Brief Perceived Cultural Distance Scale--Military Version

2021 ◽  
Author(s):  
Mathew A. Tkachuck ◽  
Jeffrey M. Pavlacic ◽  
Mikaela J. Raley ◽  
Shannon E. McCaslin ◽  
Stefan E. Schulenberg
Keyword(s):  
Cultural Distance ◽  
Distance Scale ◽  
Perceived Cultural Distance

How congruent are managers’ perceptions of cultural distance with objective reality?

2014 ◽  
Vol 21 (4) ◽  
pp. 400-421 ◽  
Author(s):  
Goudarz Azar
Keyword(s):  
National Culture ◽  
Cultural Distance ◽  
International Markets ◽  
Factor Analyses ◽  
Objective Reality ◽  
Confirmatory Factor Analyses ◽  
Content Type ◽  
Explanatory Factors ◽  
Confirmatory Factor ◽  
Perceived Cultural Distance

Purpose – The purpose of this paper is to examine the extent to which managers’ perceptions of cultural distance – one of the most important explanatory factors in the field of international business – are congruent with objective reality. Design/methodology/approach – By subjecting a sample of 242 export ventures to correlation and confirmatory factor analyses, managers’ perceptions of the cultural distance (i.e. perceived cultural distance) between 29 international markets and Sweden (the home market) were compared, with “objective” cultural distance gauged using Hofstede's (1980) scores for dimensions of national culture. Findings – A statistically significant correlation was found between managers’ perceptions of cultural distance and “objective” cultural distance. Originality/value – Despite the importance of perceptual data in many theoretical and practical domains, few studies analyze the validity of such data. The present findings validate the congruence of perceptual data regarding cultural distance with “objective” cultural distance.

Cultural Distance Scale

2011 ◽  
Author(s):  
Somnath Saha ◽  
David S. Sanders ◽  
Philip Todd Korthuis ◽  
Jonathan A. Cohn ◽  
Victoria L. Sharp ◽  
...  
Keyword(s):  
Cultural Distance ◽  
Distance Scale

Perceived cultural distance in intercultural service encounters: does customer participation matter?

2018 ◽  
Vol 32 (5) ◽  
pp. 547-558 ◽  
Author(s):  
Tyson Ang ◽  
Ru-Shiun Liou ◽  
Shuqin Wei
Keyword(s):  
Weight Loss ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Service Providers ◽  
Cultural Distance ◽  
Customer Participation ◽  
Future Research ◽  
Service Encounters ◽  
Content Type ◽  
Perceived Cultural Distance

PurposeThis paper aims to investigate if perceived cultural distance (PCD) negatively affects service quality and customer satisfaction through customers’ social judgements of the service providers’ warmth and competence in intercultural service encounters (ICSE), and if this negative effect can be mitigated through customer participation (CP).Design/methodology/approachA 2 × 2 between-subjects experimental design with an online consumer panel was conducted using a series of intercultural service encounter scenarios (in the weight loss service context) to manipulate CP (high vs low) and pictures of service providers to induce PCD (high vs low).FindingsAs hypothesized, in the context of ICSE, PCD negatively impacts customers’ social judgements of the service providers’ warmth and competence, which in turn influence service quality and customer satisfaction. However, the negative impact of PCD is alleviated when the level of CP is high.Research limitations/implicationsUsing a single service context (weight loss services) may restrict the generalizability of findings. Future research may explore other service contexts.Practical implicationsTo improve customers’ experience, managers in service firms with multicultural customers may create more engagement opportunities by designing the service delivery process in ways in which more CP and involvement is allowed.Originality/valueThis research is among the first to highlight the importance of consumers’ social judgements about culturally dissimilar service providers, which at baseline come with disadvantages but that can be altered through marketing actions (e.g. enhanced CP).

scholarly journals Does Tourist–Host Social Contact Reduce Perceived Cultural Distance?

2017 ◽  
Vol 56 (8) ◽  
pp. 998-1010 ◽  
Author(s):  
Daisy X.F. Fan ◽  
Hanqin Qiu Zhang ◽  
Carson L. Jenkins ◽  
Pearl M.C. Lin
Keyword(s):  
Cultural Distance ◽  
Mainland China ◽  
Social Contact ◽  
Policy Formulation ◽  
Local Communities ◽  
Service Oriented ◽  
Research Gap ◽  
Perceived Cultural Distance ◽  
The Relationship

Tourist–host social contact significantly influences the perceptions of tourists and deserves more attention from scholars in the field of tourism research. However, studies on the relationship between these two constructs are limited. To address this research gap, the present study develops and validates instruments for measuring social contact and perceived cultural distance in the context of tourism, explores the effects of social contact on perceived cultural distance, and provides implications for tourism stakeholders, including governments, tourism operators, and local communities. A survey was conducted among Hong Kong tourists traveling to Mainland China. The study had two significant findings: (1) the quality of contact negatively influences tourists’ perceived cultural distance and (2) in terms of the quantity of contact, social-oriented contacts negatively influence perceived cultural distance, whereas service-oriented contacts positively affect perceived cultural distance. Implications were provided to contribute to theoretical and empirical realms, and to guide policy formulation.

scholarly journals Examining the role of attribution and intercultural competence in intercultural service encounters

2014 ◽  
Vol 28 (2) ◽  
pp. 159-170 ◽  
Author(s):  
Jackie Tam ◽  
Piyush Sharma ◽  
Namwoon Kim
Keyword(s):  
Customer Satisfaction ◽  
Intercultural Competence ◽  
Cultural Distance ◽  
Future Research ◽  
Service Encounters ◽  
Content Type ◽  
Culture Distance ◽  
Perceived Cultural Distance ◽  
The Relationship

Purpose – This study aims to develop a model based on attribution theory and intercultural literature to explain the underlying customer satisfaction process in intercultural service encounters. Design/methodology/approach – In-depth interviews were used to develop an understanding of customer experience and evaluations in intercultural service encounters. A quasi-experiment with 236 customers was used to empirically examine the relationships between perceived culture distance, cultural attribution, intercultural competence and customer satisfaction. Findings – Perceived culture distance is positively related to customer satisfaction, with cultural attribution mediating the relationship between perceived cultural distance and customer satisfaction, and partially mediating the moderating effect of intercultural competence on the relationship between perceived culture distance and customer satisfaction. Research limitations/implications – This study focuses on cultural attribution in intercultural service encounters. It is acknowledged that there are other attribution dimensions such as stability and controllability which may interact with perceived culture distance and influence subsequent customer satisfaction evaluation. Future research should consider these various dimensions and examine their mediating role in customer satisfaction. Practical implications – It is recommended that service firms educate their customers of diverse cultures about local norms and practices, and proactively manage their expectations throughout the service experience. Originality/value – Despite the growing importance of intercultural service encounters, the findings of the relationship between perceived cultural distance and customer satisfaction are mixed. This study contributes to the literature by advancing our theoretical knowledge and empirical evidence of the role of cultural attribution and intercultural competence in intercultural service encounters.

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