Building loyalty through perceived value in online shopping – does family life cycle stage matter?

2021 ◽  
pp. 1-39
Author(s):  
Raman Amirtha ◽  
V. J. Sivakumar
1975 ◽  
Vol 67 (2) ◽  
pp. 131-134
Author(s):  
BARBARA CROSS ◽  
ROBERT O. HERRMANN ◽  
REX H. WARLAND

2020 ◽  
pp. 135481662090778
Author(s):  
Hyesun Kim ◽  
Jooa Baek ◽  
Yeongbae Choe

Mega-sporting events often contribute to both financial and nonfinancial aspects of a destination. Nonetheless, several problematic issues (e.g. risk/safety issues, high travel costs, and online broadcasting) require a hosting destination focusing more on marketing and promotion strategies to boost event attendance. As such, this study aims to understand the optimal bundling package strategy for a mega-sporting event by investigating the effect of customers’ life cycle stage on their preferences in purchasing an event-related package. Several event package features used in this study are important determinants of mega-sporting event participation. More important, respondents in different family life cycle stages showed different levels of sensitivity to each package attribute, thereby constructing different preferences. The result of this study would be useful information for designing more attractive mega-sporting event packages and/or target marketing strategies focusing on different life stages.


1986 ◽  
Vol 21 (0) ◽  
pp. 145-150
Author(s):  
Tsuna Sasaki ◽  
Yasuo Asakura ◽  
Hironori Kimura ◽  
Akira Wada

2020 ◽  
Vol 16 (3) ◽  
pp. 320-355
Author(s):  
Raman Amirtha ◽  
V. J. Sivakumar ◽  
Yujong Hwang

The relationship between perceived risk and behavioral intention (BI) in e-shopping, based on family life cycle (FLC) stages, has been analyzed in this work. Although FLC stages are considered to have a better predictive ability than age, few e-shopping studies have concentrated on understanding its effects. This study, as a pioneering effort, has divided Indian women based on nine FLC stages and has studied the role of ten dimensions of perceived risk on BI to shop online across each life cycle stage. Results show that different facets of risks had distinct effects on purchase behavior among women belonging to different FLC stages. In effect, this study shows the importance of splitting people based on FLC stages in e-marketing and its value in making marketing decisions.


2013 ◽  
Author(s):  
Laura A. Scudellari ◽  
Bethany A. Pecora-Sanefski ◽  
Andrew Muschel ◽  
Jane R. Piesman ◽  
Thomas P. Demaria

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