Trade Names Dictionary. A Guide to Consumer-Oriented Trade Names, Brand Names, Product Names, Coined Names, Model Names, and Design Names, with Addresses of their Manufacturers, Importers, Marketers, or Distributors. Donna Wood, Editor. Third Edition. Detroit, Mich.: Gale Research Co., 1982. 2 vols (Pp. 1193). US $160.00 (hardcover).

1982 ◽  
Vol 10 (4) ◽  
pp. 195-196
Author(s):  
Judith Wright
Keyword(s):  
Brand Names ◽  
Trade Names

The Ability of Anaesthetists to Identify Generic Medications from Trade Names

2009 ◽  
Vol 37 (4) ◽  
pp. 624-629 ◽  
Author(s):  
D. E. P. Bramley
Keyword(s):  
Generic Drug ◽  
Generic Drugs ◽  
Clinical Problem ◽  
Brand Names ◽  
Prescription Medications ◽  
Brand Name ◽  
Drug Substances ◽  
Generic Medications ◽  
Trade Names ◽  
Theoretical Test

The recent proliferation of brand names for prescription medications has made the clinician's task of identifying the corresponding generic drug substances more difficult. A survey of 86 anaesthetists and anaesthetic trainees at two Melbourne hospitals was conducted to measure the extent to which this was perceived to be a clinical problem. In addition, a theoretical test was administered to examine the ability of these anaesthetists to correctly identify generic drugs and therapeutic groups when only the brand name is provided. The results indicated this is perceived to be a genuine clinical problem, with more than 80% of respondents encountering unfamiliar trade names ‘often’ or ‘always’ and the test revealing that fewer than one third of commonly prescribed brand names were identified correctly.

scholarly journals Language strategies for the adaptation of Western brand names in Taiwan

Onomastica ◽  
2021 ◽  
Vol 65 (2) ◽  
pp. 271-283
Author(s):  
Irena Kałużyńska
Keyword(s):  
International Business ◽  
International Market ◽  
Brand Names ◽  
Chinese Society ◽  
Purchase Decisions ◽  
Foreign Products ◽  
Foreign Brand ◽  
Consumer Markets ◽  
Language Strategies ◽  
Trade Names

The paper deals with some language strategies in the domain of the adaptation of foreign brand names (trade names) in Taiwan (ROC) in the context of Chinese language, society and culture. It also presents the results of the author’s investigation into 50 Chinese/Taiwanese adaptations of brands of foreign food products. In the Chinese naming culture, proper names are predominantly semantically transparent and most members of Chinese society still believe that names can influence the fate of the objects named. It is evident, that brand names play a crucial role in the marketing of products and in their acceptance by the consumers, and ultimately their purchase decisions. Good and pleasing brand names contribute to the success of products, while improper and ugly names may contribute to their failure. In a time of globalization, many foreign products and brand names occur in Chinese-speaking countries, such as the PRC and Taiwan, probably the largest consumer markets in international business. Consumers’ behavior and language are usually among the major barriers to the international market, so it is important to know the linguistic and social content of Chinese names and typical language strategies for the adaptation of Western brand names.

Part D Spending Gap Pinned on Brand Names

2012 ◽  
Vol 45 (3) ◽  
pp. 2
Author(s):  
MARY ANN MOON
Keyword(s):  
Brand Names ◽  
Part D

THE RIGHT CHOICE OF MEDICINE TRADE NAMES TO PREVENT MEDICAL ERRORS

2017 ◽  
Vol 19 (8) ◽  
pp. 215-217
Author(s):  
A.N. Yаvorskij ◽  
◽  
A.A. Korableva ◽  
L.E. Ziganshina ◽  
◽  
...  
Keyword(s):  
Medical Errors ◽  
Trade Names ◽  
The Right

UNS C36000

Alloy Digest ◽  
1988 ◽  
Vol 37 (3) ◽  
Keyword(s):  
Corrosion Resistance ◽  
Shear Strength ◽  
Physical Properties ◽  
Tensile Properties ◽  
High Speed ◽  
Heat Treating ◽  
Screw Machine ◽  
Trade Names ◽  
Machine Work

Abstract UNS NO. C36000 is a leaded brass suitable for high-speed screw-machine work. It has many uses such as hardware, gears and pinions. Its trade names include free-turning brass, free-cutting yellow brass and high-leaded brass. This datasheet provides information on composition, physical properties, hardness, elasticity, tensile properties, and shear strength. It also includes information on corrosion resistance as well as forming, heat treating, machining, and joining. Filing Code: Cu-536. Producer or source: Brass mills.

