The Effects of Background Music on Consumer Responses in a High-end Supermarket

2007 ◽  
Vol 17 (5) ◽  
pp. 469-482 ◽  
Author(s):  
Irena Vida ◽  
Claude Obadia ◽  
Michelle Kunz
Keyword(s):  
Background Music ◽  
Consumer Responses

scholarly journals Musik Dalam-Toko dan Perilaku Pembeli: Kajian Empiris di Minimarket

2020 ◽  
Vol 8 (1) ◽  
pp. 47
Author(s):  
Tintin Suhaeni ◽  
Sri Raharso ◽  
Ivon Sandya Sari Putri
Keyword(s):  
Analysis Of Variance ◽  
Field Experiments ◽  
Structural Characteristics ◽  
Shopping Behavior ◽  
Background Music ◽  
Mood Change ◽  
Consumer Responses ◽  
Analysis Technique ◽  
Shopping Experience ◽  
The One

This study experimentally tests the effects of in-store background music on the shopping behavior of its customers. Field experiments employ pre-experiment the one group pretest-posttest. The researcher chooses a kind of musics tempo and volume as structural characteristics (2 x 2 factorial experiment).  The analysis technique used is the analysis of variance (ANOVA).  The results of the analysis found that tempo and volume of music did not play a significant role in the amount of money spent, but influence significantly on shopping time and mood change. The research answered urgency for designing the musical environment in the retail stores to influence shopping experience and consumer responses, especially for a small store (minimarket).

NÖROPAZARLAMA ÜZERİNE BİR DEĞERLENDİRME

2015 ◽  
Vol 3 (2) ◽  
Author(s):  
Erol Ustaahmetoğlu
Keyword(s):  
Consumer Behavior ◽  
Data Collection ◽  
Research Methods ◽  
Correct Answer ◽  
Historical Development ◽  
Collection Method ◽  
Consumer Responses ◽  
General Evaluation ◽  
Traditional Research ◽  
Technological Developments

Traditional research methods are inadequate to predict and explain consumer behavior accurately in some cases. Marketing discipline tries to benefit from new technological developments in order to make up the deficiency subjects’ competence and willingness to express how they feel when they face with stimulus in traditional data collection method has an effect on the success of the method. In traditional methods, subjects often cannot remember or know the correct answer, or even if they know the answer they will give answers that satisfy the researcher. The inadequacy in traditional techniques has driven the researchers to evaluate theconsumer response more accurately. It is observed that in recent years neuromarketing techniques began to be used extensively to measure consumer responses accurate in marketing field. Although neuromarketing is commonly used in marketing field, there are some questions about the efficiency of the method. This study emphasizes the efficiency on the general evaluation of neuromarketing techniques and criticism of it. The aim of this study is to indicate the historical development of application of neuro science on marketing and consumer behavior, and to establish the future of neuro science, its opportunities and threats.

WHERE ARE THE 99%?: THE IMPACTS OF DISPLAY ADVERTISING ON CONSUMER RESPONSES BEYOND CLICK

2019 ◽  
Vol 2019 ◽  
pp. 182-183
Author(s):  
Jang Ho Moon ◽  
◽  
Kichang Han ◽  
Sanghyun Lim ◽  
Gyungjin Bae ◽  
...  
Keyword(s):  
Consumer Responses ◽  
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