Explicating the resource integration process during self-service socialisation: Conceptual framework and research propositions

2020 ◽  
Vol 121 ◽  
pp. 516-523 ◽  
Author(s):  
Estelle van Tonder ◽  
Stephen Graham Saunders ◽  
Jillian Dawes Farquhar
Keyword(s):  
Conceptual Framework ◽  
Resource Integration ◽  
Integration Process ◽  
Self Service ◽  
Research Propositions

Studying customers’ resource integration by service employees in interactional value co-creation

2016 ◽  
Vol 30 (2) ◽  
pp. 152-164 ◽  
Author(s):  
Loïc Plé
Keyword(s):  
Conceptual Framework ◽  
Design Methodology ◽  
Customer Participation ◽  
Resource Integration ◽  
Service Dominant Logic ◽  
Content Type ◽  
Service Employees ◽  
Dominant Logic ◽  
Managerial Implications ◽  
Practical Implications

Purpose Noting that resource integration is a pivotal dimension of value co-creation in Service-Dominant logic, this paper aims to explore how service employees engaged in co-creation processes with customers integrate the latter’s resources. Design/methodology/approach To address the limitations of previous research on customer resources and their integration by service employees, this study turns to the concept of customer participation to identify the nature of customers’ resources. A conceptual framework of their integration by service employees underpins nine key propositions. This foundation leads to the development of theoretical contributions, managerial implications and avenues for research. Findings Customers can use 12 types of resources in value co-creation. Contrasting with earlier findings, the conceptual framework reveals that service employees may not only integrate these customers’ resources but also either misintegrate or not integrate them. Non-integration and misintegration may be intentional or accidental. Accordingly, value co-creation or co-destruction may result from interactions. Research limitations/implications This conceptual and exploratory text requires complementary theoretical and empirical investigations. It also does not adopt an ecosystems view of co-creation. Practical implications Knowing the different steps of resource integration and what influences them should increase the chances of value co-creation and limit the risks of value co-destruction. Originality/value Scant research has examined the nature of customer resources and how service employees integrate them. This paper also is the first to distinguish among resource integration, misintegration and non-integration.

Emerging Role of Technology Licensing in the Development of Global Product Strategy: Conceptual Framework and Research Propositions

1996 ◽  
Vol 60 (1) ◽  
pp. 73-88 ◽  
Author(s):  
Masaaki Kotabe ◽  
Arvind Sahay ◽  
Preet S. Aulakh
Keyword(s):  
Conceptual Framework ◽  
Product Market ◽  
Technology Licensing ◽  
Product Strategy ◽  
Mode Of Entry ◽  
Industry Level ◽  
Recent Trends ◽  
Different Dimensions ◽  
Research Propositions

In the context of mode of entry into new markets, existing theory tends to identify technology licensing as a step toward or an alternative to wholly owned subsidiaries. However, recent trends in technology licensing indicate that technology licensing is used increasingly as a conscious, proactive component of a technology-based firm's global product strategy. The authors present a conceptual framework from the licensor's perspective on technology licensing by combining the existing literature and licensing practices in industry to identify the antecedent product market, industry level, and resource-based factors that lead to technology licensing. They also present propositions on how these factors affect technology licensing and conclude by linking technology licensing to different dimensions of a firm's product strategy.

First-Mover Advantage: A Synthesis, Conceptual Framework, and Research Propositions

1992 ◽  
Vol 56 (4) ◽  
pp. 33-52 ◽  
Author(s):  
Roger A. Kerin ◽  
P. Rajan Varadarajan ◽  
Robert A. Peterson
Keyword(s):  
Conceptual Framework ◽  
Empirical Studies ◽  
Objective Assessment ◽  
Theory And Practice ◽  
Competitive Advantages ◽  
Marketing Theory ◽  
Order Of Entry ◽  
First Mover Advantage ◽  
Research Propositions ◽  
First Mover

Numerous conceptual and empirical studies advance the notion that first movers achieve long-term competitive advantages. These studies purport to demonstrate the presence of a systematic direct relationship between order of entry for products, brands, or businesses and market share. However, an objective assessment of the literature suggests that this view must be qualified. A broadened perspective is presented that highlights the complexity of this phenomenon and suggests that first-mover status may or may not produce sustainable advantages because of a multiplicity of controllable and uncontrollable forces. A conceptual framework identifying factors that underlie first-mover advantage and product-market contingencies that moderate the order of entry-competitive advantage relationship is proffered. Several research propositions relevant for marketing theory and practice are presented.

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