Examining the relationship between visual attention and stated preferences: A discrete choice experiment using eye-tracking

Stopover tourism is an important but neglected area of study. This article combines a discrete choice experiment with eye-tracking measures and self-stated attribute importance ratings to analyze stopover destination preferences. A sample of Australian residents shows safety is the most critical determinant of stopover destination attractiveness based on both the importance ratings and choice model results, but that it does not receive the greatest amount of visual attention. Seven attributes showed little consistency between the methods. However, when the measures are combined into one choice model, there are insights into associations between ratings, amounts of visual attention, and the final impact of an attribute on the choice outcome. Findings indicate the overall importance of each attribute and show how attribute importance varies across the sample and during the choice process. The article thus illustrates how different measures can be combined to study preferences for destination attributes in a specific travel context.

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PDG78 Stated Preferences in NON-SMALL Cell LUNG Cancer: A Discrete Choice Experiment

Value in Health ◽

10.1016/j.jval.2020.08.761 ◽

2020 ◽

Vol 23 ◽

pp. S531-S532

Author(s):

I. Meirelles ◽

C. Magliano

Keyword(s):

Lung Cancer ◽

Small Cell Lung Cancer ◽

Discrete Choice Experiment ◽

Discrete Choice ◽

Cell Lung Cancer ◽

Choice Experiment ◽

Small Cell ◽

Stated Preferences ◽

Small Cell Lung

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Stated preferences of Finnish private homeowners for residential heating systems: A discrete choice experiment

Biomass and Bioenergy ◽

10.1016/j.biombioe.2012.10.010 ◽

2013 ◽

Vol 57 ◽

pp. 22-32 ◽

Cited By ~ 45

Author(s):

S. Rouvinen ◽

J. Matero

Keyword(s):

Discrete Choice Experiment ◽

Discrete Choice ◽

Choice Experiment ◽

Stated Preferences ◽

Heating Systems ◽

Residential Heating

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Toward improving respectful maternity care: a discrete choice experiment with rural women in northeast Nigeria

BMJ Global Health ◽

10.1136/bmjgh-2019-002135 ◽

2020 ◽

Vol 5 (3) ◽

pp. e002135 ◽

Cited By ~ 3

Author(s):

Nasir Umar ◽

Matthew Quaife ◽

Josephine Exley ◽

Abdulrahman Shuaibu ◽

Zelee Hill ◽

...

Keyword(s):

Discrete Choice Experiment ◽

Discrete Choice ◽

Rural Women ◽

Maternity Care ◽

Choice Experiment ◽

Stated Preferences ◽

Respectful Maternity Care ◽

Birth Experience ◽

Place Of Delivery ◽

Facility Birth

IntroductionThere is a limited understanding of the importance of respectful maternity care on utilisation of maternal and newborn health services. This study aimed to determine how specific hypothetical facility birth experience of care attributes influenced rural Nigerian women’s stated preferences for hypothetical place of delivery.MethodsAttributes were identified through a comprehensive review of the literature. These attributes and their respective levels were further investigated in a qualitative study. We then developed and implemented a cross-sectional discrete choice experiment with a random sample of 426 women who had facility-based childbirth to elicit their stated preferences for facility birth experience of care attributes. Women were asked to choose between two hypothetical health facilities or home birth for future delivery. Choice data were analysed using multinomial logit and mixed multinomial logit models.ResultsComplete data for the discrete choice experiment were available for 425 of 426 women. The majority belonged to Fulani ethnic group (60%) and were married (95%). Almost half (45%) had no formal education. Parameter estimates were all of expected signs suggesting internal validity. The most important influence on choice of place of delivery was good health system condition, followed by absence of sexual abuse, then absence of physical and verbal abuse. Poor facility culture, including an unclean birth environment with no privacy and unclear user fee, was associated with the most disutility and had the most negative impact on preferences for facility-based childbirth.ConclusionThe likelihood of poor facility birth experiences had a significant impact on stated preferences for place of delivery among rural women in northeast Nigeria. The study findings further underline the important relationship between facility birth experience and utilisation. Achieving universal health coverage would require efforts toward addressing poor facility birth experiences and promoting respectful maternity care, to ensure women want to access the services available.

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