Redirecting the agenda

2017 ◽  
Vol 1 (1) ◽  
pp. 63-101 ◽  
Author(s):  
Gabriel Weimann ◽  
Hans-Bernd Brosius

Abstract Since its initial introduction, the paradigm of agenda-setting has become more refined and complex. In addition to the introduction of intervening factors the agenda-setting paradigm is now challenged by a rapidly changing media environment. This paper reviews the impact of online media technologies and digital platforms on the basic assumptions of the theory. The review sets out to reassess the conceptualization of the agenda-setting theorem by highlighting the development of new processes, attributes and features applicable to the online media. Our review, based on the findings of numerous studies on new media and agenda-setting, suggests several modifications of the basic theory.

2017 ◽  
Vol 0 (28) ◽  
pp. 35-58 ◽  
Author(s):  
Natalia Aruguete ◽  

2020 ◽  
Vol 13 (3) ◽  
pp. 267-279
Author(s):  
Ahmet Atay

Because of rapid developments in new media technologies and digital platforms, we live in a media-driven and highly digitalized society. Most of our everyday experiences are either highly mediated or digitalized. Hence, we live in a complex and multidimensional cyberculture. In order to understand and make sense of our experiences and identities within this culture, as scholars, we require fresh, new methods; hence, I propose cyber or digital autoethnography. In this essay, I define cyber or digital autoethnography and making a case for their importance. I will also outline cyber or digital autoethnography’s potentiality.


2020 ◽  
Vol 46 (1) ◽  
pp. 443-465
Author(s):  
Neal Caren ◽  
Kenneth T. Andrews ◽  
Todd Lu

Media are central to the dynamics of protest and social movements. Contemporary social movements face a shifting environment composed of new media technologies and platforms that enable new identities, organizational forms, and practices. We review recent research focusing on the ways in which movements shape and are shaped by the media environment and the ways in which changes in the media environment have reshaped participation, mobilization, and impacts of activism. We conclude with the following recommendations for scholarship in this burgeoning area: move toward a broader conception of media in movements; expand engagement with scholarship in neighboring disciplines that study politics, media, and communication; develop new methodological and analytical skills for emerging forms of media; and investigate the ways in which media are enhancing, altering, or undermining the ability of movements to mobilize support, shape broader identities and attitudes, and secure new advantages from targets and authorities.


Info ◽  
2014 ◽  
Vol 16 (2) ◽  
pp. 67-79 ◽  
Author(s):  
Seong Eun Cho ◽  
Dong-Hee Shin

Purpose – This study aims to examine the impact of news frames associated with traditional media and with Twitter discourse on social issues. Design/methodology/approach – Using semantic network analysis, it identifies the role of new alternative channels as well as discussing ways of understanding and consuming news content in the changing media environment. Additionally, it focuses on the dominant Twitter communicators who rank high in betweenness centrality. Findings – The results confirmed that traditional news media tend to superficially describe main events and media strikes without comment. They tended to consciously or unconsciously favor media corporations by engendering anxiety and conflict or by restraining reports on the rationales of the strike. Twitter discourse, on the contrary, positively represents the striker's arguments and frequently reveals support of the strike. Research limitations/implications – The data set of this study was specialized, not generalized. However, the findings extend literature relating to the role of journalism and alternative channel. For example, this study indicated that the change of media environment has reinforced partiality of news, including both traditional and alternative channels. Practical implications – The findings imply that the advent of new media does not purely represent a laymen's voice and rather tends to strengthen the partiality of media, including both traditional and new media, beyond selective exposure on content of the receiver. Originality/value – By clarifying the influence of alternative channels, this study suggests the counterpart of traditional journalism in the near future.


2007 ◽  
Vol 125 (1) ◽  
pp. 57-70
Author(s):  
Melissa Gregg

As the use of wireless communication technologies begins to settle into particular patterns, this essay considers the impact of such devices on workplace culture — particularly that of the professional middle class engaged in information work. While the study of workplace culture is usually the domain of sociology, management theory or organisational behaviour, media and cultural studies methods such as semiotic and discourse analysis, media consumption and theories of everyday life have a useful role to play in understanding how technology is marketed and subsequently used in and outside work contexts. As a starting point for this kind of approach, the paper combines an account of recent wireless advertising in Australia with research that is developing in ‘production-side cultural studies’ (Liu, 2004; Du Gay, 1997). In recognising the significance of new media technologies in contemporary labour practice and politics, it aims to move discussions beyond the notion of ‘work-life balance’ as a research endpoint to allow more variegated notions of freedom and flexibility for the workplaces of the present and near future.


2018 ◽  
Vol 13 (1) ◽  
pp. 94-120 ◽  
Author(s):  
Alexander Medcalf

AbstractWith the advent of new media technologies and approaches in the twentieth century, public health officials became convinced that health needed mass media support. The World Health Organization believed that educating people, as well as informing them about the health situation around the world, could assist in the enduring fight against disease. Yet in an increasingly competitive media landscape, the agency recognized the need to persuade people and hold their attention through attractive presentation. Public information, the name given to the multiple strategies used to communicate with the public, was rarely straightforward and required the agency not only to monitor the impact of its own efforts but also to identify opportunities to further enhance its reputation, especially when this was in danger of damage or misappropriation. The WHO’s understanding of public information provides insights into the development of international information, communication, and education networks and practices after 1945, as well as the increasingly central position of these processes in generating support for and evincing the value of international organizations.


2018 ◽  
Vol 3 (1) ◽  
pp. 3-17
Author(s):  
Xin Xin

The phenomenon of the “popularization” of journalism has become widespread in the process of media marketization, globalization and digitalization. This phenomenon has been studied mostly in the Anglo-American context. This article instead draws attention to China, where the tendency toward popularizing (party) journalism is also occurring but taking a rather different form. It focuses on the case of Xinhua News Agency—the pioneer as well as the most representative case of traditional party journalism in the country. The article considers to what extent Xinhua’s online media content concerning the ruling party since 1949—the Communist Party of China—has been popularized both in terms of content and style. The changes to online media content made by Xinhua are indicative of the extent to which it is possible to combine the status of a state-owned central news organization with a new journalistic orientation that seeks to make the messages from and about the party more appealing to technology-savvy and entertainment-driven audiences in the new media environment in mainland China.


2021 ◽  
Author(s):  
Ashley Tencer

This essay examines the ways in which technology defines and divides generations and considers how swipe-­technology (touch-­screen technologies) shape emerging learning styles. Specifically, it focuses on the research currently being investigated on how forms of digital literacy represent a radical shift, away from traditional forms of literacy (Prensky, 2001a, b; Frand, 2000; Prensky, 2001b; Tapscott, 1997; Franco, 2013; Plowman & McPake, 2013; Infante, 2014; Passey, 2014) and evaluates various claims made about the social consequences of such change. This paper emphasizes the impact that swipe-­technology has on young children during early stages of their development and seeks to answer the following question: what are the consequences of digital language becoming the Born Digital’s (Franco, 2013) primary form of expression? The paper draws on some traditional theories such as those of Mannheim (Kecskemeti, 1952) and Vygotsky (1929, 1962, 1978) to provide a broader contextualization. In so doing, it hopes to contribute to the dialogue about how educational institutions should be redesigned to accommodate new media technologies.


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