Brand development versus new product development: Toward a process model of extension decisions Tim Ambler and Chris Styles, Journal of Product and Brand Management (1997, Number 4), pp. 222?234. (GPL)

1998 ◽  
Vol 15 (2) ◽  
pp. 189
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Process Model ◽  
Brand Management ◽  
New Product ◽  
Brand Development ◽  
Product And Brand Management

Research on Digital Industrial Design System

2014 ◽  
Vol 539 ◽  
pp. 944-947 ◽  
Author(s):  
Qin Yang
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Evaluation System ◽  
Process Model ◽  
Industrial Design ◽  
New Product ◽  
Product Development Process ◽  
Design System ◽  
Stage Of Development ◽  
Design Process Model

This paper presents innovation design method of product on basis of the typical theory of new product development and research of the process and industrial design in the different phases of the product development function for small and medium enterprises in China's. On this basis, the paper put forward to ensure full participation in industrial design and play the role of segmented flow, determine the objectives and tasks for each stage of development, the personnel involved in the coordination method, steps and related links. In addition, we studied the evaluation system of product development, according to the stage characteristics of new product development process for enterprise, using different evaluation methods, established the overall evaluation system of industrial design process model.

scholarly journals Set-Based Concurrent Engineering Process Model and Systematic Application on an Electronic Card Reader

2021 ◽  
Vol 20 ◽  
pp. 329-351
Author(s):  
Ahmed Al-Ashaab ◽  
Zehra Canan Araci ◽  
Muhd Ikmal I. Mohd Maulana ◽  
Cesar Garcia Almeida ◽  
Steve Young
Keyword(s):  
Product Development ◽  
New Product Development ◽  
Concurrent Engineering ◽  
Process Model ◽  
New Product ◽  
Product Development Process ◽  
Card Reader ◽  
Systematic Application ◽  
Study Results ◽  
Wide Range

Set-based concurrent engineering (SBCE), also known as set-based design, is a state-of-the-art approach to the new product development process. SBCE, simply, provides an environment where designers explore a wide range of alternative solutions in the early stages of product development. After gaining knowledge, solutions are narrowed down until the optimal solution is ensured. Such an environment saves considerable amount of cost and time while reaching innovation and high quality in the products. However, industrial practitioners seek a clear and systematic application throughout an SBCE process. This paper demonstrates a well-structured SBCE process model and its step-by-step application on a product called “electronic card reader”. Real data is used in the industrial case study. Results showed the benefits of applying SBCE in both the product, and the process of new product development.

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