Executive Functions of BoP Consumers: Research Propositions, Conceptual Framework and Implications for Marketing Strategies for BoP Markets

2021 ◽  
pp. 1-21
Author(s):  
Ria Mishra ◽  
Ramendra Singh ◽  
Saravana Jaikumar
Keyword(s):  
Executive Functions ◽  
Conceptual Framework ◽  
Marketing Strategies ◽  
Research Propositions ◽  
Bop Markets

scholarly journals Changing audience behaviour: festival goers and throwaway tents

2014 ◽  
Vol 5 (3) ◽  
pp. 247-262 ◽  
Author(s):  
Stephen Henderson ◽  
James Musgrave
Keyword(s):  
Conceptual Framework ◽  
Social Marketing ◽  
Consumer Behaviour ◽  
Behavioural Change ◽  
Marketing Strategies ◽  
Added Value ◽  
Change Strategies ◽  
Environmental Practices ◽  
Content Type ◽  
Practical Tool

Purpose – To translate theory into a practical tool, the purpose of this paper is to provide a conceptual framework for the development of social marketing strategies to modify event attendee behaviour in a sustainable direction. Design/methodology/approach – Consumer value is synthesised with social marketing and consumer behaviour theory to develop the framework. A major problem for festivals (throwaway tents) and current pro-environmental practices are used to determine the framework's applicability. Findings – The conceptual framework suggests that achieving desired behaviour(s) within an audience requires consideration of the added value at the downstream level, strategies that recognise offsite/onsite behaviour settings, engagement of upstream advocacy and more attention to the evaluation of success. Research limitations/implications – A single low-involvement behaviour example is used to validate the conceptual framework suggesting further work is needed to widen tests of its applicability. Originality/value – This paper synthesises theory into a framework that has significant potential as a tool to develop behavioural change strategies at events.

Digital Marketing Strategies for Accessible Tourism

2020 ◽  
pp. 71-92
Author(s):  
Fernando Florim De Lemos ◽  
Dina Vieira ◽  
Tânia Pinho
Keyword(s):  
Conceptual Framework ◽  
Case Studies ◽  
Marketing Strategies ◽  
Digital Tools ◽  
Digital Marketing ◽  
Additional Information ◽  
Different Dimensions

This chapter addresses the applications of digital marketing in the construct of communicational practices aimed at target audiences that have some physical, motor, psychological, or other disabilities, who require additional information or specialized advice to fully comprehend all elements involved, when planning/deciding to travel. Throughout the text there are several references of the conceptual framework, as well as several examples of case studies that highlight some of the practices used in diversified contexts, using digital tools as privileged means of intervention in the different dimensions required to support the so-called accessible tourism.

Emerging Role of Technology Licensing in the Development of Global Product Strategy: Conceptual Framework and Research Propositions

1996 ◽  
Vol 60 (1) ◽  
pp. 73-88 ◽  
Author(s):  
Masaaki Kotabe ◽  
Arvind Sahay ◽  
Preet S. Aulakh
Keyword(s):  
Conceptual Framework ◽  
Product Market ◽  
Technology Licensing ◽  
Product Strategy ◽  
Mode Of Entry ◽  
Industry Level ◽  
Recent Trends ◽  
Different Dimensions ◽  
Research Propositions

In the context of mode of entry into new markets, existing theory tends to identify technology licensing as a step toward or an alternative to wholly owned subsidiaries. However, recent trends in technology licensing indicate that technology licensing is used increasingly as a conscious, proactive component of a technology-based firm's global product strategy. The authors present a conceptual framework from the licensor's perspective on technology licensing by combining the existing literature and licensing practices in industry to identify the antecedent product market, industry level, and resource-based factors that lead to technology licensing. They also present propositions on how these factors affect technology licensing and conclude by linking technology licensing to different dimensions of a firm's product strategy.

Generic marketing strategies for small and medium-sized enterprises – conceptual framework and examples from Asia

2001 ◽  
Vol 9 (2) ◽  
pp. 145-162 ◽  
Author(s):  
Khai Sheang Lee ◽  
Guan Hua Lim ◽  
Soo Jiuan Tan ◽  
Chow Hou Wee
Keyword(s):  
Conceptual Framework ◽  
Marketing Strategies
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