Balancing price and green quality in presence of consumer environmental awareness: a green supply chain coordination approach

2020 ◽  
pp. 1-19 ◽  
Author(s):  
Jafar Heydari ◽  
Kannan Govindan ◽  
Zahra Basiri
Keyword(s):  
Supply Chain ◽  
Supply Chain Coordination ◽  
Environmental Awareness ◽  
Green Supply Chain

scholarly journals Study on Green Supply Chain Cooperation and Carbon Tax Policy considering Consumer’s Behavior

2020 ◽  
Vol 2020 ◽  
pp. 1-17
Author(s):  
Jian Liu ◽  
Chao Hu
Keyword(s):  
Supply Chain ◽  
Tax Policy ◽  
Carbon Tax ◽  
Supply Chain Coordination ◽  
Environmental Awareness ◽  
Green Supply Chain ◽  
Tax Revenue ◽  
Theoretic Model ◽  
Tax Rate ◽  
The Impact

Carbon tax policy has been shown to be an effective incentive for the reduction of carbon emissions, and it also profoundly influences supply chain cooperation. This paper explores the interaction between carbon taxes and green supply chain cooperation. Specifically, we analyze the impact of a carbon tax on green supply chain coordination and further optimize the carbon tax to achieve a win-win situation for both the supply chain and the environment. Because consumer’s behavior has a significant impact on green product demand, we consider the problems above under two types of consumer’s behavior characteristics: consumer’s environmental awareness and consumer’s reference behavior. A game-theoretic model is employed to describe a green supply chain consisting of a manufacturer and a retailer, combining important factors such as the carbon tax rate, green investment coefficient, and degree of reference effect. Then, we obtain the optimal carbon tax rate by balancing the total tax revenue and product greenness. A revenue-sharing contract is introduced to achieve green supply chain coordination, and the impact of the carbon tax on coordination is analyzed. The results show the following. (1) The carbon tax rate and the difference between the power of the manufacturer and retailer are the main factors determining green supply chain coordination. (2) Maximum greenness can be achieved when development costs are higher, while the maximum tax revenue is obtained when the development cost is lower, but with the loss of greenness. (3) If the power of the manufacturer is low, coordination can be achieved under the optimal carbon tax. If the power of the manufacturer is at a medium level, coordination can be achieved by increasing the carbon tax; as a result, increased greenness will be realized, but with the loss of tax revenue. However, when the power of the manufacturer is strong, coordination cannot be achieved. (4) Price reference behavior can promote supply chain coordination, but consumer’s environmental awareness cannot.

scholarly journals The Green Product’s Pricing Strategy in a Dual Channel considering Manufacturer’s Risk Attitude

Complexity ◽  
2021 ◽  
Vol 2021 ◽  
pp. 1-12
Author(s):  
Junjie Ma ◽  
Wenchao Yu ◽  
Shuxia Li ◽  
Linghong Zhang ◽  
Shaobin Zang
Keyword(s):  
Decision Making ◽  
Supply Chain ◽  
Negative Impact ◽  
Environmental Awareness ◽  
Risk Attitude ◽  
Pricing Strategy ◽  
Green Supply Chain ◽  
Demand Forecast ◽  
Numerical Examples ◽  
Dual Channel

This paper develops a two-echelon green supply chain that consists of one green manufacturer and one retailer. The green manufacturer has both online direct and offline retail channels. Considering manufacturer’s risk attitude and product’s green level, the paper constructs centralized and decentralized game models when the online channel’s demand is uncertain. Furthermore, this paper analyzes the impacts of a set of factors, including consumer environmental awareness (CEA), product green level, and risk attitude on decision-making in the supply chain. Finally, we present numerical examples. The main findings are as follows: the manufacturer and the retailer will benefit from the improvement of CEA; hence, they could invest more to obtain more profits by improving CEA; manufacturer’s risk attitude has a negative impact on the pricing and profits of the supply chain; as such, the members of the supply chain should improve the accuracy of their demand forecast, so as to minimize risks and losses resulting from uncertainty in demand.

scholarly journals Inter-basin water transfer green supply chain coordination with partial backlogging under random precipitation

2020 ◽  
Author(s):  
Zhisong Chen ◽  
Huimin Wang
Keyword(s):  
Supply Chain ◽  
Supply Chain Coordination ◽  
Water Transfer ◽  
Policy Implications ◽  
Decision Models ◽  
Operational Performance ◽  
Sensitivity Analyses ◽  
Green Supply Chain ◽  
Partial Backlogging ◽  
Basin Water

