Scale of Perceived Power Imbalance

Sarah Scott's eighteenth-century novel Millenium Hall canvasses the role of gift-giving in the dynamics heteronormative-domestic, economic, and spiritual relationships. The pharmakon of the gift plays a central role in Scott's understanding of philanthropy, and the construction of her female-inhabited, female-run utopia. This article's principle occupation is to show that all instances of gift-giving in Millenium Hall create power-imbalances between the superior giver and the inferior receiver; however, Sarah Scott's female utopia constructs the most preferable type of subservience.

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The Effects of Anthropomorphized Brand Positioning on Consumers’ Brand Evaluation: The Moderating Effect of Social Connection and Perceived Power

Journal of Consumer Studies ◽

10.35736/jcs.28.6.3 ◽

2017 ◽

Vol 28 (6) ◽

pp. 45-74 ◽

Cited By ~ 1

Author(s):

Sung Youl Jun ◽

Sora Kim ◽

Hye Kyung Park

Keyword(s):

Moderating Effect ◽

Social Connection ◽

Brand Positioning ◽

Brand Evaluation ◽

Perceived Power

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Materializing Ulysses

10.1093/oso/9780190840860.003.0007 ◽

2018 ◽

Author(s):

Chris Forster

Keyword(s):

Twentieth Century ◽

Film Adaptation ◽

The Novel ◽

Perceived Power

This chapter compares the reception of Joyce’s 1922 Ulysses with that of Joseph Strick’s 1967 film adaptation of the novel. Although Ulysses had been legally publishable in England for decades, Strick’s film still encountered censorship from the British Board of Film Censors. The chapter argues that Joyce’s novel, for all its obscenity and provocation, mitigated its threat by foregrounding its own printedness, allying its fate to the waning power of print as a bearer of obscenity. Strick’s film, by contrast, activated the perceived power of film. The contrast of the two versions of Ulysses, which are often identical in language, thus offers a valuable window on how obscenity changed across media through the twentieth century. In making this argument, the chapter surveys print strategies of censorship, including the asterisk, and how these strategies operated in a range of works.

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Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal

European Journal of Marketing ◽

10.1108/ejm-11-2011-0688 ◽

2014 ◽

Vol 48 (5/6) ◽

pp. 1070-1091 ◽

Cited By ~ 6

Author(s):

François Anthony Carrillat ◽

Alain d’Astous

Keyword(s):

Experimental Design ◽

Design Methodology ◽

Negative Impact ◽

Balance Of Power ◽

Brand Attitude ◽

Power Imbalance ◽

Content Type ◽

Probabilistic Sample ◽

A Company

Purpose – The purpose of this study is to contrast athlete endorsement vs athlete sponsorship from a power imbalance perspective when a scandal strikes the athlete. Design/methodology/approach – A first study was conducted with a probabilistic sample of 252 adult consumers where the type of brand–athlete relationship (endorsement or sponsorship) and the level of congruence between the two entities (low or high) were manipulated in a mixed experimental design. A second study with a probabilistic sample of 118 adult consumers was conducted to demonstrate that consumers perceive that the balance of power between the brand and the athlete is not the same in endorsement and sponsorship situations. Findings – The results of the first study showed that when an athlete is in the midst of a scandal, the negative impact on the associated brand is stronger in the case of an endorsement than in the case of a sponsorship. However, this occurs only when the brand–athlete relationship is congruent. The results of the second study showed that the athlete’s power relative to the brand is greater in an endorsement than in a sponsorship context. Research limitations/implications – The findings suggest that a company that worries about the possibility that the athlete with whom it wants to build a relationship be eventually associated with some negative event (e.g. a scandal) should consider sponsorship rather than endorsement as a strategy. Originality/value – This study is the first to compare the athlete endorsement and sponsorship strategies in general and the first to put forward the notion of power imbalance in brand–athlete partnerships, its impact on how the two entities are represented in consumers’ memory networks and the consequences on brand attitude when the athlete is associated with a negative event.

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Stoicism and Verbal Aggression in Serial Arguments: The Roles of Perceived Power, Perceived Resolvability, and Frequency of Arguments

Journal of Interpersonal Violence ◽

10.1177/0886260521994583 ◽

2021 ◽

pp. 088626052199458

Author(s):

Elle P. Johnson ◽

Jennifer A. Samp

Keyword(s):

Romantic Relationship ◽

Survey Design ◽

Romantic Partners ◽

Verbal Aggression ◽

Future Research ◽

Repetitive Nature ◽

Relational Partners ◽

The Relationship ◽

Significant Moderator ◽

Perceived Power

Impelled by a desire to control, suppress, and deny emotional response, stoic individuals may act out their pent-up emotions on relational partners by provoking conflict and/or engaging in partner-directed violent and aggressive behaviors. However, little is known regarding what factors can push stoics over the edge from remaining quiet or avoiding revealing frustrations to initiating aggressive behavior. This relationship between stoicism and aggression is important to consider in serial arguments, where the repetitive nature of a conflict may become increasingly difficult for stoics to manage internally. Here, we examined the influence of stoicism on verbal aggression in serial arguments between romantic partners. We additionally considered the effects of power, perceived resolvability, and argument frequency on the relationship between stoicism and verbal aggression. Using a survey design with a sample of 281 individuals involved in a romantic relationship, we observed that stoicism is positively associated with verbal aggression in serial arguments. While perceived power and resolvability did not moderate the relationship between stoicism and verbal aggression, argument frequency about a serial argument topic was a significant moderator. The results of this study imply that stoicism plays an important role in explaining aggressive tactics in conflict. A high argument frequency about a conflict topic may lead to a buildup of unexpressed emotions, particularly anger, in stoic individuals, resulting in an explosive release of violence and aggression toward a romantic partner. Unique results on the relationship between stoicism and power and directions for future research are discussed.

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