The Role of Advertising by the Chemical Industry

Author(s):  
F. A. C. WARDENBURG
Keyword(s):  
2016 ◽  
Vol 11 (8) ◽  
pp. 203
Author(s):  
Khalid M. Al-Shuaibi

<p>Long term relationship with suppliers is broadly considered a vital contributor to supply chain performance by both practitioners and researchers. This paper investigates the role of long term relationship in strategic supplier partnership and financial performance (SSP-LR-P model). Specifically, it has observed the role of long-term supplier relationship as the driver of integration. Using structural Equation modeling (SEM) to analyze the data from 401 Saudi chemical and petrochemical firms, it is found that strategic supplier partnership has a significant direct and indirect effect on firms’ performance through the mediation of long term relationship.</p>


The development and marketing of novel technology by the chemical industry has been a fundamental ingredient in the improvement of crop yields. Further advances will result from the continuing development of more effective pesticides. Improved application technology and better diagnosis of precise crop requirements will also lead to the more efficient usage of existing and future products. New approaches to crop improvement based on chemical plant-growth regulators and genetic engineering of plants represent major technological opportunities for the future. Realization of these opportunities demands a substantially increased investment in basic plant research, a requirement already recognized within the chemical industry.


Author(s):  
Eriotis Nikolaos ◽  
Poutos I. Evangelos ◽  
Vasiliou Dimitris ◽  
Ventura Neokismidi Zoe

The purpose of this study is to investigate the relationship between the profitability of the firm and its R&D expenditures. We separate R&D expenditures in two main categories, R&D that focuses on the product differentiation and R&D that concerns improvements in production process. The latter leads to more efficient production, which can be measured by labour productivity. We estimate our model using cross section analysis and test the significance of each one of rhe R&D expenditures in firms profitability. Our model was applied to the Greek chemical industry, for a data set of 124 enterprises, in two distinct years, 1991 and 2001. Our findings support that the role of productivity is growing within time.


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