SOCIAL MEDIA AND SUSTAINABLE BEHAVIOR: A DECISION MAKING FRAMEWORK USING INTERPRETIVE STRUCTURAL MODELING(ISM)

The growing population and consumer income have led to more consumption activity globally. The increased consumption requires further extraction of resources and pressure on existing resources. The damage effects are reflected in global warming, environmental pollution, and decreased flora fauna. In addition, human activities are perennially damaging the environment. High resource extraction and consumption activity require a more prudent use of resources and product choices. This study attempts to identify and prioritize the potential drivers for sustainable consumption through the Interpretive Structural Modeling (ISM) approach. ISM helps to obtain qualitative data instead of quantifiable factors resulting from modeling. Thirteen drivers of sustainable consumption were finalized after extensive literature review and expert’s consultation. Thirty respondents were sampled to collect data. The relationship between drivers was further established. Incentives, Labeling and Values Norms were the most important drivers of sustainable consumption. The study's findings would help policymakers to develop strategies to promote sustainable consumer practices among millennials. Adopting sustainable consumption would promote green consumption, improve the environment and save valuable resources.

Factors Impacting Consumer Choices From the Perspective of Owners and Managers of Beauty Parlors Located in Kraków and the Neighborhood

Purpose: The studies on consumer behavior on the market should take into account not only the criteria of product choices, but also the factors determining the choice of the place of purchase. The purpose of the paper is to assess the knowledge about the factors influencing the consumer choices with respect to a beauty parlor on the part of owners and managers offering cosmetic services in parlors located in Kraków and in other cities of the Małopolska Province. The significance of individual factors was assessed. Methodology: A diagnostic survey method was used for the study. An interview questionnaire comprising 51 questions was used as the research tool. The research was carried out with the use of PAPI (Paper and Pen Interview). 298 correctly completed questionnaire were qualified for statistical analyses. The choice of companies was non-random, purposeful and depended on their location in the area of Kraków and the Małopolska Province. Findings: The received results show which factors – according to the owners and managers – guide consumers in their choices of a beauty parlor. Research limitations: When analyzing the generalizing conclusions, caution should be exercised as to uncertainty with respect to the validity of the population list in the address database purchased for the study purposes from an external company. However, attempts were made to make the study representative, yet certain caution should be exercised during the generalization of the findings with respect to the entire population. Implications: Identification of factors determining the choice of a place of purchase of services is valid especially from the point of view of companies operating at a competitive market. Skillful use of knowledge on the consumer behavior often determines the efficiency of actions and the success of an enterprise. Originality: The paper presents a fragment of analysis of data procured as part of broad research of the market of beauty services in the area of Kraków and the neighborhood. At the present moment, a limited number of scientific publications about the market of beauty services is available, both in the national and regional approach.

The use of food swaps to encourage healthier online food choices: a randomized controlled trial

Background Online grocery stores offer opportunities to encourage healthier food choices at the moment that consumers place a product of their choice in their basket. This study assessed the effect of a swap offer, Nutri-Score labeling, and a descriptive norm message on the nutrient profiling (NP) score of food choices in an online food basket. Additionally explored was whether these interventions made it more motivating and easier for consumers to select healthier foods and whether potential effects were moderated by consumer health interest. Methods Hypotheses were tested with a randomized controlled trial (RCT) in a simulated online supermarket. Dutch participants (n = 550) chose their preferred product out of six product options for four different categories (breakfast cereals, crackers, pizza, and muesli bars). Participants were randomly allocated to one of eight groups based on the interventions in a 2 (Nutri-Score: present, not present) X 2 (swap offer: present, not present) X 2 (norm message: present, not present) between subject design. The primary outcome was the difference in combined NP score of product choices, for which a lower score represented a healthier product. Results Swap offer (B = − 9.58, 95% CI: [− 12.026; − 7.132], Ƞ2 = 0.098) and Nutri-Score labeling (B = − 3.28, 95% CI: [− 5.724; −.829], Ƞ2 = 0.013) significantly improved the combined NP score compared to the control condition (NP score M = 18.03, SD = 14.02), whereas a norm message did not have a significant effect (B = − 1.378, 95% CI [− 3.825; 1.070], Ƞ2 = 0.002). No evidence was found that interventions made it more motivating or easier for consumers to select healthier food, but situational motivation significantly influenced the healthiness score of food choices for both swap offer (b = − 3.40, p < .001) and Nutri-Score (b = − 3.25, p < .001). Consumer health interest only significantly moderated the influence of Nutri-Score on ease of identifying the healthy food option (b = .23, p = .04). Conclusions Swap offer and Nutri-Score labeling were effective in enhancing healthy purchase behavior in the online store environment. Trial registration This study was retrospectively registered in the ISRCTN database on 02-09-2021 (ISRCTN80519674).

