Predicting future consumer purchases in grocery retailing with the condensed Poisson lognormal model

We recently developed a general theory of rapid human movements and applied it to the generation of western handwriting. The goal of this paper is to summarize the key concepts behind the so-called vectorial delta-lognormal model that results from this theory and to show how this model could be used for Chinese character analysis and processing.

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A Comparative Study on Service Quality in the Grocery Retailing: Evidence from Malaysia and Turkey

Procedia - Social and Behavioral Sciences ◽

10.1016/j.sbspro.2013.12.541 ◽

2014 ◽

Vol 109 ◽

pp. 763-767 ◽

Cited By ~ 4

Author(s):

Fauziah Sh. Ahmad ◽

Ali Ihtiyar ◽

Rosmini Omar

Keyword(s):

Service Quality ◽

Comparative Study ◽

Grocery Retailing

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Grocery Retailing in India: Online Mode versus Retail Store Purchase

International Business Research ◽

10.5539/ibr.v9n5p180 ◽

2016 ◽

Vol 9 (5) ◽

pp. 180

Author(s):

Masood H Siddiqui ◽

Shalini N Tripathi

Keyword(s):

Risk Perceptions ◽

Binary Logistic Regression ◽

Market Potential ◽

Value For Money ◽

Online Mode ◽

Grocery Retailing ◽

Brick And Mortar ◽

Grocery Purchase ◽

Mode Versus ◽

The Impact

E-retailing is entering into the Indian retail scenario in a noticeable way and online grocery retailing holds a promise of acceptance by the Indian customers. This paper attempts to discover the market potential of online grocery retailing in India and consumers’ perception towards its different aspects. Confirmatory factor analysis proposes that there are five underlying dimensions (convenience, value for money, variety, loyalty and ambient factors) governing the selection of mode for grocery purchase. Thereafter Binary-Logistic Regression has been employed to analyze the impact of these five broad perceptual dimensions upon the acceptance/rejection of online grocery retailing. The respondents accorded the highest importance to the factors value for money and convenience. The study suggested that issues like meeting customer expectations and preferences in terms of delivering value for money, quick and convenient purchasing, smooth delivery process, and reducing risk perceptions are critical for establishing online grocery retailing as an effective alternative to traditional brick and mortar retailing.

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The Impact of Mobile Device Use on Shopper Behaviour in Store: An Empirical Research on Grocery Retailing

International Business Research ◽

10.5539/ibr.v10n4p58 ◽

2017 ◽

Vol 10 (4) ◽

pp. 58 ◽

Cited By ~ 5

Author(s):

Silvia Bellini ◽

Simone Aiolfi

Keyword(s):

Mobile Technology ◽

Technology Use ◽

Mobile Channel ◽

Grocery Retailing ◽

Impulse Purchases ◽

Shopper Behavior ◽

Marketing Activities ◽

Device Use ◽

Retail Setting ◽

The Impact

Over the last decade, retailers and manufacturers alike are increasing their attention to the role of instore mobile technology use with the aim to understand its impact on consumers’ decision making process. The rise of the mobile channel, in fact, has produced disruptive changes in shopping habits designed to gradually reduce the effectiveness of in-store marketing levers in influencing shopping behaviour.This topic is of paramount importance in grocery sector since retailers and manufacturers devote a lot of investments in instore marketing activities with the aim to influence consumers’ decisions and stimulate impulse purchases. Nevertheless, there are few contributions about the influence of the mobile technology in a retail setting and its effects on buying behavior inside the store.Our research intends to explore the impact of in-store mobile technology use on shopper behavior instore in order to understand its effects on planned versus unplanned purchases. According to our preliminary results, consumers using mobile technology instore make less unplanned items and fail to purchase more planned items. Moreover, the use of mobile technology negatively impacts shoppers’ ability to recall in-store stimuli. Our findings are interesting for both retailers and manufacturers who are looking for new ways to better address their marketing efforts and increase consumers’ engagement instore.

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