11-Deoxy and/or 15 or 16 alkyl substitution confer platelet aggregating activity to bis-enoic PG's: e.g., 11-deoxy-PGE2 (threshold (T)-5μM); ll-deoxy-15(S)-15-methyl-PGE2 (T=0.1μM);ll-deoxy-15(S)-16-methyl-PGE2(T=0.1μM). Responses induced by such PG’s mimic those induced by PGH2 and PGH2 analogues (e.g., U44069). N0164 competitively inhibits aggregation induced by PG’s and suppresses “secondary” responses induced by low concentrations of ADP or arachidonic acid, suggesting involvement of a specific PG stimulatory receptor in platelet aggregation. We compared non-aggregatory PG’s as inhibitors of pri mary aggregation induced by ADP or U44069. PG’s containing 11-deoxy and/or 16-alkyl groups selectively inhibited aggregation induced by U44069. Mean I50 values (n-4) against ADP and U44069 respectively were PGA2 (>100μM; 0.3μM); PGB2 (>100μM; 5μM); PGD2 (6nM; 2nM); PGE1(10nM; 5nM); 11-deoxy PGE1 (60μM; 2μM); ll-deoxy-15-(R)-16-methyl (100μM; 2μM); 13,14-dihydro-16-methyl-PGE2 methyl ester(750nM; 15nM). A low ADP: 406 I50 ratio (e.g., PGD2) indicates that inhibition is mainly due to adenylate cyclase stim ulation, and a high ratio (e.g., PGA2) that inhibition is mainly due to PG receptor antagonism. We have demonstrated a PG stimulatory receptor on the platelet, and its involvement in “secondary” aggregation. PG’s inhibit aggregation by combining with this receptor and/or by stimulating adenylate cyclase.