The psychology of interpersonal relations.

Author(s):  
Fritz Heider
2008 ◽  
Vol 39 (3) ◽  
pp. 141-150 ◽  
Author(s):  
Rainer Reisenzein ◽  
Irina Mchitarjan

According to Heider, some of his ideas about common-sense psychology presented in The Psychology of Interpersonal Relations ( Heider, 1958 ) originally came from his academic teacher, Alexius Meinong. However, Heider makes no reference to Meinong in his book. To clarify Meinong’s influence on Heider, we compare Heider’s explication of common-sense psychology with Meinong’s writings, in particular those on ethics. Our results confirm that Heider’s common-sense psychology is informed by Meinong’s psychological analyses in several respects: Heider adopts aspects of Meinong’s theory of emotion, his theory of value, and his theory of responsibility attribution. In addition, Heider more or less continues Meinong’s method of psychological inquiry. Thus, even without Meinong’s name attached, many aspects of Meinong’s psychology found their way into today’s social psychology via Heider. Unknowingly, some of us have been Meinongians all along.


2017 ◽  
Vol 5 (2) ◽  
pp. 85-108
Author(s):  
Varsha Jain ◽  
Chakshu Bhandari ◽  
Ganesh B.E.

Luxury perfume brands are an integral part of the luxury brands sector globally and nationally. One of the main reasons for the same is that luxury perfume brands have had an extended usage across cultures and traditions. Additionally, luxury perfume brands are a high involvement category. Thus, this category needs to be developed and promoted with a specific means. This means is the development of a strong and reflexive relation between the luxury perfume brands and the consumers. Further, it should be premised on both value based and utility based satisfaction. Despite this, there is a dearth of studies that have consolidated the means of developing strong interpersonal relations between this category and consumers. Therefore, this paper aims at discovering a framework for consolidating and developing a strong interpersonal relation between the luxury perfume brand and the consumers. To this effect, we have used qualitative research in the form of semi structured personal interviews supplemented by Zaltman Metaphor Elicitation Technique. The findings from these explorations were developed into a robust framework using the precepts of Brand Personality, CAC (Cogntive- Affective- Conative) model and the Triangulat theory of love.


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