Mobile internet adoption in West Africa

This article examines the role of technology startups in Africa's digital ecosystem. Africa's tech scene is witnessing a boom that has caught the attention of the global community. The boom has culminated in the increase in number of startups and technology hubs across the continent. The growth in Africa's technology sector comes at a time when mobile internet adoption in Africa continued to grow rapidly, with the number of mobile internet subscribers increasing three-fold in the last six years to over 300 million unique subscribers. But despite the boom, fragmented markets, lack of funding and unfriendly business environments pose problems for the continent's new entrepreneurs. Against this backdrop, this article recommends, among others, that African governments should collaborate with private investors to sponsor old and new startups in the continent; provide level playing ground for the development of infrastructure that would support the growth of technology startups; and make bandwidth accessible to startups at reduced rate.

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Mobile Internet Adoption by Spanish Consumers

Mobile and Ubiquitous Commerce ◽

10.4018/978-1-60566-366-1.ch012 ◽

2009 ◽

pp. 221-236 ◽

Cited By ~ 1

Author(s):

Carla Ruiz-Mafe ◽

Silvia Sanz-Blas ◽

Adrian Broz-Lofiego ◽

Daniel Marchuet

Keyword(s):

Financial Risk ◽

Internet Use ◽

Mobile Internet ◽

Internet Adoption ◽

Adoption Decision ◽

Internet Industry ◽

Internet Users ◽

Depth Study ◽

Key Drivers ◽

Insight Into

The chapter aims to present an in-depth study of the factors influencing Mobile Internet adoption. The authors analyse the influence of Internet use experience, compatibility, perceived financial risk, credibility and attitude towards Mobile Internet in the M-Internet adoption decision. After identifying the key drivers of M-Internet adoption, the second part of the chapter presents an empirical study of the Spanish market. Results based on a sample of 213 Internet users show that Internet use experience, MInternet compatibility, credibility and attitude are positive key drivers of M-Internet adoption. Perceived financial risk influences negatively on M-Internet usage intention. This chapter will give managers and students insight into the M-Internet industry and the different factors that influence M-Internet adoption. In addition, these factors can be applied to the specific context of the Spanish market.

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“Anytime, anyplace, anywhere”—A sample selection model of mobile internet adoption in german agriculture

Agribusiness ◽

10.1002/agr.21635 ◽

2020 ◽

Vol 36 (2) ◽

pp. 192-207

Author(s):

Marius Michels ◽

Wilm Fecke ◽

Jan‐Henning Feil ◽

Oliver Musshoff ◽

Frederike Lülfs‐Baden ◽

...

Keyword(s):

Sample Selection ◽

Mobile Internet ◽

Selection Model ◽

Internet Adoption ◽

Sample Selection Model

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Going Online in the PC Graveyard

Global Media Convergence and Cultural Transformation ◽

10.4018/978-1-60960-037-2.ch013 ◽

2011 ◽

pp. 180-199 ◽

Cited By ~ 1

Author(s):

Inkyu Kang

Keyword(s):

Comparative Analysis ◽

Internet Use ◽

Driving Forces ◽

Mobile Internet ◽

Japanese Language ◽

Common Belief ◽

Internet Adoption ◽

Internet Diffusion ◽

The Common ◽

Internet Penetration

This chapter explores how the keitai (mobile) Internet has come to dominate Japan, marginalizing the PC-based Internet. The discussion focuses on the country’s cultural and ideological aspects that have worked as driving forces behind its mobile Internet boom. Special emphasis will be given to the validity of the common belief that the Japanese language has been a barrier to PC and Internet diffusion. This chapter argues that the Japanese language has actually encouraged rather than discouraged Internet adoption in Japan. Relying on media comparative analysis, this essay examines how Japan has developed a qualitatively different Internet use pattern that cannot be revealed in statistics like “number of Internet subscribers” or “household Internet penetration rates.”

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A Demand-Side View of Mobile Internet Adoption in the Global South

10.1596/1813-9450-9590 ◽

2021 ◽

Author(s):

Rong Chen

Keyword(s):

Global South ◽

Mobile Internet ◽

Demand Side ◽

Side View ◽

Internet Adoption

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The rise of mobile internet: the adoption process at the bottom of the pyramid

Digital Policy Regulation and Governance ◽

10.1108/dprg-05-2018-0024 ◽

2018 ◽

Vol 20 (6) ◽

pp. 582-599 ◽

Cited By ~ 1

Author(s):

Muhammad Sabbir Rahman ◽

Mahafuz Mannan ◽

Riasat Amir

Keyword(s):

Developing Countries ◽

Life Satisfaction ◽

Service Providers ◽

Mobile Internet ◽

Adoption Process ◽

Intention To Use ◽

Bottom Of The Pyramid ◽

Internet Adoption ◽

Content Type ◽

Internet Literacy

PurposeThe purpose of this study is to provide an insight into the adoption process of mobile internet (M-internet) among bottom-of-the-pyramid (BoP) customers.Design/methodology/approachAn empirical survey was used to test the proposed hypotheses. Data were collected from a total of 387 BoP customers from Bangladesh. PLS-SEM was applied to test the proposed model.FindingsThe findings in this study reveal that BoP customers’ life satisfaction, internet literacy, perceived usefulness and perceived ease of use significantly influence a customer’s intention to use M-internet, while these relationships are partially mediated by the attitude toward M-internet. Furthermore, price perception was found to directly influence intention to use M-internet and to have a positive moderating effect on the relationship between attitude toward M-internet and intention to use M-internet. Also, intention to use M-internet was found to have a significant influence on BoP customer’s M-internet adoption behavior.Practical implicationsThe findings of this study help to understand what drives and impedes the M-Internet adoption behavior of BoP customers in a developing country like Bangladesh.Originality/valueThis is the first study that incorporated BoP customers’ life satisfaction and internet literacy to investigate the BoP customers’ adoption process of M-internet in the context of developing countries. Overall, this study contributes to the limited literature regarding the BoP customers’ M-internet adoption behavior. The results of this study will help the M-internet service providers of Bangladesh and other similar developing countries to understand the BoP customer’s adoption process regarding M-internet to create successful policies and strategies both for the service providers and policymakers.

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