scholarly journals Green Customer Behavior on Eco-Friendly Products: Innovation Approach

2018 ◽  
Vol 9 (2) ◽  
pp. 159-169
Author(s):  
Doni Purnama Alamsyah ◽  
Didin Syarifuddin ◽  
Hayder Alhadey Ahmed Mohammed

This aim of the study investigates the correlation of perceived innovation, service innovation and green perceived value on eco-friendly products, to improve customer decision of product with moderation of sex and educational background. The study of eco-friendly product has been common in the world. Indonesia is a country which is not very good at circulation of eco-friendly product. The study is conducted with focuses on eco-friendly products; through experiment survey to customer who has bought eco-friendly products in Bandung city. The research found that perceived innovation, service innovation and green perceived value have correlation. However green perceived value as based of purchase decision of customer can only be improved by perceived innovation of eco-friendly products. Furthermore, sex and customer’s educational background can truly support the correlation of perceived innovation with green perceived value of customer. This research finding explained how important perceived innovation supported by the characteristics (sex, educational background) of customers.

Information ◽  
2021 ◽  
Vol 12 (4) ◽  
pp. 145
Author(s):  
Anas Hidayat ◽  
Tony Wijaya ◽  
Asmai Ishak ◽  
Putra Endi Catyanadika

The e-commerce industry in Indonesia is growing in line with the increasing number of internet users in Indonesia. Unfortunately, many internet users in Indonesia are still unsure about shopping online because of the lack of buyer trust with sellers and service providers. This study aims to identify the factors that influence online shop consumers to conduct transactions online. This research used a questionnaire survey distributed to customers who had ever used an online shop application. The sample used in this research was 468 respondents. The data collected was then analyzed using Partial Least Square. The results of this research indicated that trust, perceived value, and buying interest positively influence consumers’ decisions to purchase using an online shop application.


2021 ◽  
Vol 8 (11) ◽  
pp. 246-258
Author(s):  
Dewi Kartika ◽  
Amrin Fauzi ◽  
Arlina Nurbaity Lubis

The rapid development of information and communication technology is currently having an impact on changes in various fields, one of which is changes in people's lifestyles, including consumption in society. The development of information and communication technology has resulted in easier access for people in the world to access the internet and use it to buying and selling transactions online via the internet. The report Global Web Index notes that Indonesia has a high level of users e-commerce highest in the world and as many as 96% of internet users looking for a product or service to make purchases online. This has resulted in the development of e-commerce in Indonesia and throughout the world which is increasing as a consequence of which the competition is getting harder service providers are e-commerce required to provide the best service in order to increase customer satisfaction and trust so that customers will be loyal to using these services. This can be achieved by paying attention to customer value and corrective actions in an effort to restore service to customers. The purpose of this study was to analyze the effect of customer perceived value and e-service recovery on e-loyalty with e-satisfaction and e-trust as intervening variables. This study uses a quantitative approach by distributing questionnaires to ecommerce Shopee Indonesia customers in Medan City with a total sample of 328 respondents. The sampling technique in this study used non-probability sampling. Data analysis was carried out through SEM-PLS using the SmartPLS program. The results of this study indicate that customer perceived value has a significant effect on e-satisfaction and also e-loyalty. However, customer perceived value has no significant effect on e-trust. The variable e-service recovery directly has a significant effect on e-satisfaction, e-trust, and e-loyalty. E-satisfaction and e-trust cannot mediate the relationship between customer perceived value and e-loyalty, but they are able to mediate the relationship between e-service recovery and e-loyalty. Keywords: Customer perceived value, E-Service Recovery, E-Satisfaction, ETrust, E-Loyalty.


2021 ◽  
pp. 1407-1414 ◽  
Author(s):  
Doni Purnama Alamsyah ◽  
Norfaridatul Akmaliah Othman ◽  
Ahmad Setiadi ◽  
Lia Mazia ◽  
Rudiah Md Hanafiah

Customer behavior of environmentally friendly products becomes marketing attention by implementing a green marketing strategy to improve customer’ green trust. The study concentrates on the correlation of eco-label attribute, perceived innovation, perceived quality, and green trust of a customer. The study was conducted in 2020 with a survey of supermarket’s customers who were familiar with green products. There were 200 customers who were selected randomly; data from a customer was taken by questionnaire. Then, data from the questionnaire was processed by using SEM approach through SmartPLS. The research finding determined that the implementation of an eco-label attribute may influence on customer’ green trust directly through customer perceived quality. Furthermore, it was determined that customer perceived quality could play the mediation role between eco-label attributes and green trust. Besides, it has known that the value of innovation of green products could not be affected by eco-label attributes and it could not affect customer’s green trust. The study provides a recommendation from the model of green customer behavior with mediation focuses on customer perceived quality. The finding can provide important information for marketers and producers who use the environmental issue, and it is implemented to green marketing strategy.


