Public relations, democracy and corporate social investment: a South African perspective

1993 ◽  
Vol 14 (2) ◽  
pp. 107-126 ◽  
Author(s):  
Gary M. Mersham
2015 ◽  
Vol 11 (3) ◽  
pp. 130-135
Author(s):  
Paul-Francois Muzindutsi ◽  
Tshediso Joseph Sekhampu

One of the goals of corporate social investment (CSI) is to ensure that a company becomes a responsible entity which acts as a conscientious citizen within a society. CSI plays an important role in enhancing how a company is perceived within the community it operates in. This paper used a combination of qualitative and quantitative research designs to investigate the effect of a specific CSI initiative on a company’s image within a low income community in South Africa. Semi-structured interviews and survey questionnaire were used to collect data from community members in the township of Bophelong, South Africa. Results show that, if adequately managed, CSI initiatives tend to enhance company’s image as well as its relations with the community it operates in. However, if not adequately managed CSI can created unreachable expectations that can negatively affect a company’s image. Thus, companies better manage their CSI initiatives have an increased opportunity to enhance their reputation within the community they operate in.


2019 ◽  
Vol 9 (4) ◽  
pp. 1-23
Author(s):  
Kerryn Ayanda Malindi Krige ◽  
Verity Hawarden ◽  
Rose Cohen

Learning outcomes This case study introduces students to the core characteristics of social entrepreneurship by teaching Santos (2012) positive theory. The case allows students to transition from comprehension and application of what social entrepreneurship is, to considering how they operate. Druckers (2005) argument that social organisations will never have sufficient resources to do their work because they operate in an environment of infinite need is the catalyst for a conversation on resource dependency theory and the risks of mission drift. Students are introduced to the funding spectrum that can be used to understand the type of income that comes to an organisation, and to apply this to the case. By the end of their studies, students should be able to apply the Santos (2012) definition to social enterprises and social entrepreneurs, have insight into the complexity of operating in an environment of infinite need and able to apply the funding spectrum as a tool to manage to understanding financial sustainability. Case overview/synopsis The case tells the story of Sharanjeet Shan, a globally recognised social entrepreneur, and recipient of the Schwab Foundation’s Social Entrepreneur of the Year award in 2015. Shan moved to South Africa as the country moved into democracy, and has spent the past 20-plus years building the skills of Black African school children in mathematics and science through the organisation she leads, Maths Centre. But the country remains at the bottom of world rankings for the quality of its maths and science education, despite spending more per capita on education than any other country in Africa. Maths Centre has seen a dip in donations despite steady growth in the amount of money that businesses are investing in social change in South Africa through corporate social investment. But does Shan really need more donor income? Or are there other ways that she can build the financial sustainability of Maths Centre? Complexity academic level This case study is aimed at students of non-profit management, entrepreneurship, social entrepreneurship, women in leadership, corporate social investment, development studies and sustainable livelihoods. It is written at an Honours / Masters level and is therefore also appropriate for use in customised or short programmes. The case study is a good introduction for students with a background in business (e.g. Diploma in Business Administration / MBA / custom programmes) who are wanting to understand social enterprise and apply their learning's. Supplementary materials A list of supplementary materials is provided in the Teaching Note as Table I, which includes video's, radio interview recordings and a book chapter. Subject code CSS 3: Entrepreneurship.


2017 ◽  
Vol 11 (2) ◽  
pp. 123
Author(s):  
Welly Wirman ◽  
Tantri Puspita Yazid ◽  
Nurjanah Nurjanah

<p>ABSTRAK</p><p><br />PT Chevron Pacific Indonesia (PT CPI) merupakan salah satu perusahaan terbesar di Indonesia.<br />Agar dapat mempertahankan eksistensinya, PT CPI harus mampu beradaptasi dengan lingkungan<br />sekitar. Disinilah peranan Public Relations dibutuhkanuntuk mewujudkan tujuan perusahaan dengan<br />membangun hubungan yang timbal balik dan saling membutuhkan antara perusahaan dan masyarakat<br />sekitar. Salah satu cara yang perlu dilakukan adalah melalui program Corporate Social Responsibility<br />(CSR).Indonesia, khususnya wilayah strategis Riau yang masuk dalam pasar bebas ASEAN dituntut<br />untuk mempersiapkan dan meningkatkan kualitas masyarakatnya dalam persaingan di pasar bebas.<br />Atas hal ini, program CSR dapat menjadi solusi. Merujuk pada kewajiban CSR Perseroan Terbatas<br />dalam UU No. 40 Tahun 2007, PT CPI memiliki program CSR-nya yang disebut Social Investment<br />dan berfokus padalima bidang, yaitu (1) kesehatan, (2) pendidikan dan pelatihan, (3) pengembangan<br />ekonomi, lingkungan dan keanekaragaman hayati, (4) kesenian, budaya dan infrastruktur olahraga dan<br />(5) bantuan dan rehabilitasi pasca bencana. Penelitian ini nantinya akan menggambarkan bagaimana<br />model perencanaan komunikasi program CSR PT CPI area Riau. <br />Kata Kunci: CSR, Public Relations, Model Perencanaan Komunikasi.</p>


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