Are Nutritional Patterns among Polish Hashimoto Thyroiditis Patients Differentiated Internally and Related to Ailments and Other Diseases?

There is not any diet recommended for Hashimoto’s disease, despite that those patients are often undernourished. Because of the high heterogeneity of Hashimoto’s patients, insight into dietary patterns might shed some light on the patient-tailored dietary approach, thus improving their treatment and helping to identify patients with the highest probability of particular nutritional deficiencies. The aim of this study was to identify Hashimoto’s patients’ dietary patterns and their characterization based on both socio-demographic variables and dietary self-assessment. We collected data online from patients with Hashimoto’s disease. The questionnaire formula used in the study was developed based on a validated food frequency questionnaire KomPAN®. K-means pattern analyses were used to characterize patients into patterns based on the frequency of particular types of foods consumption and socio-demographic factors. Four patterns were identified. We labeled them as ‘Convenient’, ‘Non-meat’, ‘Pro-healthy’, and ‘Carnivores’ with participants proportions at approximately one-fourth per each pattern. The patients were mainly of the female gender (94.08%), with a female: male ratio of 15.9. Hashimoto’s patients differed in their food product choices, food choice motives, dieting experience, nutritional knowledge, smoking habits, food allergies and intolerances, and lipid disorders, and thus represent different eating patterns. However, these patterns were not determined by comorbidities or the majority of ailments.

Shape–Trait Consistency: The Matching Effect of Consumer Power State and Shape Preference

Angular and rounded shapes are two important visual elements widely used in the design of product shapes and brand logos. By introducing the power state, a psychological variable that is inherently relevant to consumers' product choices, brand preferences, and decision-making, we propose that consumers' power state influences their shape preference. Specifically, compared to low-power consumers, high-power consumers respond more positively to angular as opposed to rounded shapes, because the angular shape facilitates the expression of competence (as opposed to warmth). Through four studies, we provide consistent support for our main predictions as well as the underlying processes. Studies 1 and 2 demonstrate that consumers experiencing higher power are more likely to prefer an angular shape over a rounded shape than those experiencing lower power through different research methods, research objects, and experimental materials. On this basis, studies 3 and 4 further explore the mechanisms underlying the observed effects. These findings contribute to sensory marketing and power research and provide important implications for visual design and advertisement development.

Future Competition Law In Indonesia: Analysis Of The Phenomenon Of Disruptive Innovation

This research aims to analyze the legal status of the existence of disruptive innovation in relation to the competition act, as well as outline the policy direction of business competition regulations. In conducting this research the author uses normative research methods, by utilizing secondary data. Legal issues related to business competition in recent years have culminated in the presence of innovations that can change the paradigm of producers and consumers towards market activity habits, which are accustomed to conducting direct transactions. The emergence of modern technology has created a new, fourth industrial revolution that combines automation and computing with the internet of things. Disruptive innovation is able to enable producers to offer their products and services in an easy and effective way through online-based offerings so as to provide consumers with a variety of product choices so that they can determine their needs easily and according to economic capacity. This paradigm shift must be balanced with regulations that can limit the legal corridors that have been adjusted so as to create prosperity for consumers and producers. It can be concluded that the existence of disruptive innovation has made competition acts very intensive, for consumers, making it easier for consumers to make choices according to economic capacity. In connection with the legal politics of business competition regulation, the law must be directed as a means of social control and a means of social engineering in order to make business competition effective and efficient by still paying attention to Article 33 of the 1945 Constitution as the basis for policy direction..

Strategi Pemasaran dengan Analisis Swot pada Singgalang Minimarket

This study aims to determine the strengths, weaknesses, opportunities, threats, and the right strategy to be applied to the Singgalang Minimarket Jalan Dr. Soetomo Marapalam Padang. The data collection method used is the method of observation and interviews. Data were analyzed using descriptive analysis methods with quantitative and qualitative approaches using SWOT (Strength, Weakness, Opportunity, Threat) analysis methods. SWOT analysis was carried out using IFE and EFE matrices. The results of this study are (1) Strengths possessed are the large number of product choices, cheaper prices, strategic locations, friendly employees, and product guarantees from suppliers; (2) Weaknesses in the form of lack of completeness of products for all groups, incompatibility of employee uniforms, lack of air conditioning, lack of parking arrangements, and lack of toilets; (3) the opportunities they have include providing discounts on certain products, good cooperation with suppliers, business locations are on main roads, changes in people's lifestyles, and people's needs for goods are increasingly complex; (4) threats in the form of many similar businesses, there are competitors in nearby locations, rapid technological developments, product selling prices are potentially higher than competitors, and people's purchasing power decreases.