Author(s):  
Simona Vasilache

The idea of the current research started from noticing a major gap in the customer behavior literature - researchers scarcely analyzed the impact of scandals on the customer purchase decision in the case of celebrity endorsement. Using a quantitative approach based on questionnaires, 101 people were asked about their opinions, the goals being to find out if people are influenced by the celebrity scandals, if people tend to have different reactions in terms of consumer purchase decision when it comes to various different negative actions carried on by the endorsers - will a murder upset the customers more than an infidelity scandal? - and if there are any differences in treating Romanian and foreign celebrities once they would enter into such a scandal.


Author(s):  
Vikrant Janawade

Whilst globalisation has offered a fertile ground for businesses to offer several services from all sides of the compass, it appears that this landscape has attracted new avenues for service provisions and transactions. All these aspects have resulted in dramatic shift in consumers' purchase decision making process. This research presents some insights of customers' perception of quality offered by intermediaries working in networked environments. The principal hypotheses are that, after experiencing services delivered by an intermediary, customers synthesise their perceptions, in terms of the quality perceived. Furthermore, this assessment will determine its image and the perceived value. A quantitative survey was conducted in an airline alliance context, to verify if the hypotheses are acceptable. A structural equation modelling tested using the PLS-SEM method demonstrates the influence of alliance wide perceived quality on airline alliances' image and perceived value.


Author(s):  
Chunfang Zhou ◽  
Lars Bo Henriksen ◽  
Søren Kerndrup

China is developing an ‘innovation-oriented nation' and meanwhile meeting challenges in both innovation practice and research. This chapter contributes to the book that introduces a problem-oriented approach to develop innovation research to a Chinese context that responses to the increasing challenges. Three questions will be focused on: 1) What are the main problems and challenges of innovation and research in China to become a front runner in the knowledge economy? 2) What is a problem-oriented innovation approach? and 3) How does it conceptualize the China's innovation challenge? Briefly, this chapter deepens the understanding of a new conceptual framework of a problem-oriented approach to innovation research and suggests new methods of technology assessment to China. It also provides implications for researchers in other cultural contexts around the world.


Author(s):  
Vikrant Janawade

Whilst globalisation has offered a fertile ground for businesses to offer several services from all sides of the compass, it appears that this landscape has attracted new avenues for service provisions and transactions. All these aspects have resulted in dramatic shift in consumers' purchase decision making process. This research presents some insights of customers' perception of quality offered by intermediaries working in networked environments. The principal hypotheses are that, after experiencing services delivered by an intermediary, customers synthesise their perceptions, in terms of the quality perceived. Furthermore, this assessment will determine its image and the perceived value. A quantitative survey was conducted in an airline alliance context, to verify if the hypotheses are acceptable. A structural equation modelling tested using the PLS-SEM method demonstrates the influence of alliance wide perceived quality on airline alliances' image and perceived value.


2014 ◽  
pp. 504-514
Author(s):  
Gisli Kristofersson ◽  
Thora Jenny Gunnarsdottir

Icelandic entry level nurses remain one of the best educated in the world and appear to have a positive attitude regarding integrative approaches as do many of their patients. A more organized effort is needed in Icelandic health care facilities and by Icelandic nurses and educators to develop and promote integrative nursing in Iceland. There is a unique opportunity for further growth in integrative nursing in Iceland due to the excellent educational background of nurses in Iceland, its unique proximity to various natural resources and a broad cultural acceptance of integrative modalities in Iceland.


Author(s):  
Fotis C. Kitsios

Nowadays that the world depends more and more in services, there is no issue more fundamental for service organizations than understanding the factors that separate success from failure in new service development. The new service process is not so well studied and researched as new product development, and as a result the failure rate is high. However in order to survive in the market place, service organisations need to make the most of all of their resources in order to introduce new services to market ahead of the competition. The purpose of this exploratory study is to investigate the factors that have impact on success and failure in new service development (NSD) in the telecommunication (TLC) sector. The results of the exploratory study are summarized in a conceptual model for further research.


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