Journal of Interactive Advertising
Latest Publications

TOTAL DOCUMENTS

290

(FIVE YEARS 60)

H-INDEX

51

(FIVE YEARS 4)

Published By Informa Uk (Taylor & Francis)

1525-2019

Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Signaling Consumer Impressions with CSR Support on Social Media: The Roles of Industry Stigma and Consumer Self-Disclosure

Journal of Interactive Advertising ◽

10.1080/15252019.2021.2000524 ◽

2021 ◽

pp. 1-13

Author(s):

Hyun Ju Jeong ◽

Mengtian Jiang

Keyword(s):

Social Media ◽

Self Disclosure

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Attention to Social Media Ads: The Role of Consumer Recommendations and Smartphones

Journal of Interactive Advertising ◽

10.1080/15252019.2021.1997675 ◽

2021 ◽

pp. 1-14

Author(s):

Ewa Maslowska ◽

Jakob Ohme ◽

Claire M. Segijn

Keyword(s):

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Advertising in the Metaverse: Research Agenda

Journal of Interactive Advertising ◽

10.1080/15252019.2021.2001273 ◽

2021 ◽

pp. 1-4

Author(s):

Jooyoung Kim

Keyword(s):

Research Agenda

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Veiled on Instagram? Representation of Veiled versus Nonveiled Women in Western and Egyptian Instagram Posts

Journal of Interactive Advertising ◽

10.1080/15252019.2021.2002742 ◽

2021 ◽

pp. 1-9

Author(s):

Ahmed Taher ◽

Doaa M. El-Banna ◽

Noha Alaa El Dine ◽

Naila Hamdy

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Why People Use TikTok (Douyin) and How Their Purchase Intentions Are Affected by Social Media Influencers in China: A Uses and Gratifications and Parasocial Relationship Perspective

Journal of Interactive Advertising ◽

10.1080/15252019.2021.1995544 ◽

2021 ◽

pp. 1-9

Author(s):

Yang Yang ◽

Louisa Ha

Keyword(s):

Social Media ◽

Uses And Gratifications ◽

Purchase Intentions ◽

Parasocial Relationship

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Commenting on Brand Posts during a Crisis: The Relationship between Context-Induced Moods and Brand Message Processing across Three Social Media Platforms

Journal of Interactive Advertising ◽

10.1080/15252019.2021.1994060 ◽

2021 ◽

pp. 1-13

Author(s):

Yang Feng ◽

Linwan Wu

Keyword(s):

Social Media ◽

Message Processing ◽

Social Media Platforms ◽

The Relationship

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Interacting with Social Media Ads: Effects of Carousel Advertising and Message Type on Health Outcomes

Journal of Interactive Advertising ◽

10.1080/15252019.2021.1977736 ◽

2021 ◽

pp. 1-14

Author(s):

Lewen Wei ◽

Guolan Yang ◽

Heather Shoenberger ◽

Fuyuan Shen

Keyword(s):

Social Media ◽

Health Outcomes ◽

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How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media

Journal of Interactive Advertising ◽

10.1080/15252019.2021.1978352 ◽

2021 ◽

pp. 1-18

Author(s):

Michelle R. Nelson ◽

Chang Dae Ham ◽

Eric Haley ◽

Un Chae Chung

Keyword(s):

Social Media ◽

Information Seeking ◽

Political Advertising ◽

Political Information ◽

Political Interest ◽

Persuasion Knowledge ◽

Gender Influence ◽

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The Effects of CSR Appeals and Message Sources on Consumer Responses to Branded Content on Instagram

Journal of Interactive Advertising ◽

10.1080/15252019.2021.1973930 ◽

2021 ◽

pp. 1-16

Author(s):

Yangzhi (Nicole) Jiang ◽

Hyojung Park

Keyword(s):

Consumer Responses

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Effects of Affect: How Mood and Arousal Influence Consumer Evaluation of Search Engine Result Page (SERP) Ad Snippets

Journal of Interactive Advertising ◽

10.1080/15252019.2021.1950081 ◽

2021 ◽

pp. 1-14

Author(s):

Taylor Jing Wen ◽

Jackson Carter ◽

Sela Sar ◽

George Anghelcev ◽

Chang-Dae Ham

Keyword(s):

Search Engine ◽

Consumer Evaluation ◽

Result Page ◽

Search Engine Result

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