The Existential Function of Parasocial Relationship Interaction

Denying Death ◽  
2016 ◽  
pp. 90-102 ◽  
Author(s):  
Shane M. Semmler
Keyword(s):  
Parasocial Relationship ◽  
Relationship Interaction

“The Leaver” and “The Left”

2021 ◽  
pp. 288-306
Author(s):  
Nathan John Rodriguez
Keyword(s):  
New Media ◽  
Head Coach ◽  
Sports Fans ◽  
Parasocial Relationships ◽  
Reader Responses ◽  
Parasocial Relationship ◽  
Group Member ◽  
Over Time ◽  
Ebb And Flow

The study of parasocial relationships has surged in recent years, as fans use new media to access even more information about various media personae. Most work involving sports fans has examined behavior at a particular time rather than over time. This article investigates how Kansas basketball fans reacted to the departure of former head coach Roy Williams over a period of nine years. Opinions were culled from reader responses to articles mentioning Williams on KUsports.com. Each comment was analyzed thematically and then coded by an expressed grief state using the Kubler-Ross (1969) model. The notion of parasocial divorce is introduced to describe the depth of parasocial relationships for highly motivated fans. The findings reveal an ebb and flow of affection and antipathy toward Williams over time. Results demonstrate how quickly fans may grow to loathe a former group member, but also how rapidly and under what conditions that parasocial relationship may be repaired.

Perceived Risk, Protective Actions and the Parasocial Relationship With the Local Weathercaster: A Case Study of Hurricane Irma

2020 ◽  
Vol 60 (1) ◽  
pp. 23-47 ◽  
Author(s):  
Kathleen Sherman-Morris ◽  
Philip S. Poe ◽  
Christopher Nunley ◽  
John A. Morris
Keyword(s):  
Perceived Risk ◽  
Protective Actions ◽  
Parasocial Relationship ◽  
Hurricane Irma

scholarly journals On the problem of technical measures in the system of measures to ensure information security

2020 ◽  
Vol 2020 (2) ◽  
pp. 36-42
Author(s):  
A. Metelkov
Keyword(s):  
Information Systems ◽  
Information Security ◽  
Set Theory ◽  
Information Technologies ◽  
Information Protection ◽  
Federal Law ◽  
Close Relationship ◽  
Technical Measures ◽  
Relationship Interaction

In theory and in practice, there is a problem of removing uncertainty in the implementation of technical measures due to the unclear right-hand regulation of classification of measures to ensure the security of data automatically processed in information systems. In the article, based on the application of set theory, it is proposed to remove this uncertainty by selecting groups of measures to ensure the security of information. Information protection in the Federal law "on information, information technologies and information protection" is the adoption of legal, organizational and technical measures. However, in practice, in the system of measures to ensure the information security of objects of protection, they are found not only in a "pure" form, but also in a close relationship, interaction with each other (organizational-legal, organizational-technical, technical-legal), and very often can not be implemented independently.

scholarly journals Beyond Influencer Credibility: The Power of Content and Parasocial Relationship on Processing Social Media Influencer Destination Marketing Campaigns

2022 ◽  
pp. 110-122
Author(s):  
Yi Xuan Ong ◽  
Tao Sun ◽  
Naoya Ito
Keyword(s):  
Social Media ◽  
Source Credibility ◽  
Destination Image ◽  
Destination Marketing ◽  
Elaboration Likelihood ◽  
Argument Quality ◽  
Parasocial Relationship ◽  
Likelihood Model ◽  
Shed Light

AbstractThe power of social media influencers (SMIs) as effective endorsers for destinations and tourism products have been widely acknowledged. Despite being characterised as content generators by prior research, little has been done to examine how consumers perceive content produced by SMI, a key component of destination marketing campaigns. Moreover, parasocial relationship between SMI and the follower has been proven to enhance the persuasive impact of SMIs. Hence, this study aims to shed light on how consumers would assess the SMI and the content the SMI produced, as well as the effect of parasocial relationship on processing SMI destination marketing campaigns. Findings (N = 501) have highlighted that argument quality of SMI content has a stronger direct impact on campaign attitude, destination image and travel intention, as compared to source credibility. With the application of the Elaboration Likelihood Model (ELM) as a framework, this study illuminates consumers’ interaction with the SMI destination marketing campaign and extends prior studies in understanding the importance of SMI content and parasocial relationship as a significant tool for future destination marketing.

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