scholarly journals VALUE PROPOSITION OF PRODUCT-SERVICE SYSTEMS: AN EXPERIMENTAL STUDY TO COMPARE TWO DIFFERENT DESIGN APPROACHES

2020 ◽  
Vol 1 ◽  
pp. 121-130
Author(s):  
S. C. Fernandes ◽  
D. C. A. Pigosso ◽  
T. C. McAloone ◽  
H. Rozenfeld
Keyword(s):  
Experimental Study ◽  
Business Model Innovation ◽  
Service Systems ◽  
Design Experiment ◽  
Value Proposition ◽  
Traditional Design ◽  
Product Service ◽  
Value Propositions ◽  
Further Development ◽  
Product Service Systems

AbstractThe development of product-service systems (PSS) requires the design of value propositions, which involves challenging activities. In the context of business model innovation, gamification is presented as a practical mechanism to support the design process. This study aims to create a prototype of a gamified approach to design PSS value propositions and to compare its application to a traditional design approach. Based on a design experiment, the advantages and problems for both approaches were evaluated, providing insights for further development of the new version of the gamified approach.

scholarly journals Representing the Value Proposition of Product-Service Systems (PSS) in a Value-Based Perspective

2019 ◽  
Vol 1 (1) ◽  
pp. 3091-3100
Author(s):  
Sânia da Costa Fernandes ◽  
Luiza Diegues Martins ◽  
Carina Campese ◽  
Henrique Rozenfeld
Keyword(s):  
Service Systems ◽  
High Tech ◽  
Value Proposition ◽  
Related Information ◽  
A Value ◽  
Start Up ◽  
Product Service ◽  
Value Propositions ◽  
Customer Perspective ◽  
Product Service Systems

AbstractProduct-service systems (PSS) are being increasingly employed as opportunities to keep innovating. The design of PSS value propositions should focus on the value visualization for stakeholders. However, the PSS representations are still oriented to the customer’ perspective and focus on a process or technological role. This study aims to represent the PSS value proposition in a structured-diagram adapted from the journey map method in combination with the use of the elements of value. A case research was conducted with a high-tech agricultural start-up for representing its value proposition by following a process founded in the practices of journey mapping. Qualitative data analysis was employed to associate the elements of value with the solution, and to verify the consistency of the results. The representation enables the visualization of the stakeholders’ perception regarding the content of the solution as well as the potential value that may be related to it. The experience-centric perspective derived from the journey map associated with the value-related information provides a richer view of the PSS value proposition, which can lead to reflections regarding the solution.

scholarly journals DESIGN FOR CONTINUOUS USE OF PRODUCT-SERVICE SYSTEMS: A CONCEPTUAL FRAMEWORK

2021 ◽  
Vol 1 ◽  
pp. 983-992
Author(s):  
Yutaro Nemoto ◽  
Hitesh Dhiman ◽  
Carsten Röcker
Keyword(s):  
Conceptual Framework ◽  
Well Being ◽  
Service Systems ◽  
Customer Acceptance ◽  
Product Service ◽  
Value Propositions ◽  
Conceptual Study ◽  
And Control ◽  
Continuous Use ◽  
Product Service Systems

AbstractProduct-service systems (PSSs) have attracted researchers in engineering design for the past decades. Recent advances in digital technologies have expanded the potential functionalities that PSSs could deliver and designers' repertoire of tools and techniques to make new value propositions. The key to the success of new value propositions is to achieve customer acceptance and continuous use. However, little is known about the precise routes by which customers accept and use PSSs over time and its dynamics. This conceptual study aims to provide an enhanced view of customer acceptance and continuous use of PSSs by integrating multiple theories and literature streams. In this paper, we suggest three propositions based on the key concepts found in our literature review—well-being, trust and control—, and illustrate a conceptual framework that represents the dynamics of customer acceptance and continuous use of PSSs. Based on the proposed framework, we outline further research questions that could advance our knowledge about design for continuous use of PSSs.

scholarly journals A framework for conceptual product-service-systems design based on design experiment

2016 ◽  
Vol 82 (842) ◽  
pp. 16-00152-16-00152
Author(s):  
Keita MUTO ◽  
Koji KIMITA ◽  
Hiroki TANAKA ◽  
Eriko NUMATA ◽  
Shigeru HOSONO ◽  
...  
Keyword(s):  
Systems Design ◽  
Service Systems ◽  
Design Experiment ◽  
Product Service ◽  
Product Service Systems

PRODUCT SERVICE SYSTEMS AS A DRIVER FOR BUSINESS MODEL INNOVATION: LESSONS LEARNED FROM THE MANUFACTURING INDUSTRY

2013 ◽  
Vol 17 (01) ◽  
pp. 1340004 ◽  
Author(s):  
VIVEK K. VELAMURI ◽  
BASTIAN BANSEMIR ◽  
ANNE-KATRIN NEYER ◽  
KATHRIN M. MÖSLEIN
Keyword(s):  
Business Model ◽  
Value Chain ◽  
Manufacturing Industry ◽  
Business Models ◽  
Business Model Innovation ◽  
Lessons Learned ◽  
Service Systems ◽  
Study Approach ◽  
Product Service ◽  
Product Service Systems

Firms increasingly rely on business model innovation as a means to face challenges of a world in transition. We identify the conscious integration of products and services, i.e., product service systems, as a valuable strategy to radically innovate product-focused business models. Applying an exploratory multiple case study approach, we uncover five distinct kinds of services that specifically help firms to innovate their business model. These are (1) business consulting, (2) comprehensive services, (3) educational services, (4) financing services, and (5) information management services. The influence of these services on three components of business model innovation (value propositions, value chain architectures, and revenue streams) is discussed. In total, our study emphasizes that integrating specific services with products is an important driver for business model innovations.

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