scholarly journals Understanding residents' empowerment and community attachment in festival tourism: The case of Victoria Falls

2022 ◽  
Vol 23 ◽  
pp. 100674
Author(s):  
Kayode K. Eluwole ◽  
Cathrine Banga ◽  
Taiwo T. Lasisi ◽  
Ali Ozturen ◽  
Hasan Kiliç
Keyword(s):  
Community Attachment ◽  
Victoria Falls

scholarly journals AN INVESTIGATION OF RESIDENTS’ PERCEPTIONS OF POSITIVE FESTIVAL IMPACTS, COMMUNITY ATTACHMENT AND WELL-BEING: A STUDY ON THE JAMESON FESTIVAL, VICTORIA FALLS, ZIMBABWE

2021 ◽  
Vol 1 (13) ◽  
pp. 7-23
Author(s):  
Cathrine Banga ◽  
Hasan Kilic ◽  
Stewart Musarapasi
Keyword(s):  
Social Exchange ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Well Being ◽  
Cultural Preservation ◽  
Research Approach ◽  
Community Attachment ◽  
The Social ◽  
Victoria Falls ◽  
The Relationship

The Study aims to examine residents’ perception of positive festival impacts, social cohesion and cultural benefits on the relationship between community attachment and well-being. An integration of the Social Exchange and Affect Theories are employed to develop and test a conceptual model that test the interrelationships. The quantitative research approach is used to conduct the study on resident attendees of the Jameson Festival in Victoria Falls, Zimbabwe. Via the convenience sampling technique data are collected. Results of the study indicate that festivals foster community cohesiveness and community attachment. They also show that the perceived positive festival impact: community cohesiveness is strongly related to community attachment and well-being; community attachment mediates the relationships. Contrarily, though the relationship between festival cultural preservation and community attachment was partially supported, there was no significant association to well-being. The theoretical implications of the study lay mainly on the introduction of a new theory to the festival body of studies and the study’ findings shed light and direction on practical implications and future directions for festival organizers and scholars

Predicting Behavioral Loyalty through Community: Why Other Fans Are More Important Than Our Own Intentions, Our Satisfaction, and the Team Itself

2015 ◽  
Vol 29 (3) ◽  
pp. 318-333 ◽  
Author(s):  
Masayuki Yoshida ◽  
Bob Heere ◽  
Brian Gordon
Keyword(s):  
Behavioral Intentions ◽  
Consumer Satisfaction ◽  
Team Identification ◽  
Half Time ◽  
Community Attachment ◽  
Behavioral Loyalty ◽  
Sport Team ◽  
Professional Soccer ◽  
Actual Attendance ◽  
The Impact

A consumer’s loyalty to a specific sport team is longitudinal in nature. This longitudinal study examines the effects of consumers’ attitudinal constructs (team identification, associated attachment points, consumer satisfaction, and behavioral intentions) on behavioral loyalty in the context of a professional soccer event. To test the proposed relationships, the authors assess the impact of consumers’ self-reported measures (Time 1) on actual attendance frequency in the first half (Time 2) and the second half (Time 3) of the season. The results indicate that fan community attachment is the only construct that can predict attendance frequency over a longer period of time while team identification, satisfaction and behavioral intentions are not significant predictors of attendance frequency throughout the season. The theoretical model and results reinforce the importance of fan community attachment toward longitudinal attendance frequency and add new insights into the predictive validity of some of the attitudinal marketing measures in the field of sport management.

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