scholarly journals Social Credibility Evaluation: Trust Formation in Social Commerce

2021 ◽  
Author(s):  
Lena Cavusoglu ◽  
Deniz Atik
Keyword(s):  
Social Commerce ◽  
Trust Formation

A managerial perspective on omnichannel e-customer

2020 ◽  
pp. 5-17
Author(s):  
Maria Teresa Cuomo ◽  
Francesca Ceruti ◽  
Alice Mazzucchelli ◽  
Alex Giordano ◽  
Debora Tortora
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Empirical Analysis ◽  
Customer Experience ◽  
Tourism Industry ◽  
Point Of View ◽  
Social Commerce ◽  
Social Dimensions ◽  
Offline Channels ◽  
Managerial Perspective

The actual omnichannel customer uses indifferently both online and offline channels to express himself through consumption, which increasingly blends personal, cultural and social dimensions. In this perspective social media and social networks are able to assist e-retailers in their effort of creating a total e-customer experience, especially in the tourism industry, trying to satisfy their clients from the relational and commercial point of view. By means of an empirical analysis where managers were interviewed on the topic and its degree of application in the firms, the paper underlines how from the managerial point of view, that represents a new prospect on the topic, the expected shift from e-commerce to social commerce paradigm, facilitating the selling and buying of products and services by using various internet features, is nowadays not completely understood and realized.

The Effect of Social Commerce Characteristics and Flow on Market Performance

2015 ◽  
Vol 2 (1) ◽  
pp. 21-43
Author(s):  
Dan Bi Chae ◽  
Lin Li ◽  
Jing Yong Park
Keyword(s):  
Market Performance ◽  
Social Commerce
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