Impact of flavours, device, nicotine levels and price on adult e-cigarette users’ tobacco and nicotine product choices

IntroductionTo understand the impact of e-cigarette devices, flavours, nicotine levels and prices on adult e-cigarette users’ choices among closed-system and open-system e-cigarettes, cigarettes and heated tobacco products (HTPs).MethodsOnline discrete choice experiments were conducted among adult (≥18 years) e-cigarette users (n=2642) in August 2020. Conditional logit regressions were used to assess the relative impact of product attributes and the interactions between product attributes and user characteristics, with stratified analyses to examine differences by smoking status and primarily used e-cigarette device and flavour.ResultsOn average, participants preferred non-tobacco and non-menthol flavours most, preferred open-system over closed-system e-cigarettes and preferred regular nicotine level over low nicotine level. However, the preference varied by demographics, smoking status and the primarily used e-cigarette device and flavour. The differences in preference among products/devices were larger than the difference among flavours or nicotine levels. Participants who primarily used closed-system e-cigarettes exhibited similar preferences for closed-system and open-system e-cigarettes, but those who primarily used open-system e-cigarettes preferred much more open-system over closed-system e-cigarettes. HTP was the least preferred product, much lower than cigarettes in general, but participants living in states where IQOS is being sold had similar preferences to cigarettes and HTPs.ConclusionsPeople are unlikely to switch to another product/device because of the restriction of flavour or nicotine level. If non-tobacco and non-menthol flavours were banned from open-system e-cigarettes, users may switch to menthol flavour e-cigarettes. Intervention strategies should be tailored to specific groups.

The Influence of Marketing Ethics and Consumer Ethics on Consumer Behaviour and Decisions Before and During COVID-19 Pandemic: A Literacy Study

One of the focuses of marketing in a company is how to achieve customer loyalty. That is reflected in how companies maintain brands, consumers, and product-consumer relationships. In some cases, companies focus solely on profit, resulting in the company losing its reputation. There is an opinion that consumers demand ethics and responsibility from companies to stakeholders, in this case, consumers. Consumers in this position can provide feedback regarding the company's marketing ethics. During the COVID-19 Pandemic, consumers are also more vigilant and careful in choosing products. So, with the COVID-19 Pandemic conditions like this, it is necessary to study whether consumer ethics in determining product choices and behavior towards products will be affected and whether a company's marketing ethics also influence product determination and consumer behavior towards products. This article aims to examine whether marketing ethics and consumer ethics influence consumer behavior and decisions to buy a product or interact further with the product, especially in the current era of the COVID 19 Pandemic. And the method used for this article is a systematic literature review. From this research, it is concluded that marketing and consumer ethics have a role in influencing consumers to choose to buy products and the responses given after making a purchase or through transaction experience with a company. And consumer behavior and decisions are very dependent on how ethical the company is in marketing its products both before and during the COVID-19 Pandemic

Aromachology and Customer Behavior in Retail Stores: A Systematic Review

Interest in the use of scents in retail environments for creating better customer experiences is growing. Yet, knowledge of the effectiveness of aromachology to affect actual customer behavior and ultimately increase turnover is incomplete, as published results present inconsistencies and are often based on highly controlled environments rather than actual store environments. Situated within this context, this paper offers a systematic review on research in aromachology with a focus on effects on actual customer behavior in actual retail environments. As expected, the available research on actual environments (relative to laboratory-based studies) is limited, with only 20 articles meeting the inclusion criteria. While reported results are, overall, indicative of the positive effects of scent on customers’ emotional states and on their in-store behavior (dwell time, product choices) and attitudes (purchase intention, intention to revisit), several critical issues with the available literature emerged. These pertain primarily to a lack of sufficient methodological details (specifically on the scents, their compositions, intensity and methods of delivery), a narrow focus on scents without considering interactions with other atmospherics factors, and a general disregard of individual differences in olfaction. The review provides suggestions for addressing these shortcomings and improving the quality and actionability of this line of research.