Communication Gap
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Author(s):  
Tímea Beatrice Dóra ◽  
Zsuzsanna Szalkai

The aim of this paper is to examine the consumer expectations and marketing communications related to the services of addiction prevention. The research questions of the study are the following: 1. What are the front- and back-office components to addiction prevention services and what key attributes should the front office staff have? 2. What types of service gaps occur, and what are the most critical factors highlighted by these gaps? 3. How do consumers perceive addiction prevention campaigns and what are their expectations? In order to answer the research questions, secondary and primary research were conducted, where the Servuction; GAP; and AIDA models were applied. As primary research, in-depth interviews were conducted with healthcare professionals in Hungary. Based on expert opinion we assessed the possible GAPs related to the campaign, placing the greatest emphasis on the communication gap (GAP4). To examine the consumer response, we analysed the attitude and opinion of consumers with an online questionnaire survey in connection with the communication GAP of the service, following the structure of the AIDA model. This paper presents the factors affecting the environment, implementation and the consumers of addiction prevention services. Our results highlight the importance of positive messages, family therapy and continuous training of patients; moreover, they show that friends and general practitioners have more influence on the behaviour of people than celebrities and social trends. The results presented in our study can help healthcare managers or marketers to develop their communication programmes/campaigns.


2021 ◽  
Vol 1 (11) ◽  
pp. 9-21
Author(s):  
ZAKI Muhammad Zayyanu ◽  
SAJO Muhammad Aliyu ◽  
John Ogboji

Translation of messages between two languages has been very challenging among translators. Translations have led to the filling of gaps in communication barriers so that equivalence and accuracy are achieved in the process of transfer of messages from one language to another. This paper aims to examine the role of a translator in filling the communication gap between the Source Language (SL) and the Target Language (TL). These gaps are known as translation problems or difficulties as a means of solving them. We apply the interpretative and comparative approaches of translation. This is achieved through the extract of texts from the English and French versions of our corpus. The main objectives of the paper are i) to examine some concepts in translation ii) to identify some gaps in translation, and iii) to determine the approach that fits better in translating discourse messages with varied contexts. Among the findings of the study are instances of gap filling in communication as no two languages see a concept in the same way that includes i) set and series, ii) cultural words, and iii) neologism. The study concludes that equivalent is the key to achieving successful translation across cultures.


2021 ◽  
Vol 7 (2) ◽  
Author(s):  
Intan Mustafa ◽  
Lodowik Nikodemus Kedoh ◽  
Maria Yosephine Desire

Abstract: Learn from home has become a new trend today. This study examines how the communication gap that occurs between parents and children in the online learning process during the covid-19 pandemic. The method used is a case study, with data collection techniques through observation, interviews and documentation review. The results of the study indicate that quite a number of problems have arisen against this government policy, and one of them is the communication problem of parents in their unpreparedness having a dual role in their upbringing as teachers, motivators and facilitators for their children. In addition, other problems such as supporting facilities, social environment and children's mentality are other obstacles that contribute to creating a communication gap between parents and children. Through this research, it is hoped that the communication relationship between parents and children should be a priority, so that the current pandemic situation does not necessarily reduce children's interest in learning and academic potential. Keywords: Communication Gap, Online Learning, Covid-19 Pandemic


Author(s):  
Jyoti Doley ◽  
Meenakshi Dey

The recent changes in work environment owing to the COVID 19 pandemic has made us rethink the utility of office space at a time when an exponential growth in the use of online platforms has been observed. With the flexibility of working space and timing, employees and the organizational heads have redefined work culture and the old adage of strict 9 to 5 job seems to have been completed changed. The current paper attempts to understand the four behavioral patterns of DISC exhibited by leaders in any work environment. It explains what are the four behavioral traits and how they influence communication. And in a hybrid work environment, with lot of flexibility in time and space, what steps are to be taken in order to make communication effective and avert miscommunication as half of the employees work offline while the other half works online.


2021 ◽  
Vol 10 (43) ◽  
pp. 3707-3710
Author(s):  
Priyesh Marskole ◽  
Rinku Bhagora ◽  
Rashmi Yadav ◽  
Sachin Parmar ◽  
Leena Parihar

BACKGROUND Adolescence is the period between the onset of puberty and the cessation of physical growth roughly from 11 to 19 years of age. Adolescence vacillates between being children and being an adult. They are adjusting to the physiologic changes their bodies are undergoing and are working to establish sexual identification and use these changes for their benefit as well as that of the society. The objectives of the study were to assess the socio-demographic characteristics of boys, various adolescent health problems, explore the nutritional status of children through B.M.I and psycho-social behaviour and suicidal tendencies among adolescent boys. METHODS The parent study was done in Govt. Boys school which is a multistage sampling. Firstly from DOE, a list of Govt. Boys school, Gwalior was taken, and from that list the schools were randomly selected. A predesigned, pretested, structured and validated questionnaire in Hindi was given to the student returned questionnaire. RESULTS Out of 400 students, 176 (44 %) had fouling of gums; 44 (11 %) had bleeding gums; 152 (38 %) had hair fall, 76 (19 %) had white patches on their nails; 40 (10 %) had urinary irritation; 48 (12 %) had pain in the ear; 8 (2 %) had diabetes; 8 (2 %) had high B.P ; 12 (3 %) had asthma; 4 (1 %) had low B.P ; 176 (44 %) had acne; 100 (25 %) had short height. CONCLUSIONS They have simple but wide pervading crucial reproductive health needs-menstrual hygiene, contraception (including emergency contraception) safety from sexually transmitted infection (STI) and HIV. A communication gap exists between parents and other adults (lack of family connectedness) which needs to be corrected. KEY WORDS Adolescent, Reproductive Health, Communication Gap.


2021 ◽  
Vol 108 (Supplement_7) ◽  
Author(s):  
Wafaa Ramadan ◽  
Muhammad Rafaih Iqbal ◽  
Sarah-Jane Walton

Abstract Aim Nutrition is an important aspect in the patient’s road to recovery after any surgical procedure. Often there is a communication gap which is not beneficial for the patient. The aim of this audit was to evaluate the communication regarding patient nutrition requirements. Method All consecutive patients on a General surgical morning ward round were included. Four communication points were reviewed: Data was collected prospectively on a predesigned proforma. Results First Cycle: Second Cycle: Conclusion Nutrition in surgical patients is very important. It is proven that patients on ERAS programme have fewer complications, more rapid return to function and shorter hospital stay. Emphasis and education about the importance of nutrition is the way forward.


2021 ◽  
Author(s):  
R. D. Rusiru Sewwantha ◽  
T. N. D. S. Ginige

Sign Language is the use of various gestures and symbols for communication. It is mainly used by disabled people with communication difficulties due to their speech or hearing impediments. Due to the lack of knowledge on sign language, natural language speakers like us, are not able to communicate with such people. As a result, a communication gap is created between sign language users and natural language speakers. It should also be noted that sign language differs from country to country. With American sign language being the most commonly used, in Sri Lanka, we use Sri Lankan/Sinhala sign language. In this research, the authors propose a mobile solution using a Region Based Convolutional Neural Network for object detection to reduce the communication gap between the sign users and language speakers by identifying and interpreting Sinhala sign language to Sinhala text using Natural Language Processing (NLP). The system is able to identify and interpret still gesture signs in real-time using the trained model. The proposed solution uses object detection for the identification of the signs.


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