Twitter Analysis of the Nonmedical Use and Side Effects of Methylphenidate, and User Sentiment about the Drug (Preprint)

2019 ◽  
Author(s):  
Jungu Kim ◽  
Su Cheol Kim ◽  
Jaegwon Jeong ◽  
Myeong Gyu Kim
Keyword(s):  
Side Effects ◽  
Social Networking ◽  
Brand Names ◽  
Social Networking Services ◽  
Hyperactivity Disorder ◽  
Search Terms ◽  
Nonmedical Use ◽  
Twitter Analysis ◽  
Sentiment Score ◽  
The Cost

BACKGROUND Methylphenidate, a stimulant used to treat attention deficit hyperactivity disorder (ADHD), has the potential for nonmedical uses such as study and recreation. In the era of active use of social networking services (SNSs), experience with the nonmedical use or side effects of methylphenidate might be shared on Twitter. OBJECTIVE To analyze monthly tweets about methylphenidate, its nonmedical use and side effects, and user sentiments about methylphenidate. METHODS Tweets mentioning methylphenidate from August 2018 to July 2019 were collected using search terms for methylphenidate and its brand names. Only tweets written in English were included. The monthly number of tweets about methylphenidate and the number of tweets containing keywords related to the nonmedical use and side effects of methylphenidate were analyzed. Precision was calculated as the number of true nonmedical use or side effects divided by the number of tweets containing each keywords. Sentiment analysis was conducted using the text and emoji in tweets, and tweets were categorized as very negative (less than -3), negative (-3 to -1), neutral (0), positive (1 to 3), or very positive (more than 3), depending on the sentiment score. RESULTS A total of 4,169 tweets were ultimately selected for analysis. The number of tweets per month was lowest in August (n=264) and highest in May (n=435). There were 292 (7.0%) tweets about nonmedical uses of methylphenidate. Among those, 200 (4.8%) described use for studying, and 15 (0.4%) described use for recreation. In 91 (2.2%) tweets, snorting methylphenidate was mentioned. Side effects of methylphenidate, mainly poor appetite (n=74, 1.8%) and insomnia (n=54, 1.3%), were reported in 316 (7.6%) tweets. The average sentiment score was 0.027 ± 1.475, and neutral tweets were the most abundant (n=1,593, 38.2%). CONCLUSIONS Tweets about methylphenidate were most abundant in May, mentioned nonmedical use for study or recreation, and contained information about side effects. Analysis of Twitter has the advantage of saving the cost and time needed to conduct a survey, and could help identify nonmedical uses and side effects of drugs.

EXPRESS: Is Nestlé a Lady? The Feminine Brand Name Advantage

2021 ◽  
pp. 002224292199306
Author(s):  
Ruth Pogacar ◽  
Justin Angle ◽  
Tina M. Lowrey ◽  
L. J. Shrum ◽  
Frank R. Kardes
Keyword(s):  
Boundary Conditions ◽  
Brand Names ◽  
Brand Name ◽  
Brand Performance ◽  
The Feminine ◽  
And Performance ◽  
Typical User

A brand name’s linguistic characteristics convey brand qualities independent of the name’s denotative meaning. For instance, name length, sounds, and stress can signal masculine or feminine associations. This research examines the effects of such gender associations on three important brand outcomes: attitudes, choice, and performance. Across six studies using both observational analyses of real brands and experimental manipulations of invented brands the authors show that linguistically feminine names increase perceived warmth, which improves brand outcomes. Feminine brand names enhance attitudes and choice share–both hypothetically and consequentially–and are associated with better brand performance. The authors establish boundary conditions, showing that the feminine brand name advantage is attenuated when the typical user is male and when products are utilitarian.

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