Effects of Familiar Background Music on Working Memory and Motor Tracking

Author(s):  
Donald J. Polzella ◽  
Scott Schoeling
2016 ◽  
Vol 44 (6) ◽  
pp. 1431-1438 ◽  
Author(s):  
Agnes Si-Qi Chew ◽  
Ya-Ting Yu ◽  
Si-Wei Chua ◽  
Samuel Ken-En Gan

Author(s):  
Cynthia Fraser

This chapter traces advances in the knowledge and understanding of how background music influences consumers’ learning and memory of brand and message elements in ads. Early empirical research in marketing focused on comparison of ad brand and message recall from ads with and without music, documenting the consistent distraction posed by background music. Research comparing multiple music backgrounds followed, linking greater distraction with lack of background fit with brand and message. Based on psychologists’ working memory models, studies revealed that background music distracts but also potentially serves as a cue to later recall of brand and message elements. Work in neuropsychology revealed automatic, preattentive brain responses to surprising changes in background music, which led researchers in marketing to quantify the increased distraction by backgrounds with more surprises from structural changes in the music. Building upon the contributions of Meyers’s (1956) seminal work, recent research unveiled differences in distraction and capacity to cue later brand and message recall between backgrounds evoking connotative or private images. The chapter concludes with directions for future research to further expand the knowledge and understanding of how music impacts advertising effectiveness.


2016 ◽  
Vol 234 (8) ◽  
pp. 2381-2389 ◽  
Author(s):  
Massimiliano Palmiero ◽  
Raffaella Nori ◽  
Carmelo Rogolino ◽  
Simonetta D’amico ◽  
Laura Piccardi

1998 ◽  
Vol 30 (1-2) ◽  
pp. 142
Author(s):  
Tatsuya Iwaki ◽  
Shogo Sadamitsu ◽  
Mitsuo Hayashi ◽  
Tadao Hori

i-Perception ◽  
10.1068/if632 ◽  
2012 ◽  
Vol 3 (9) ◽  
pp. 632-632
Author(s):  
Ding-Hao Liu ◽  
Yi-Fang Shih ◽  
Pei-Jin Yang ◽  
Mei-Nian Lu ◽  
Yi-shan Su ◽  
...  

2016 ◽  
Vol 39 ◽  
Author(s):  
Mary C. Potter

AbstractRapid serial visual presentation (RSVP) of words or pictured scenes provides evidence for a large-capacity conceptual short-term memory (CSTM) that momentarily provides rich associated material from long-term memory, permitting rapid chunking (Potter 1993; 2009; 2012). In perception of scenes as well as language comprehension, we make use of knowledge that briefly exceeds the supposed limits of working memory.


2016 ◽  
Vol 39 ◽  
Author(s):  
Arnon Lotem ◽  
Oren Kolodny ◽  
Joseph Y. Halpern ◽  
Luca Onnis ◽  
Shimon Edelman

AbstractAs a highly consequential biological trait, a memory “bottleneck” cannot escape selection pressures. It must therefore co-evolve with other cognitive mechanisms rather than act as an independent constraint. Recent theory and an implemented model of language acquisition suggest that a limit on working memory may evolve to help learning. Furthermore, it need not hamper the use of language for communication.


2020 ◽  
Vol 63 (9) ◽  
pp. 3036-3050
Author(s):  
Elma Blom ◽  
Tessel Boerma

Purpose Many children with developmental language disorder (DLD) have weaknesses in executive functioning (EF), specifically in tasks testing interference control and working memory. It is unknown how EF develops in children with DLD, if EF abilities are related to DLD severity and persistence, and if EF weaknesses expand to selective attention. This study aimed to address these gaps. Method Data from 78 children with DLD and 39 typically developing (TD) children were collected at three times with 1-year intervals. At Time 1, the children were 5 or 6 years old. Flanker, Dot Matrix, and Sky Search tasks tested interference control, visuospatial working memory, and selective attention, respectively. DLD severity was based on children's language ability. DLD persistence was based on stability of the DLD diagnosis. Results Performance on all tasks improved in both groups. TD children outperformed children with DLD on interference control. No differences were found for visuospatial working memory and selective attention. An interference control gap between the DLD and TD groups emerged between Time 1 and Time 2. Severity and persistence of DLD were related to interference control and working memory; the impact on working memory was stronger. Selective attention was unrelated to DLD severity and persistence. Conclusions Age and DLD severity and persistence determine whether or not children with DLD show EF weaknesses. Interference control is most clearly impaired in children with DLD who are 6 years and older. Visuospatial working memory is impaired in children with severe and persistent DLD. Selective attention is spared.


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