scholarly journals MODELLING TRAVELLERS’ ROUTE SWITCHING BEHAVIOUR IN RESPONSE TO VARIABLE MESSAGE SIGNS USING THE TECHNOLOGY ACCEPTANCE MODEL

Transport ◽  
2020 ◽  
Vol 35 (5) ◽  
pp. 533-547
Author(s):  
El Bachir Diop ◽  
Shengchuan Zhao ◽  
Shuo Song ◽  
Tran Van Duy
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Latent Variables ◽  
Perceived Usefulness ◽  
Traffic Information ◽  
Causal Relationships ◽  
Variable Message Signs ◽  
Acceptance Model ◽  
Message Signs ◽  
Positive Effect

Recent studies adopted models of user acceptance of information technology to predict and explain drivers’ acceptance of traffic information. Among these frameworks, the most commonly used is the Technology Acceptance Model (TAM). However, TAM is too general and does not consider drivers’ response in specific traffic conditions or choice scenarios. This study combines an extended TAM with different choice scenarios displayed by Variable Message Signs (VMS) into a Hybrid Choice Model (HCM). Two models are proposed. The first model takes into account the causal relationships among latent variables based on the following hypotheses: Information Quality (IQ) has a positive effect on Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) which, in turn, have a positive effect on the Behavioural Intention (BI) to use traffic information. In the second model, the four latent variables PU, PEOU, IQ, and BI are directly added to the utility function without any causal relationships. 339 drivers with valid licence were interviewed via Stated Preference (SP) survey and the results show that TAM can explain travellers’ response to VMS if the causal relationships among latent variables are taken into account. In addition, all hypothesized relationships are strongly supported. Practical and academic implications are also discussed.

scholarly journals Analisis Persepsi Kegunaan, Kemudahan dan Kerumitan Terhadap Data Pemicu di Approweb Pada Kantor Pelayanan Pajak Pratama

2020 ◽  
Vol 1 (1) ◽  
pp. 56-69
Author(s):  
Recky Suhartanto Lawata ◽  
Fadliah Nasaruddin ◽  
Ratna Sari
Keyword(s):  
Regression Analysis ◽  
Data Collection ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Usefulness ◽  
Primary Data ◽  
The West ◽  
Negative Effect ◽  
Acceptance Model ◽  
Positive Effect

Penelitian bertujuan untuk menganalisis pengaruh persepsi kegunaan, kemudahan dan kerumitan Technology Acceptance Model (TAM) terhadap data pemicu di approweb, pada Kantor Pelayanan Pajak Pratama Makassar Barat. Penelitian ini menggunakan data primer melalui survei kepada 36 orang responden dari account representative di Kantor Pelayanan Pajak Pratama Makassar Barat. Teknik pengumpulan data melalui kuesioner data dianalisis dengan menggunakan aplikasi SPSS. Pengujian hipotesis menggunakan analisis regresi berganda. Hasil penelitian ini menunjukkan bahwa kebermanfaatan berpengaruh positif dan signifikan sedangkan kemudahan berpengaruh positif tidak signifikan dan kerumitan berpengaruh negatif signifikan terhadap data pemicu di aplikasi approweb. Hasil penelitian ini membuktikan teori TAM dari persepsi kebermanfaatan data pemicu di aplikasi approweb bermanfaat bagi account representative. The study aims to analyze the effect of perceived usefulness, ease and complexity of the Technology Acceptance Model (TAM) on trigger data in the Approweb, at the West Makassar Pratama Tax Office. This study uses primary data through a survey of 36 respondents from account representatives at the West Makassar Pratama Tax Office. Data collection techniques through data questionnaires were analyzed using the SPSS application. Hypothesis testing uses multiple regression analysis. The results of this study indicate that usefulness has a positive and significant effect while ease of positive effect is not significant and complexity has a significant negative effect on trigger data in approweb applications. The results of this study prove the TAM theory from the perceived usefulness of trigger data in the approweb application is beneficial for account representatives.

scholarly journals What Is the Current Development Status of Wearable Device in Industrial 4.0? Using Technology Acceptance Model to Explore the Willingness and Pattern of Usage of the Consumers

2020 ◽  
Vol 2020 ◽  
pp. 1-12
Author(s):  
Cheng Liu ◽  
Chin-Shyang Shyu ◽  
Tsung-Yu Chou ◽  
Chao-Chien Chen ◽  
Chien-Hung Wu
Keyword(s):  
Social Support ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Online Survey ◽  
Perceived Usefulness ◽  
Wearable Device ◽  
Background Information ◽  
Perceived Utility ◽  
Acceptance Model ◽  
Positive Effect

The object of the study is to use the technology acceptance model to explore the willingness and pattern of usage of the consumers. 205 valid questionnaires were collected by using the Google online survey platform. Using IBM SPSS and AMOS Statistics 20.0 software, first background information was analyzed, then CFA was used to analyze the relationship between variables, and SEM was used to verify the rationality of the measurement model. The result discovered that there is a positive effect on perceived usefulness by perceived utility of usage by the users. There is a positive effect on usage intention by perceived utility. There is a positive effect on perceived curiosity by perceived utility. There is a positive effect on usage intention by perceived usefulness, and there is a positive effect on usage willingness by social support for the wearable device users. However, there is no positive effect on usage willingness by perceived curiosity. Conclusion. If the industry can provide consumers with a good experience, it will help enhance consumer attitudes, increase consumer willingness, and continue to enhance consumer curiosity. Simply satisfying consumers' curiosity cannot increase consumer willingness, but social support will affect consumers' willingness to use.

