Recruiting on corporate web sites: Perceptions of fit and attraction

2008 ◽  
Author(s):  
Brigitte Pfeiffelmann ◽  
Stephen Wagner ◽  
Terry Libkuman
Keyword(s):  
Web Sites ◽  
Corporate Web Sites

An inter‐linguistic and inter‐cultural analysis of global corporate web sites

2006 ◽  
Vol 11 (3) ◽  
pp. 275-287 ◽  
Author(s):  
Miranda Y.P. Lee ◽  
Daniel W.C. So ◽  
Lornita Y.F. Wong
Keyword(s):  
Web Sites ◽  
Cultural Analysis ◽  
Corporate Web Sites

Tangibilizing services through visual tangible cues in corporate Web sites: a six-country cross-cultural analysis

2014 ◽  
Vol 28 (7) ◽  
pp. 566-579 ◽  
Author(s):  
Daechun An
Keyword(s):  
Web Sites ◽  
Cultural Analysis ◽  
Cross Cultural ◽  
Target Market ◽  
Content Type ◽  
Global Campaign ◽  
Cross Cultural Differences ◽  
Corporate Web Sites ◽  
International Services ◽  
The Web

Purpose – The purpose of this study is to examine cross-cultural differences in the use of visual tangible cues in local corporate Web sites of six nations. Design/methodology/approach – A quantitative content analysis was used to obtain a numerically based summary of visual tangible cues utilized in 207 Web sites of global service corporations. Findings – A clear pattern of differences was observed in the major visual functions (literal vs symbolic), the use of photographs vs illustrations and the utilization of interactive elements between two groups of nations. Eastern visuals tend to rely more on symbolic visuals performing association function, mixed use of photographs and illustrations and customer endorsement, whereas Western visuals are more likely to perform literal functions, use photographs and feature customer–employee interactions. Practical implications – International services marketers who are planning a global campaign on the Web can benefit by using differentiated visual strategies, which reflect unique cultural characteristics of a target market. Originality/value – This study adds a new contribution to an international account of Web services advertising in maintaining a comprehensive understanding of contemporary use of visual tangibles cues. It could benefit global services advertisers with both practical and theoretical implications, for no systematic studies have ever touched the visualization strategies on the Web.

Web Design Based on User Browsing Patterns

2011 ◽  
pp. 2074-2079
Author(s):  
Yinghui Yang
Keyword(s):  
Web Sites ◽  
Web Site ◽  
Web Design ◽  
Online Information ◽  
Navigation Data ◽  
Information Scent ◽  
Site Search ◽  
User Expectations ◽  
Corporate Web Sites ◽  
Search For Information

It is hard to organize a website such that pages are located where users expect to find them. Consider a visitor to an e-Commerce website in searching for a scanner. There are two ways he could find information he is looking for. One is to use the search function provided by the website. The other one is to follow the links on the website. This chapter focuses on the second case. Will he click on the link “Electronics” or “Computers” to find the scanner? For the website designer, should the scanner page be put under Electronics, Computers or both? This problem occurs across all kinds of websites, including B2C shops, B2B marketplaces, corporate web-sites and content websites. Through web usages mining, we can automatically discover pages in a website whose location is different from where users expect to find them. This problem of matching website organization with user expectations is pervasive across most websites. Since web users are heterogeneous, the question is essentially how to design a website so that majority of the users find it easy to navigate. Here, we focus on the problem of browsing within a single domain/web site (search engines are not involved since it’s a totally different way of finding information on a web site.) There are numerous reasons why users fail to find the information they are looking for when browse on a web site. Here in this chapter, we focus on the following reason. Users follow links when browsing online. Information scent guides them to select certain links to follow in search for information. If the content is not located where the users expect it to be, the users will fail to find it. How we analyze web navigation data to identify such user browsing patterns and use them to improve web design is an important task.

