Driver response to variable message signs-based traffic information

2006 ◽  
Vol 153 (1) ◽  
pp. 2 ◽  
Author(s):  
S. Peeta ◽  
J. L. Ramos
Author(s):  
Youngbin Yim ◽  
Jean-Luc Ygnace

Système d'Information Routière Intelligible aux Usagers (SIRIUS) is the largest urban field operational test of the advanced traveler information and automated traffic management system in Europe. With variable-message signs, SIRIUS has been in operation in the Paris region for 3 years. A preliminary investigation of the effectiveness of the SIRIUS system in traffic management is presented. The extent to which drivers respond to real-time traffic information and the consequential changes in link flow under SIRIUS is also presented. Time-series traffic data were analyzed to measure changes in mean flow rates at a selected link. It was found that variable-message signs influence drivers to choose less congested routes when drivers are provided with real-time traffic information, and that a driver's decision to divert is closely associated with the information pertaining to the level of congestion. In the Paris region, drivers received information on the length of the queue at the time of this study. As congestion becomes heavier, drivers are more likely to respond to variable-message signs. According to the data analysis, a queue length of 3 km seems to be a threshold at which a significant number of drivers choose to use an alternative route.


Author(s):  
W. Bradley Fain

Intelligent Transportation Systems (ITS) can reduce traffic congestion by displaying congestion-related delay information on roadside variable message signs or in-vehicle displays. Message format and content may have a significant impact on the percentage of drivers who decide to make a route diversion. In this study, the effect of various traffic information message types on driver routing decisions was evaluated. Results suggest that messages including both an advisory and a descriptive component promote situation awareness and rapid decision making, both of which are critical for this application.


Author(s):  
Brien G. Benson

Attitudes regarding the content of messages on variable-message signs (VMSs) are explored. Seven focus groups and a survey of more than 500 motorists in the Washington, D.C., area were carried out. Key findings are as follows. Motorists are evenly divided between those who regularly rely on VMSs and those who do not. Demographic variables have little influence on motorist attitudes about VMSs, except for a few cases involving level of education. Respondents are well disposed to VMS messages that are simple, reliable, and useful. Thus, noting the exact location of accidents, time-tagging traffic information, and posting anti-rubbernecking messages received high levels of support. Proposals failing in any of these regards were met with less interest, including delay time estimates, safety messages, and posting of alternative routes.


Transport ◽  
2020 ◽  
Vol 35 (5) ◽  
pp. 533-547
Author(s):  
El Bachir Diop ◽  
Shengchuan Zhao ◽  
Shuo Song ◽  
Tran Van Duy

Recent studies adopted models of user acceptance of information technology to predict and explain drivers’ acceptance of traffic information. Among these frameworks, the most commonly used is the Technology Acceptance Model (TAM). However, TAM is too general and does not consider drivers’ response in specific traffic conditions or choice scenarios. This study combines an extended TAM with different choice scenarios displayed by Variable Message Signs (VMS) into a Hybrid Choice Model (HCM). Two models are proposed. The first model takes into account the causal relationships among latent variables based on the following hypotheses: Information Quality (IQ) has a positive effect on Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) which, in turn, have a positive effect on the Behavioural Intention (BI) to use traffic information. In the second model, the four latent variables PU, PEOU, IQ, and BI are directly added to the utility function without any causal relationships. 339 drivers with valid licence were interviewed via Stated Preference (SP) survey and the results show that TAM can explain travellers’ response to VMS if the causal relationships among latent variables are taken into account. In addition, all hypothesized relationships are strongly supported. Practical and academic implications are also discussed.


2014 ◽  
Vol 2014 ◽  
pp. 1-9 ◽  
Author(s):  
Xuedong Yan ◽  
Jiawei Wu

Variable message signs (VMSs), as one of the important ITS devices, provide real-time traffic information of road network to drivers in order to improve route choice and relieve the traffic congestion. In this study, the effectiveness of VMS on driving behavior was tested based on a driving simulation experiment. A road network with three levels of VMS location to route-diverging intersection and three types of VMS information format was designed in a high fidelity driving simulator platform. Fifty-two subjects who were classified by driver age, gender, and vocation successfully completed this experiment. The experimental results showed that driver characteristics, VMS location, and information format profoundly influence driving behaviors. Based on the research findings, it is suggested that VMS would be positioned between 150 m and 200 m upstream of the diverging point to balance the VMS effects on traffic safety and operation and the graphic information VMS format is better than the format with text massage only.


2000 ◽  
Vol 1725 (1) ◽  
pp. 102-108 ◽  
Author(s):  
Srinivas Peeta ◽  
Jorge L. Ramos ◽  
Raghubhushan Pasupathy

Variable message signs (VMS) are programmable traffic control devices that convey nonpersonalized real-time information on network traffic conditions to drivers encountering them. Especially useful under incidents, VMS aim to influence driver routing decisions to enhance network performance. This study investigates the effect of different message contents on driver response under VMS. Presumably, if the message content is a significant factor in driver response, the traffic controller can use it as a control variable to influence network traffic conditions positively without compromising the integrity of information. This issue is addressed through an on-site stated preference user survey. Logit models are developed for drivers’ diversion decisions. The analysis suggests that content in terms of the level of detail of relevant information significantly affects drivers’ willingness to divert. Other significant factors include socio-economic characteristics, network spatial knowledge, and confidence in the displayed information. Results also indicate differences in the response attitudes of semitrailer truck drivers compared to other travelers. They provide substantive insights for the design and operation of VMS-based information systems.


CICTP 2020 ◽  
2020 ◽  
Author(s):  
Xue Zhao ◽  
Wenjing Zhao ◽  
Zhuanglin Ma ◽  
Ying Xiong

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