scholarly journals Social desirability bias in PSM surveys and behavioral experiments: Considerations for design development and data collection

Author(s):  
Leopold Ried ◽  
Stephanie Eckerd ◽  
Lutz Kaufmann
Author(s):  
Mary Kay Gugerty ◽  
Dean Karlan

Without high-quality data, even the best-designed monitoring and evaluation systems will collapse. Chapter 7 introduces some the basics of collecting high-quality data and discusses how to address challenges that frequently arise. High-quality data must be clearly defined and have an indicator that validly and reliably measures the intended concept. The chapter then explains how to avoid common biases and measurement errors like anchoring, social desirability bias, the experimenter demand effect, unclear wording, long recall periods, and translation context. It then guides organizations on how to find indicators, test data collection instruments, manage surveys, and train staff appropriately for data collection and entry.


Human Affairs ◽  
2010 ◽  
Vol 20 (4) ◽  
Author(s):  
Chisuzu Kondo ◽  
Chiaki Saito ◽  
Ayaka Deguchi ◽  
Miki Hirayama ◽  
Adam Acar

Social Conformity and Response Bias Revisited: The Influence of "Others" on Japanese RespondentsThis study was undertaken to investigate the impact of other respondents' answers on individual responses in survey studies. The study employed four different conditions and manipulated the direction and the level of social pressure. The results have confirmed that social desirability bias hugely impacts individual answers. It was found that respondents are seven times more likely to choose a socially unacceptable option if majority of the preceding respondents also have chosen the same option. Additionally, the existence of an interviewer during data collection was found to be a factor pressuring respondents to give more socially acceptable responses.


2020 ◽  
Vol 26 (4) ◽  
pp. 8-30
Author(s):  
Aigul Klimova ◽  
Evgeniy Terentev

This article presents the results of an experimental study on how the transition from PAPI to CAPI modes affected data quality in longitudinal household surveys. The study was conducted in 2018–2019 within the Russian Longitudinal Monitoring Survey (RLMS–HSE). In the previous paper, which was based on data from the 26th wave of the RLMS HSE, it was shown that the use of CAPI leads to a significant decrease in the rate of non-substantive responses (“Don’t know”), as well as significant differences in sensitive questions. This paper was aimed at verifying these findings using new data collected during the 27th wave of the RLMS–HSE. The results show that the use of CAPI leads to a decrease in the rate of non-substantive responses, which helps to improve data quality. However, it was shown that the use of CAPI could lead to an increase in social desirability bias.


2021 ◽  
pp. 1-18
Author(s):  
Endra Iraman ◽  
Yoshikuni Ono ◽  
Makoto Kakinaka

Abstract Identifying taxpayers who engage in noncompliant behaviour is crucial for tax authorities to determine appropriate taxation schemes. However, because taxpayers have an incentive to conceal their true income, it is difficult for tax authorities to uncover such behaviour (social desirability bias). Our study mitigates the bias in responses to sensitive questions by employing the list experiment technique, which allows us to identify the characteristics of taxpayers who engage in tax evasion. Using a dataset obtained from a tax office in Jakarta, Indonesia, we conducted a computer-assisted telephone interviewing survey in 2019. Our results revealed that 13% of the taxpayers, old, male, corporate employees, and members of a certain ethnic group had reported lower income than their true income on their tax returns. These findings suggest that our research design can be a useful tool for understanding tax evasion and for developing effective taxation schemes that promote tax compliance.


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