Self-categorization as a nonmarket strategy for MNE subsidiaries: Tracking the international expansion of an online platform
2020 ◽
Vol 55
(3)
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pp. 101070
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2012 ◽
Vol 34
(6)
◽
pp. 379-396
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2021 ◽
Vol 2021
(1)
◽
pp. 14961
2008 ◽
Vol 11
(2)
◽
pp. 76-82
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Keyword(s):
2020 ◽
Vol 140
(2)
◽
pp. 84-87