Parasocial Relationship with Political Figures Scale

The study of parasocial relationships has surged in recent years, as fans use new media to access even more information about various media personae. Most work involving sports fans has examined behavior at a particular time rather than over time. This article investigates how Kansas basketball fans reacted to the departure of former head coach Roy Williams over a period of nine years. Opinions were culled from reader responses to articles mentioning Williams on KUsports.com. Each comment was analyzed thematically and then coded by an expressed grief state using the Kubler-Ross (1969) model. The notion of parasocial divorce is introduced to describe the depth of parasocial relationships for highly motivated fans. The findings reveal an ebb and flow of affection and antipathy toward Williams over time. Results demonstrate how quickly fans may grow to loathe a former group member, but also how rapidly and under what conditions that parasocial relationship may be repaired.

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Perceived Risk, Protective Actions and the Parasocial Relationship With the Local Weathercaster: A Case Study of Hurricane Irma

Southeastern Geographer ◽

10.1353/sgo.2020.0003 ◽

2020 ◽

Vol 60 (1) ◽

pp. 23-47 ◽

Cited By ~ 3

Author(s):

Kathleen Sherman-Morris ◽

Philip S. Poe ◽

Christopher Nunley ◽

John A. Morris

Keyword(s):

Perceived Risk ◽

Protective Actions ◽

Parasocial Relationship ◽

Hurricane Irma

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Assessing the Predictive Value of Parasocial Relationship Intensity in a Political Context

Communication Research ◽

10.1177/0093650218759446 ◽

2018 ◽

pp. 009365021875944 ◽

Cited By ~ 2

Author(s):

Jonathan Cohen ◽

R. Lance Holbert

Keyword(s):

Predictive Value ◽

Political Context ◽

Parasocial Relationship

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Beyond Influencer Credibility: The Power of Content and Parasocial Relationship on Processing Social Media Influencer Destination Marketing Campaigns

Information and Communication Technologies in Tourism 2022 ◽

10.1007/978-3-030-94751-4_11 ◽

2022 ◽

pp. 110-122

Author(s):

Yi Xuan Ong ◽

Tao Sun ◽

Naoya Ito

Keyword(s):

Social Media ◽

Source Credibility ◽

Destination Image ◽

Destination Marketing ◽

Elaboration Likelihood ◽

Argument Quality ◽

Parasocial Relationship ◽

Likelihood Model ◽

Shed Light

AbstractThe power of social media influencers (SMIs) as effective endorsers for destinations and tourism products have been widely acknowledged. Despite being characterised as content generators by prior research, little has been done to examine how consumers perceive content produced by SMI, a key component of destination marketing campaigns. Moreover, parasocial relationship between SMI and the follower has been proven to enhance the persuasive impact of SMIs. Hence, this study aims to shed light on how consumers would assess the SMI and the content the SMI produced, as well as the effect of parasocial relationship on processing SMI destination marketing campaigns. Findings (N = 501) have highlighted that argument quality of SMI content has a stronger direct impact on campaign attitude, destination image and travel intention, as compared to source credibility. With the application of the Elaboration Likelihood Model (ELM) as a framework, this study illuminates consumers’ interaction with the SMI destination marketing campaign and extends prior studies in understanding the importance of SMI content and parasocial relationship as a significant tool for future destination marketing.

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Living for Youtube: an analysis of the Prankvsprank channel

10.32920/ryerson.14645823.v1 ◽

2021 ◽

Author(s):

Jing Wang

Keyword(s):

Romantic Relationships ◽

Romantic Relationship ◽

Identity Work ◽

Major Research ◽

Daily Lives ◽

Self Disclosure ◽

Parasocial Relationship ◽

Algorithmic Model

This major research paper aims to analyze the deteriorative effects of YouTube’s demand for performative authenticity coupled with its algorithmic model of compensation. Through a case study of PrankvsPrank’s Jesse and Jeana, this paper will identify the various critical factors that contributed to both the couple’s onscreen success and offscreen romantic failure. More specifically, it will dissect the various ways in which the pressure to maintain and increase subscribers, ‘likes’ and account monetization revenue erodes the values ordinarily sacred within healthy, long-term, romantic relationships. Through engaging in regular acts of self-disclosure and performative authenticity onscreen, Jesse and Jeana were able to foster and leverage the illusion of a genuinely reciprocal (parasocial) relationship with their viewers. Over time, however, the constant and consistent demand for identity work extended beyond their onscreen performance and into every facet of their daily lives—eventually taking precedence over their romantic relationship.

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