Using Kano's Model and Green Marketing Viewpoint to Investigate the Customer Demand of Organic Specialty Store in Taiwan

2014 ◽  
Vol 35 (1) ◽  
pp. 25-45
Author(s):  
Wen-Goang Yang ◽  
Yung-Fu Huang ◽  
Cheng-Hsiung Kuo ◽  
Jui-Hsun Lin
Keyword(s):  
Green Marketing ◽  
Customer Demand ◽  
Specialty Store ◽  
Kano’S Model

Green Marketing: An Insight

2012 ◽  
Vol 2 (4) ◽  
pp. 38-40
Author(s):  
Sathyapriya. J Sathyapriya. J ◽  
◽  
G. Karpagavalli G. Karpagavalli ◽  
Dr. A. Ravi Dr. A. Ravi ◽  
R. Vandhana R. Vandhana
Keyword(s):  
Green Marketing

Emerging Trend of Green Marketing

2012 ◽  
Vol 3 (3) ◽  
pp. 104-106
Author(s):  
Shilpa Rao. C Shilpa Rao. C ◽  
◽  
Renuka Rosalin . S
Keyword(s):  
Green Marketing

Visual Merchandising and Customers’ Impulse Buying Behavior: A Case of a Fashion Specialty Store

2020 ◽  
Vol 4 (1) ◽  
pp. 1
Author(s):  
Hadijah Iberahim ◽  
Nur Amira Zureena Zulkurnain ◽  
Raja Najwa Syamim Raja Ainal Shah ◽  
Siti Quraisyiah Rosli
Keyword(s):  
Adverse Effect ◽  
Statistical Data ◽  
Impulse Buying ◽  
Kuala Lumpur ◽  
Statistical Data Analysis ◽  
Buying Behavior ◽  
Specialty Store ◽  
Research Outcome ◽  
Five Elements ◽  
Visual Merchandising

Visual merchandising is an extremely important element as the first visual cue that affects buying behavior of customers. This study aims to identify determinants of visual merchandising that influence customers’ impulse buying behavior. This study focuses on five elements of visual merchandising which are window display, mannequin display, floor merchandising, promotional signage and lighting. Investigation was conducted at a popular fashion specialty store in Kuala Lumpur, Malaysia. A total of 150 customers' feedback was collected. Results of statistical data analysis show that three out of five visual merchandising elements are important in influencing the customers’ impulse buying behavior. Window display, mannequin display and promotional signage are positively related and identified as determinants of effective visual merchandising for impulse buying decision at the women fashion specialty store. The research outcome extends understanding on the adverse effect of visual merchandising on customers’ behavior.

PROFITABILITY ANALYSIS OF NORMAL SEASON AND OFF-SEASON MUSKMELON CULTIVATION IN DISTRICT SIALKOT, PAKISTAN

1970 ◽  
pp. 24
Author(s):  
MUHAMMAD TAHIR LATIF, FALAK SHER, MUZZAMMIL HUSSAIN
Keyword(s):  
Sampling Method ◽  
Field Survey ◽  
Market Price ◽  
Primary Data ◽  
Customer Demand ◽  
Net Return ◽  
Profitability Analysis ◽  
Economic Parameters ◽  
Convenience Sampling ◽  
Gross Income

A field survey was conducted during 2016 to estimate the profitability of normal season and off-season muskmelon cultivation in district Sialkot, Pakistan. The primary data was collected from forty farmers with convenience sampling method. Economic parameters like net return and BCR were employed. Off-season muskmelon cultivation was found economically feasible due to additions of yield (17%), gross income (122%), profit (161%) and market price (90%) in comparison to normal season crop. Therefore, it is recommended to cultivate the off-season muskmelon (BCR 3.26) to obtain more profit and fulfill the customer demand in less supply period instead of normal season cultivation (BCR 2.44).

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