scholarly journals Exploring the Influence of Price and Convenience on Perceived Usefulness of On-line Banking within the TAM Framework: A Cross National (Canada and Spain) Decision Model

2013 ◽  
Vol 1 (2) ◽  
pp. 342 ◽  
Author(s):  
Jean-Pierre Maxime Lévy Mangin ◽  
Mario Martínez Guerrero ◽  
Normand Bourgault ◽  
José Manuel Ortega Egea
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Latent Variables ◽  
Marketing Channels ◽  
Perceived Usefulness ◽  
Future Research ◽  
On Line ◽  
Key Drivers ◽  
Acceptance Model ◽  
Cross National

<p><em>Nowadays, the Internet is a powerful mean to complement the traditional marketing channels used by banks. Based on the Technology Acceptance Model, this paper explores the importance of two external latent variables—‘Price’ and ‘Convenience’ —as antecedents of ‘Perceived Usefulness’ and consumer acceptance of on-line banking in a Canadian and Spanish environment; the results highlight the predictive power and accuracy of the model cross-nationally. In fact, the findings were quite similar in the Canadian and Spanish samples, and stress that ‘Perceived Usefulness’ and ‘Attitude’ are the key drivers of the consumers’ on-line banking acceptance. Conclusions and recommendations for future research are also provided.</em></p>

scholarly journals Research on the use intention of potential designers of unmanned cars based on technology acceptance model

PLoS ONE ◽  
2021 ◽  
Vol 16 (8) ◽  
pp. e0256570
Author(s):  
Tianyang Huang
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Perceived Trust ◽  
Perceived Enjoyment ◽  
Acceptance Model ◽  
Positive Effect

The success of unmanned car, an emerging tool of transportation with so many advantages, depends to a large extent on its user acceptability. Potential designers are both the decision makers of driverless car design and the users of driverless cars. This study aims to explore the influencing factors of the potential designers’ intention to use unmanned cars. Based on the theory of Technology Acceptance Model (TAM), this study further expanded the TAM by incorporating perceived trust, perceived enjoyment and self-efficacy, so as to explain and predict potential designers’ intention to use unmanned cars. The questionnaire is determined through theoretical literature, pre-tests, etc., and the Structural Equation Model is used to analyze the data of 202 valid survey samples to investigate the influencing factors of the willingness to use unmanned vehicles. The results show that potential designers’ intention to use unmanned cars is positively affected by perceived trust, perceived enjoyment, perceived usefulness and perceived ease of use, and perceived trust has a positive effect on perceived ease of use, self-efficacy and perceived ease of use also have a positive effect on perceived usefulness. The findings of this study can provide designers and developers of unmanned cars, policy makers and implementers with guidance in the follow-up design, policy formulation and advertising of unmanned cars.

scholarly journals Perceived convenience in an extended technology acceptance model: Mobile technology and English learning for college students

2012 ◽  
Vol 28 (5) ◽  
Author(s):  
Chi-Cheng Chang ◽  
Chi-Fang Yan ◽  
Ju-Shih Tseng
Keyword(s):  
College Students ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Mobile Learning ◽  
Mobile Technology ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Positive Effect

<span>Since convenience is one of the features for mobile learning, does it affect attitude and intention of using mobile technology? The technology acceptance model (TAM), proposed by David (1989), was extended with perceived convenience in the present study. With regard to English language mobile learning, the variables in the extended TAM and its explanatory power were analysed and antecedent factors that affected acceptance of English mobile learning were also examined. Participants were 158 college students from the middle part of Taiwan. After conducting English mobile learning with a PDA, data was collected by questionnaires. The results revealed that: a) perceived convenience, perceived ease of use and perceived usefulness were antecedent factors that affected acceptance of English mobile learning; b) perceived convenience, perceived ease of use and perceived usefulness had a significantly positive effect on attitude toward using; and c) perceived usefulness and attitude toward using had a significantly positive effect on continuance of intention to use. Overall, the extended TAM in the present study was effective at predicting and explaining the acceptance of English mobile learning. In the past, there were few mobile learning related studies examining the relationships between perceived convenience and other variables in the TAM. Therefore, the findings in the present study provide a reference for the future TAM and mobile learning related studies.</span>

scholarly journals Acceptance of and satisfaction with online educational classes through the technology acceptance model (TAM): the COVID-19 situation in Korea

2021 ◽  
Author(s):  
Jee-Hoon Han ◽  
Hye Ji Sa
Keyword(s):  
Online Education ◽  
University Students ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Online Classes ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Positive Effect

AbstractThis study examines the current state of acceptance of online classes using the technology acceptance model. The background of the study is the turning point in Korean education in response to the COVID-19 pandemic and speculation about changes in the post-COVID educational environment. To measure the acceptance rate of online classes, a survey was conducted on a total of 313 university students taking online classes. The data were analyzed using structural equation modeling. The results of the study are as follows: First, the perceived ease of use of online classes showed a positive effect on perceived usefulness. Second, both the perceived ease of use and usefulness of online classes showed a positive effect on educational satisfaction. Third, both the perceived usefulness and satisfaction showed a positive effect on the acceptance intention of online education. However, the perceived ease of use did not have a positive effect on acceptance intention. These results suggest that satisfaction with online education can be further improved by developing online classes that are easy to use, focusing on the features that are frequently used by university students. In addition, universities should continuously provide training and advice to increase students’ perceived usefulness of online classes.

