Social commerce: Is interpersonal trust formation similar between U.S.A. and Spain?

2021 ◽  
Vol 62 ◽  
pp. 102642
Author(s):  
Li Qin ◽  
María D. De-Juan-Vigaray

Trust is a crucial factor in personal as well as online exchanges due to their impersonal nature. In the information systems discipline, past research proposed and tested interpersonal trust formation as well as continuance in several contexts. Extending beyond interpersonal relationships, trust has been extrapolated as technology trust and applied to various technology contexts such as recommendation agents, inanimate software and objects. This paper presents a comprehensive review of interpersonal and technology trust constructs as applicable to ecommerce and technology contexts. Based on findings from past research this paper synthesizes research on interpersonal trust, trustworthiness and trust modes, and proposes a combined model of trust constructs. Based on the literature review and results from past research, this paper identifies an important gap in literature and proposes bases of technology trust constructs as an important contribution to literature. The theoretical and managerial implications are presented.


2019 ◽  
Vol 59 (8) ◽  
pp. 1402-1412 ◽  
Author(s):  
Sangwon Park ◽  
Iis P. Tussyadiah

As peer-to-peer (P2P) accommodation service often involves multistage interactions between hosts and guests in online and offline settings, trust between the parties involved is of the utmost importance. In particular, the possibility of interacting offline in P2P service delivery highlights the significance of interpersonal trust between hosts and guests. Accordingly, this study examines the formation of trusting beliefs in hosts, comprising prospective guests’ perception of the ability, benevolence, and integrity of the hosts. This study estimated the effects of two antecedents—propensity to trust and trust in P2P platform—on trusting beliefs, as well as the consequence of trusting beliefs, that is, behavioral intention to book from the host. Important implications for trust formation in a P2P accommodation marketplace are provided.


2010 ◽  
Author(s):  
Christine T. C. Lai ◽  
Barjinder Singh ◽  
Abdullah Alshwer ◽  
Margaret Shaffer

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