The Effect of Social Capital on Charitable Giving in Nonprofit Marketing

There has been a steady increase in research studying the role of gender in prosocial behavior, such as charitable giving and volunteering. We provide an extensive review of the interdisciplinary literature and derive hypotheses about three different pathways that lead men and women to differ in their display of giving and volunteering: pathways through social capital, motivations, and resources. We test these hypotheses across 19 countries by analyzing 28,410 individuals, using generalized structural equation models. Our results support previous research, conducted in single countries, that there are distinct different pathways that lead men and women to engage in giving and volunteering: Women report stronger motivations to help others, but men report more of the financial resources that make giving and volunteering possible. The gendered pathways to giving and volunteering that lead through social capital, educational achievement, and financial security vary by country.

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Social Networks and Charitable Giving: Trusting, Doing, Asking, and Alter Primacy

Nonprofit and Voluntary Sector Quarterly ◽

10.1177/0899764017746021 ◽

2017 ◽

Vol 47 (2) ◽

pp. 376-394 ◽

Cited By ~ 14

Author(s):

Patricia Snell Herzog ◽

Song Yang

Keyword(s):

Social Capital ◽

Social Networks ◽

Social Network ◽

Charitable Giving ◽

Social Trust ◽

Network Ties ◽

Practical Implications ◽

Financial Giving

This study examines social networks and financial giving to charitable or religious causes. Conventional social capital measures of general social trust and size of social network are studied as predictors of charitable giving. To these traditional measures, we add an examination of particular network aspects of giving: ego giving in relation to network alters who give, solicitations to give by network ties, and ego soliciting alters to give. In addition, the study disaggregates alter effects by alter position. Findings indicate that, net of social trust, social network factors significantly predict likelihood of being a giver. In particular, findings are that egos are especially likely to be donors when their primary alter donates. Three configurations of ego–alter giving and solicitations are significant predictors of ego giving, indicating that ego–alter doing matters more than asking. Theoretical contributions for relational and prosocial studies are discussed, as are practical implications for fundraising professionals.

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Smoking Households Give Less to Charity

Nonprofit and Voluntary Sector Quarterly ◽

10.1177/0899764019883950 ◽

2019 ◽

Vol 49 (3) ◽

pp. 589-610

Author(s):

Mohammad Siahpush ◽

Melissa Tibbits ◽

Shannon Maloney ◽

Patrik Johansson ◽

Brandon Grimm ◽

...

Keyword(s):

United States ◽

Social Capital ◽

Charitable Giving ◽

The United States ◽

Consumer Expenditure ◽

Cognitive Aptitude ◽

Interview Survey ◽

The Relationship

This study had two aims: (a) to assess, among households in the United States, the association between spending money on cigarettes and participation in charitable giving, and between spending money on cigarettes and amount spent on charitable giving, and (b) to assess whether the association between smoking and charitable giving is mediated by religiosity, social capital, cognitive aptitude, and happiness. To address these aims, we used data from Consumer Expenditure Interview Survey and Midlife in the United States Survey. The analyses revealed that households that spend money on cigarettes are less likely to participate in charitable giving. Furthermore, among households who do give to charity, smoking households give a lesser amount than others do. Religiosity, social capital, cognitive aptitude, and happiness do not appear to mediate the relationship between smoking and charitable giving.

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