Contrast and assimilation effects of processing fluency

2009 ◽  
Author(s):  
Hao Shen ◽  
Yuwei Jiang ◽  
Rashmi Adaval
Keyword(s):  
Processing Fluency

Disfluent, But Fast

2019 ◽  
Vol 66 (5) ◽  
pp. 346-354
Author(s):  
Štěpán Bahník
Keyword(s):  
Cognitive Processing ◽  
Response Times ◽  
Processing Fluency ◽  
Retrieval Fluency ◽  
Decision Times

Abstract. Processing fluency, a metacognitive feeling of ease of cognitive processing, serves as a cue in various types of judgments. Processing fluency is sometimes evaluated by response times, with shorter response times indicating higher fluency. The present study examined existence of the opposite association; that is, it tested whether disfluency may lead to faster decision times when it serves as a strong cue in judgment. Retrieval fluency was manipulated in an experiment using previous presentation and phonological fluency by varying pronounceability of pseudowords. Participants liked easy-to-pronounce and previously presented words more. Importantly, their decisions were faster for hard-to-pronounce and easy-to-pronounce pseudowords than for pseudowords moderate in pronounceability. The results thus showed an inverted-U shaped relationship between fluency and decision times. The findings suggest that disfluency can lead to faster decision times and thus demonstrate the importance of separating different processes comprising judgment when response times are used as a measure of processing fluency.

CONGRUITY AND PROCESSING FLUENCY: AN ANALYSIS ON THE EFFECTIVENESS OF EMBEDDED ONLINE VIDEO ADVERTISING

2018 ◽  
Vol 2018 ◽  
pp. 737-742
Author(s):  
Zhiying Jiang ◽  
◽  
Chong Guan ◽  
Meilin. Zhang ◽  
Ivo. L. de Haaij
Keyword(s):  
Processing Fluency ◽  
Online Video ◽  
Video Advertising

How the perceptual fluency of price discounts and promotional cues affect consumer responses

2017 ◽  
Vol 45 (5) ◽  
pp. 757-772 ◽  
Author(s):  
Kikyoung Park ◽  
Gangseog Ryu ◽  
Youngjee Han
Keyword(s):  
Combined Effect ◽  
Perceptual Fluency ◽  
Processing Fluency ◽  
Consumer Responses ◽  
Price Discounts

We investigated the combined effect on consumers of the perceptual fluency of price discounts and the two promotional cues of discount duration and frequency. We proposed that consumers' initial responses to price discounts would be maintained or modified depending on the processing fluency of discount information. Results from 2 experiments showed that when a promotional cue implied a short discount duration or low discount frequency and the discount information was difficult to process, participants perceived the duration as longer or the frequency as higher, and they evaluated the product less favorably if the discount information was difficult to process compared to if it was easy to process. On the contrary, when a cue implied a long discount duration or a high discount frequency, participants perceived the duration as shorter or the frequency as lower and evaluated the product more favorably if the discount information was difficult to process compared to if it was easy to process. We show conditions in which processing disfluency can be beneficial.

Judgments of truth are independently modulated by affect and repetition

2021 ◽  
Author(s):  
Patricia Garrido-Vásquez ◽  
Tanja Rock
Keyword(s):  
Negative Affect ◽  
Positive Affect ◽  
Theoretical Perspective ◽  
Processing Fluency ◽  
Neutral Picture ◽  
Truth Effect ◽  
New Information ◽  
Affective Processes ◽  
Main Effect

People believe repeated statements more than new ones—the repetition-induced truth effect. It is prominently explained with processing fluency: The subjective ease of processing repeated versus new information. To date, the role of affective processes for the truth effect is rather unclear. From a theoretical perspective, people should rely more on fluency under positive than under negative affect. Here, we tested whether an affective picture presented before a statement influences the repetition-induced truth effect. Thirty-five participants took part in two sessions that were a week apart. In both sessions, they rated the truth status of statements. In session 2, repeated and new statements were intermixed, and each statement was preceded by a positive, negative, or neutral picture. We expected participants to rely more on fluency as a cue to truth in the positive than in the negative affective condition. However, although we replicated the repetition-induced truth effect, the interaction between affect and repetition was insignificant, but we observed a significant main effect of affect—statements were rated as truer after a positive rather than a negative or neutral picture. Our results suggest two independent mechanisms that enhance the subjective truth of statements: repetition and positive affect.

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