Social media management strategies for organizational impression management and their effect on public perception

2016 ◽  
Vol 25 (2) ◽  
pp. 127-139 ◽  
Author(s):  
Janek Benthaus ◽  
Marten Risius ◽  
Roman Beck
Keyword(s):  
Social Media ◽  
Impression Management ◽  
Public Perception ◽  
Management Strategies ◽  
Media Management ◽  
Social Media Management

scholarly journals Management and Marketing Practices of Social Media Firms

2017 ◽  
Vol 8 (2) ◽  
pp. 45-59
Author(s):  
Abdulaziz Alshubaily
Keyword(s):  
Social Media ◽  
Driving Forces ◽  
Management Strategies ◽  
Life Cycles ◽  
Customer Engagement ◽  
Media Management ◽  
Great Ability ◽  
The Social ◽  
Media Firms ◽  
Social Media Management

This paper examines the key variances in application and strategy between different social media management strategies and its effective marketing. Social media firms have shown a great ability to control the stages in their product life cycles. These practices lead to managers in these firms overachieving on their respective KPIs and garnering industry attention. An analysis of social media management firms practice shows that high participatory decisions and intellectual and manual skills contributed to these organizations' successes. Other factors like introducing the ‘Like' button and various innovations are observed to have improved consumers' attitudes towards the social media brand. Customer engagement and content enrichment are proven to be driving forces in how online consumers perceive the social media brand. Consumers are demonstrated to be the main means of continuous sustainability and growth.

scholarly journals Management and Marketing Practices of Social Media Firms

2021 ◽  
pp. 1608-1623
Author(s):  
Abdulaziz Alshubaily
Keyword(s):  
Social Media ◽  
Driving Forces ◽  
Management Strategies ◽  
Life Cycles ◽  
Customer Engagement ◽  
Media Management ◽  
Marketing Social ◽  
The Social ◽  
Media Firms ◽  
Social Media Management

This paper examines the key variances in application and strategy between different social media management strategies and its effective marketing. Social media firms have shown a great ability to control the stages in their product life cycles. These practices lead to managers in these firms overachieving on their respective KPIs and garnering industry attention. An analysis of social media management firms practice shows that high participatory decisions and intellectual and manual skills contributed to these organizations' successes. Other factors like introducing the ‘Like' button and various innovations are observed to have improved consumers' attitudes towards the social media brand. Customer engagement and content enrichment are proven to be driving forces in how online consumers perceive the social media brand. Consumers are demonstrated to be the main means of continuous sustainability and growth.

Start A Fire: Creating Value and Growth

2019 ◽  
pp. 1-16
Author(s):  
Sarit Markovich ◽  
Oded Golan ◽  
Charlotte Snyder
Keyword(s):  
Social Media ◽  
Venture Capital ◽  
Media Management ◽  
Conference Room ◽  
Tel Aviv ◽  
Management Platform ◽  
Venture Capital Funding ◽  
Capital Funding ◽  
Social Media Management ◽  
A Company

In March 2017, Oded Golan sat in his technology startup's conference room with his co-founder, pondering the fate of their company, Start A Fire. In just four years, the two entrepreneurs had taken an idea that started in Golan's apartment in Tel Aviv and turned it into a company that had raised $3.5 million in venture capital funding and served more than 3,000 of the world's biggest brands using an innovative content distribution and social media management platform that enabled brands to improve communication and engagement with their followers

Social Media Management bei der EnBW Energie Baden-Württemberg AG

2011 ◽  
pp. 477-490
Author(s):  
Jens J. Martin ◽  
Anna Dietrich ◽  
Klaus-Jürgen Schilling
Keyword(s):  
Social Media ◽  
Media Management ◽  
Social Media Management

scholarly journals Social Media and the Virality of Risk: The Risk Amplification through Media Spread (RAMS) Model

2015 ◽  
Vol 12 (3) ◽  
Author(s):  
Santosh Vijaykumar ◽  
Yan Jin ◽  
Glen Nowak
Keyword(s):  
Social Media ◽  
Risk Perceptions ◽  
Media Management ◽  
Social Amplification Of Risk ◽  
Health Authorities ◽  
Public Health Authorities ◽  
Risk Framework ◽  
Risk Amplification ◽  
Social Media Management ◽  
Rams Model

AbstractSocial media have transformed traditional configurations of how risk signals related to an infectious disease outbreak (IDO) are transmitted from public health authorities to the general public. However, our understanding of how social media might influence risk perceptions during these situations, and the influence of such processes on ensuing societal responses remains limited. This paper draws on key ideas from the Social Amplification of Risk Framework (SARF), Socially Mediated Crisis Communication (SMCC) model and a case study of the US Centers for Disease Control and Prevention’s (CDC) social media management of the 2009 H1N1 pandemic to propose a new conceptual model. The Risk Amplification through Media Spread (RAMS) model brings clarity to the new complexities in media management of IDOs by delineating the processes of message diffusion and risk amplification through communication channels that are often highly integrated due to social media. The model offers recommendations for communication priorities during different stages of an IDO. The paper concludes with a discussion of the RAMS model from theoretical and applied perspectives, and sets the direction for future conceptual refinement and empirical testing.

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