Abstract Water demand backlogging and delivery loss have important impacts on the operational decisions and efficiency of the inter-basin water transfer (IBWT) green supply chain. This paper formulates, analyzes, and compares three IBWT green supply chain coordination decision models considering water delivery loss with lost sales, fully backlogging and partial backlogging under random precipitation, conducts the corresponding numerical and sensitivity analyses, and summarizes the corresponding managerial insights and policy implications. The research results show that: first, a two-part tariff contract can effectively coordinate the IBWT green supply chain and improve operational performance; second, the fully/partial backlogging strategy can effectively improve the operational performance of the IBWT green supply chain; third, fully backlogging is the first-best strategy and partial backlogging is the second-best strategy for the IBWT green supply chain.

scholarly journals Supply Chain Coordination with Carbon Trading Price and Consumers’ Environmental Awareness Dependent Demand

2018 ◽  
Vol 2018 ◽  
pp. 1-11 ◽  
Author(s):  
Qinghua Pang ◽  
Mingzhen Li ◽  
Tiantian Yang ◽  
Yi Shen
Keyword(s):  
Supply Chain ◽  
Carbon Emissions ◽  
Supply Chain Coordination ◽  
Environmental Awareness ◽  
Emissions Reduction ◽  
Carbon Trading ◽  
Market Demand ◽  
Order Quantity ◽  
Price Increases ◽  
Carbon Emissions Reduction

Carbon emissions reduction in supply chain is an effective method to reduce the greenhouse effect. The paper investigates the impacts of carbon trading price and consumers’ environmental awareness on carbon emissions in supply chain under the cap-and-trade system. Firstly, it analyzes the centralized decision structure and obtains the requirements to coordinate carbon emissions reduction and order quantity in supply chain. Secondly, it proposes the supply chain coordination mechanism with revenue-sharing contract based on quantity discount policy, and the requirements that the contract parameters need to satisfy are also given. Thirdly, assuming the market demand is affected by consumer’s environmental awareness in addition form, the paper proposes the methods to determine the optimal order quantity and the optimal level of carbon emissions through model optimization. Finally, it investigates the impacts of carbon trading price on carbon emissions in supply chain. The results show that clean manufacturer’s optimal per-unit carbon emissions increase as the carbon trading price increases, while nongreen manufacturer’s optimal per-unit carbon emissions decrease as the carbon trading price increases. For the middle emissions manufacturer, the optimal per-unit carbon emissions depend on the relationship between the carbon trading price and the carbon reduction coefficient.

scholarly journals Reverse logistics pricing strategy for a green supply chain: A view of customers' environmental awareness

2019 ◽  
Vol 217 ◽  
pp. 197-210 ◽  
Author(s):  
Daqiang Chen ◽  
Joshua Ignatius ◽  
Danzhi Sun ◽  
Shalei Zhan ◽  
Chenyu Zhou ◽  
...  
Keyword(s):  
Supply Chain ◽  
Reverse Logistics ◽  
Environmental Awareness ◽  
Pricing Strategy ◽  
Green Supply Chain

scholarly journals Overview of the integrated efficiency of management of the green supply chain in battery industrial companies. A study of an electric motorcycle battery company in China

2021 ◽  
Author(s):  
Abdulsattar Abdullah Hamad
Keyword(s):  
Supply Chain ◽  
Supply Chain Coordination ◽  
Manufacturing Firms ◽  
Green Supply Chain ◽  
Collaborative Management ◽  
System Efficiency ◽  
Industrial Companies ◽  
Electric Bicycle ◽  
Green System ◽  
Residual Heat

Abstract The introduction of green supply chain coordination management is an important strategy for battery manufacturing firms that can effectively grow the Green Industrialization Movement and encourage resource recycling. First, this paper builds a collaborative management model to analyze the efficiency of the battery manufacturing business from the internal and external supply chain, based on the supply chain principle, in order to enhance the performance of the green supply chain well. After that, this paper makes an empirical study of the productive and green system efficiency of the green supply chain of companies. Since TIANNENG is the largest electric bicycle company in China, we take it as an example here. The results show that the overall green output of Chinese industrial companies in the field of electric bicycle batteries is strong, but with obvious fluctuations. The internal green output is reasonably constant, and change requires new power; the external green performance fluctuates heavily. The findings also show that industrial battery companies can increase the level of collection and recycling of waste, improve the efficiency of recovery and reuse of residual heat, and improve the organization of the green supply chain.

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