Brand development versus new product development: towards a process model of extension decisions
1996 ◽
Vol 14
(7)
◽
pp. 10-19
◽
Keyword(s):
1997 ◽
Vol 6
(4)
◽
pp. 222-234
◽
Keyword(s):
1998 ◽
Vol 15
(2)
◽
pp. 189
1983 ◽
Vol EM-30
(1)
◽
pp. 2-11
◽
2018 ◽
Vol 12
(1)
◽
pp. 1-11
◽
2014 ◽
Vol 539
◽
pp. 944-947
◽
2019 ◽
Vol 30
(2)
◽
pp. 271-289
◽
Keyword(s):
2009 ◽
Vol 57
(2)
◽
pp. 460-474
◽
Keyword(s):