Journal of Interactive Advertising
Latest Publications

TOTAL DOCUMENTS

290
(FIVE YEARS 21)

H-INDEX

51
(FIVE YEARS 0)

Published By Informa Uk (Taylor & Francis)

1525-2019
Latest Documents Most Cited Documents Contributed Authors Related Sources Related Keywords

Attention to Social Media Ads: The Role of Consumer Recommendations and Smartphones

2021 ◽  
pp. 1-14
Author(s):  
Ewa Maslowska ◽  
Jakob Ohme ◽  
Claire M. Segijn
Keyword(s):  
Social Media

scholarly journals Advertising in the Metaverse: Research Agenda

2021 ◽  
pp. 1-4
Author(s):  
Jooyoung Kim
Keyword(s):  
Research Agenda

scholarly journals Veiled on Instagram? Representation of Veiled versus Nonveiled Women in Western and Egyptian Instagram Posts

2021 ◽  
pp. 1-9
Author(s):  
Ahmed Taher ◽  
Doaa M. El-Banna ◽  
Noha Alaa El Dine ◽  
Naila Hamdy

scholarly journals Interacting with Social Media Ads: Effects of Carousel Advertising and Message Type on Health Outcomes

2021 ◽  
pp. 1-14
Author(s):  
Lewen Wei ◽  
Guolan Yang ◽  
Heather Shoenberger ◽  
Fuyuan Shen
Keyword(s):  
Social Media ◽  
Health Outcomes ◽  
Message Type

The Effects of CSR Appeals and Message Sources on Consumer Responses to Branded Content on Instagram

2021 ◽  
pp. 1-16
Author(s):  
Yangzhi (Nicole) Jiang ◽  
Hyojung Park
Keyword(s):  
Consumer Responses

Effects of Affect: How Mood and Arousal Influence Consumer Evaluation of Search Engine Result Page (SERP) Ad Snippets

2021 ◽  
pp. 1-14
Author(s):  
Taylor Jing Wen ◽  
Jackson Carter ◽  
Sela Sar ◽  
George Anghelcev ◽  
Chang-Dae Ham
Keyword(s):  
Search Engine ◽  
Consumer Evaluation ◽  
Result Page ◽  
Search Engine Result
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