Mobile Public Relations Strategies

2011 ◽  
pp. 805-810
Author(s):  
Chris Galloway
Keyword(s):  
Public Relations ◽  
Web Sites ◽  
Geographic Location ◽  
Online Discussions ◽  
Mobile Technologies ◽  
Motor Vehicles ◽  
Building Relationships ◽  
Media Messages ◽  
Online Public Relations ◽  
Corporate Web Sites

Public relations is about the “ethical and strategic management of communication and relationships” (Johnston & Zawawi, 2004, p. 6) with individuals and groups (“publics”) important to an organization. At one time such publics could safely be thought of in relatively static terms such as geographic location. This is, of course, still possible—but such fixed categories are of diminishing importance when it comes to building relationships with modern publics and communicating organizational messages to them. Even the motor vehicles that facilitate physical movement are becoming “smarter” and converging with technologies such as mobile telephony, personal entertainment systems and handheld computing (Sherry & Urry, 2000, as cited in Sheller, 2002). This article aims to explore the idea that mobile technologies mean PR practitioners must rethink both the notion of publics and also how to relate to them. A “mobile PR” will undermine taken-for-granted views about the nature of media, messages, and the kinds of relationships public relations people can expect to create on behalf of their clients. Many practitioners are still getting to grips with the online public relations they have known—through activities such as arranging the building of corporate Web sites, monitoring online discussions relevant to client interests and both disseminating company information online and responding to inquiries about it. The idea of an even more flexible communications environment enabled by mobile technologies may seem very daunting. No-one has so far worked out how to “do” PR in this new communications climate—there are no prescriptions or generally accepted approaches. Yet if practitioners do not confront the dilemma of how to reach mobile audiences they risk becoming irrelevant to many clients who must communicate in the mobile space or face unacceptable decay in their business.

A Cross-national Analysis of Global Corporate Web Sites: A Holistic Approach

2017 ◽  
Vol 13 (1) ◽  
pp. 127-151
Author(s):  
Hong-Yan Zhao ◽  
◽  
Jong-Wook Kwon ◽  
Ming-Wen Gao ◽  
◽  
...  
Keyword(s):  
Web Sites ◽  
Holistic Approach ◽  
Corporate Web Sites ◽  
National Analysis ◽  
Cross National

Mobile Public Relations Strategies

2009 ◽  
pp. 240-247
Author(s):  
Chris Galloway
Keyword(s):  
Public Relations ◽  
Web Sites ◽  
Geographic Location ◽  
Online Discussions ◽  
Mobile Technologies ◽  
Motor Vehicles ◽  
Building Relationships ◽  
Media Messages ◽  
Online Public Relations ◽  
Corporate Web Sites

Public relations is about the “ethical and strategic management of communication and relationships” (Johnston & Zawawi, 2004, p. 6) with individuals and groups (“publics”) important to an organization. At one time such publics could safely be thought of in relatively static terms such as geographic location. This is, of course, still possible—but such fixed categories are of diminishing importance when it comes to building relationships with modern publics and communicating organizational messages to them. Even the motor vehicles that facilitate physical movement are becoming “smarter” and converging with technologies such as mobile telephony, personal entertainment systems and handheld computing (Sherry & Urry, 2000, as cited in Sheller, 2002). This article aims to explore the idea that mobile technologies mean PR practitioners must rethink both the notion of publics and also how to relate to them. A “mobile PR” will undermine takenfor- granted views about the nature of media, messages, and the kinds of relationships public relations people can expect to create on behalf of their clients. Many practitioners are still getting to grips with the online public relations they have known—through activities such as arranging the building of corporate Web sites, monitoring online discussions relevant to client interests and both disseminating company information online and responding to inquiries about it. The idea of an even more flexible communications environment enabled by mobile technologies may seem very daunting. No-one has so far worked out how to “do” PR in this new communications climate— there are no prescriptions or generally accepted approaches. Yet if practitioners do not confront the dilemma of how to reach mobile audiences they risk becoming irrelevant to many clients who must communicate in the mobile space or face unacceptable decay in their business.

Sign in / Sign up

Export Citation Format

Share Document