Using Technology Acceptance Model to Study Customers’ Perception Towards Green Banking

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 402-409
Author(s):  
Deepak Shrivastava ◽  
Apurva Shrivastava ◽  
Gyan Prakash
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Risk ◽  
New Technology ◽  
Banking System ◽  
Point Of View ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model

Tech-friendliness in this new era is an important quotient considered and the persons’ acceptance towards the technology frequency matters a lot. But still the frequency varies from person to person, this brought in the concept of Technology Acceptance Model given by Fred Davis in 1989. The theory of TAM is based on two theories that are Theory of Reasoned Action and Theory of Planned Behavior, TAM is extended version of these two. Green Banking is a new technology introduced by the banks that focuses on the growth of Sustainable development and Banking system too. Thus, banks ask their customers to use it or practice it in their daily life transactions. But every customer has their own point of view on the usage of Green banking. Thus, the research aims to understand the customers’ perception towards the Green Banking for this TAM is used. The research states that Perceived risk is the primary factor that is followed by perceived usefulness and perceived ease of use that impacts the decision to use green banking. Thus, the behavioral intention results in actual use of green banking usage for which people are trying to accept the new technology. So, the banks have earned points for creating awareness among their customers but still they have to work hard and clarify their customers’ problems and vanish that hitch that is stopping them to use green banking easily.

FACTORS AFFECTING THE ADOPTION OF ELECTRONIC MONEY USING TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR

2019 ◽  
Vol 24 (1) ◽  
pp. 100-113
Author(s):  
Filona ◽  
Misdiyono
Keyword(s):  
Theory Of Planned Behavior ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
Electronic Money ◽  
Factors Affecting ◽  
Acceptance Model

With the rapid growth of information technology, electronic money has played an important and central role in the e-payment. Development of electronic money is able to create a trend less-cash society, which is a society’s behavior using non- cash transactions by utilizing the simplicity offered through electronic transactions. The purpose of this research is to determine the factors affecting the intention to use electronic money. We designed a questionnaire and used it to survey a simple random sampling of people who use of e-money in DKI Jakarta. The actual samples used for the study are 125 respondents. We analyzed the data using Structured Equation Modeling to evaluate the strength of the hypothesized effects. The result of the analysis showed that perceived ease of use has no significant effect on attitudes towards the use of e-money. Perceived ease of use has a significant effect on the perceived usefulness of e-money. Perceived usefulness has no significant effect on the intention to use e-money. Perceived usefulness has a significant effect on attitudes towards the use of e-money. Attitude has a significant effect on the intention to use e-money. Subjective norm has a significant effect on the intention to use e-money. Perceived behavioral control has no significant effect on the intention to use e-money. Keywords: electronic money, technology acceptance model, the theory of planned behavior.

scholarly journals Developing a Healthcare Technology Acceptance Model (H-TAM) for Older Adults with Hypertension

2021 ◽  
pp. 1-21
Author(s):  
Maurita T. Harris ◽  
Wendy A. Rogers
Keyword(s):  
Older Adults ◽  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Perceived Usefulness ◽  
Relative Advantage ◽  
Self Management ◽  
Healthcare Technology ◽  
Perceived Need ◽  
Healthcare Technologies ◽  
Acceptance Model

Abstract Older adults with a chronic health condition (e.g. hypertension) use various self-management methods. Healthcare technologies have the potential to support health self-management. However, it is necessary to understand the acceptance of these technologies as a precursor to older adults’ adoption and integration into their health plan. Our focus was on the factors older adults with hypertension initially consider when introduced to three new healthcare technologies that might support their health self-management. We compared their considerations for a blood pressure monitor, an electronic pillbox and a multifunction robot to simulate incrementally more complex technologies. Twenty-three participants (aged 65–84) completed four questionnaires and a semi-structured interview. The interview transcripts were analysed using a thematic analysis approach. We identified the factors that were frequently mentioned among the participants for each of the three healthcare technologies. The factors that older adults initially considered were familiarity, perceived benefits, perceived ease of use, perceived need for oneself, relative advantage, complexity and perceived need for others. Upon further reflection, participants considered advice acceptance, compatibility, convenience, facilitating conditions, perceived usefulness, privacy, subjective norm, and trust. We integrated the factors that older adults considered into the Healthcare Technology Acceptance Model (H-TAM), which elucidates the complexity of healthcare technology acceptance and provides guidance for future explorations.

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