Can National Product-Media Indices Be Used to Improve Media Selection Efficiency in Local Market Areas?
1987 ◽
Vol 16
(4)
◽
pp. 34-42
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2000 ◽
Vol 32
(2)
◽
pp. 323-344
◽
1988 ◽
Vol 3
(3)
◽
pp. 66-69
◽
Keyword(s):
Keyword(s):
Keyword(s):
1999 ◽
Vol 10
(4)
◽
pp. 4-15
◽
Keyword(s):