase decision of customer can only be improved by perceived innovation of eco-friendly products. Furthermore, sex and customer’s educational background can truly support the correlation of perceived innovation with green perceived value of customer. This research finding explained how important perceived innovation supported by the characteristics (sex, educational background) of customers.

The Effect of Service Innovation on E-government Performance

2019 ◽  
Vol 10 (1) ◽  
pp. 1-22
Author(s):  
Hossein Iranmanesh ◽  
Abbas Keramati ◽  
Iman Behmanesh
Keyword(s):  
Stakeholder Involvement ◽  
Perceived Value ◽  
Service Innovation ◽  
Reliability And Validity ◽  
Deep Understanding ◽  
Innovation Process ◽  
Electronic Government ◽  
Government Performance ◽  
The Impact

Research on public sector innovation has gained momentum recently as electronic government performance has been met with criticism. The ambiguity comes from the lack of deep understanding of the intervening variables through which service innovation affects e-government performance. Therefore, this article presents a conceptual framework to better understand the impact of service innovation on e-government performance. The role of stakeholder involvement and stakeholder perceived value of innovation in the relationship between service innovation and e-government performance is examined. The data came from a survey of 120 Iranian government organizations. Reliability and validity of the measurement instrument were confirmed and statistical analysis was performed to test the framework. The results confirm the moderating effect of stakeholder involvement and the mediating role of stakeholder perceived value of innovation. It was also revealed that citizens are not actively engaged in the innovation process and their perceived value of innovative e-government services remains low.

Promoting brand engagement behaviors and loyalty through perceived service value and innovativeness

2018 ◽  
Vol 32 (1) ◽  
pp. 70-82 ◽  
Author(s):  
Civilai Leckie ◽  
Munyaradzi W. Nyadzayo ◽  
Lester W. Johnson
Keyword(s):  
Brand Loyalty ◽  
Perceived Value ◽  
Service Innovation ◽  
Relative Advantage ◽  
Equation Modeling ◽  
Service Concept ◽  
Content Type ◽  
Brand Engagement ◽  
Brand Marketing ◽  
Marketing Activities

Purpose The purpose of this study is to investigate the role of perceived value and innovativeness (service concept newness and relative advantage) in promoting customer brand engagement behaviors (CBEBs) and brand loyalty. Design/methodology/approach The conceptual model was empirically tested using nationwide survey data from 430 customers of Uber in Australia. The data were analyzed using structural equation modeling. Findings The results of this study show that collecting brand information is positively influenced by perceived value, service concept newness and relative advantage. Participating in brand marketing activities is positively influenced by service concept newness and relative advantage. Interacting with others is positively influenced by perceived value and service concept newness. Subsequently, brand loyalty is positively influenced by participating in brand marketing activities and interacting with others. The direct impacts of perceived value and relative advantage on brand loyalty are also established. Research limitations/implications This study only collected data from Uber customers. Another limitation of this study is the use of cross-sectional data. Practical implications To promote brand loyalty, service innovation needs to have both the right characteristics (i.e. perceived value, service concept newness and relative advantage) and practices that foster customer brand engagement behaviors. Originality/value Although service-dominant logic (SDL) is a theoretical lens used by research in the areas of service innovation and customer engagement, empirical studies that integrate the two areas remain limited. The findings of this study suggest a new mechanism in which service innovation can increase loyalty through increased CBEBs.

Does organizational citizenship behavior add value to human interaction with e-services?

2015 ◽  
Vol 39 (4) ◽  
pp. 485-504 ◽  
Author(s):  
Chien Hsiang Liao
Keyword(s):  
Organizational Citizenship Behavior ◽  
Perceived Value ◽  
Service Innovation ◽  
Human Interaction ◽  
Citizenship Behavior ◽  
Content Type ◽  
Service Employees ◽  
Customer Perceptions ◽  
Department Staff ◽  
Service Departments

Purpose – The purpose of this paper is to examine the causal associations among service innovation/improvement, organisational citizenship behaviour (OCB), and the user-perceived value of e-services. The context of service delivery is particularly based on human interaction in e-service encounters. Design/methodology/approach – In total, 403 respondents from 53 different service departments were selected in this study. To fit the structure between respondents and departments, this study uses hierarchical linear modelling to examine the research model. Findings – The results indicate that service innovation/improvement and the OCB of department staff both positively affect the user-perceived value of e-services. However, the OCB of department staff does not have a moderating effect on the association between service innovation/improvement and the user-perceived value of e-services. Originality/value – Prior studies suggest that the OCB of service employees strongly reinforces customer perceptions of service quality and satisfaction. However, this causal association was proven in the context of face-to-face human interactions. This study is a pioneer study in examining the associations between OCB and human interaction with e-services.

Perceived value of service innovation: a conceptual framework

2014 ◽  
Vol 29 (2) ◽  
pp. 164-172 ◽  
Author(s):  
Patricia Coutelle-Brillet ◽  
Arnaud Riviere ◽  
Véronique des Garets
Keyword(s):  
Perceived Value ◽  
Service Innovation ◽  
Analytical Framework ◽  
Quality Performance ◽  
Content Type ◽  
Business Context ◽  
Intention To Adopt ◽  
Exploratory Stage ◽  
Diversity Of Components ◽  
Functional Components

Purpose – This paper aims at better understanding the intention to adopt service innovation in a business context by analyzing the nature of perceived value. Design/methodology/approach – This research uses Holbrook's approach on value, applied to a B2B context, in order to better understand the nature of the perceived value of a new service. A qualitative study on 33 firms is carried out through two steps: an exploratory stage and an understanding stage. Findings – The results show different aspects of the service innovation value in a business market, identify various recipients of this value, and underline how the level of newness in the service impacts the nature of perceived value. More generally, this research provides an analytical framework of service innovation value for a firm in a B2B market. Research limitations/implications – This study aims at broadening previous research that studied the perceived value of offerings in a B2B context by considering various types of perceived value of a service innovation. Also, Holbrook's frame of analysis was adapted to the B2B context. In order to make the conclusions more relevant, it would be necessary to enlarge the sample, introduce other service innovations and to carry out a quantitative study. Practical implications – To market their service innovation, companies can adopt a positioning on other criteria than price or quality/performance and communicate with various recipients. Originality/value – The paper highlights the diversity of components of service innovation value (not only economic and functional components but also emotional, symbolic, altruistic, interactional components of value).

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