Marketing information exchange mechanisms in collaborative new product development: the influence of resource balance and competitiveness

2001 ◽  
Vol 18 (2) ◽  
pp. 126 ◽  
Author(s):  
H Perks
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Information Exchange ◽  
New Product ◽  
Marketing Information

scholarly journals THE USER-DRIVEN MINIMUM FEASIBLE PRODUCT – TOWARDS A NOVEL APPROACH ON USER INTEGRATION

2020 ◽  
Vol 1 ◽  
pp. 1495-1504
Author(s):  
S. J. Nicklas ◽  
A. Atzberger ◽  
J. C. Briede-Westermeyer ◽  
K. Paetzold
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Information Exchange ◽  
New Product ◽  
Specific Context ◽  
Novel Approach ◽  
Communication Gap ◽  
User Integration

AbstractUser integration is a key aspect of new product development. When applying corresponding methods, however, there is a communication gap that needs to be overcome by the designer. Prototyping is a means to bridge this disjunction, yet brings its own set of hermeneutic limitations. Taking a closer look at the processual information exchange, we propose the concept of the user-driven minimum feasible product (UD-MFP). It describes the artefact generated by the users themselves in their specific context, which contains the essence of the problem's solution as a possible source of validation.

scholarly journals Re-examining the New Product Paradox: How Innovation Ambidexterity Mediates the Market Orientation and New Product Development Performance Relationship

2021 ◽  
Vol 12 ◽  
Author(s):  
Anni Zhao ◽  
Xinhua Bi ◽  
Lei Han
Keyword(s):  
Product Development ◽  
Market Orientation ◽  
New Product Development ◽  
New Product ◽  
Direct Impact ◽  
Source Position ◽  
Management Literature ◽  
Marketing Information ◽  
Practical Implications ◽  
Npd Performance

More and more well-documented failure of established companies which could not respond to rapid market changes, such as Kodak and Nokia, demonstrate the importance of transferring marketing information into real firm performance. While marketing strategy and management literature has long advocated the direct impact of strong firm market orientation (MO) on new product development (NPD) performance, limited research has discussed the mediating mechanism of this MO-NPD performance relationship. Using the traditional source–position–performance (SPP) framework, this study focuses on the innovation ambidexterity perspective to investigate the mediating mechanism between MO and NPD performance. Then, this study proposed a conceptual framework and propositions to examine the MO - NPD performance relationship further. Theoretical and practical implications of the findings are also discussed.

THE PARTICULARITIES OF NEW PRODUCT DEVELOPMENT IN THE TEXTILE INDUSTRY

2017 ◽  
Vol 2017 ◽  
pp. 24-28
Author(s):  
Fabio Shimabukuro Sandes ◽  
◽  
Fundacao Getulio Vargas
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Textile Industry ◽  
New Product
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