The bidirectionality of buying behavior and risk perception: an exploratory study

2021 ◽  
pp. 1-25
Author(s):  
Katrin Zulauf ◽  
F. Schneider Cechella ◽  
R. Wagner
Keyword(s):  
Risk Perception ◽  
Exploratory Study ◽  
Buying Behavior

The Antecedents and Consequences of Customer Engagement: An Exploratory Study on the Mobile Business in Thailand

2016 ◽  
Vol 17 (2) ◽  
pp. 41-58
Author(s):  
Theingi ◽  
Suchira Phoorithewet ◽  
Yunmei Wang ◽  
Sikankaew Panthongprasert
Keyword(s):  
Service Quality ◽  
Customer Loyalty ◽  
Exploratory Study ◽  
Mobile Network ◽  
Switching Behavior ◽  
Customer Engagement ◽  
Buying Behavior ◽  
Mobile Business ◽  
Antecedents And Consequences

This study explores the antecedents and consequences of customer engagement behaviors in the Thai mobile network business. This study found that the approach to switching behavior and cross-buying behavior is connected to customer loyalty behaviors. However, the spending behaviors of customers may not be a good indicator of customer loyalty in the mobile network business because those who do not have the intention to switch to another brand do not necessarily increase their spending. In addition, most respondents are concerned with competitive promotional packages, which influence customer engagement behaviors. Hence, it was proposed that service quality and competitive promotional packages are antecedents to customer engagement behaviors and all these factors are important in explaining customer loyalty toward mobile network providers in Thailand.

Knowledge and risk perception of e-cigarettes and hookah amongst youths in Lagos State, Nigeria: An exploratory study

2020 ◽  
Vol 27 (4) ◽  
pp. 384
Author(s):  
Akin Osibogun ◽  
Olatokunbo Osibogun ◽  
OlukemiO Odukoya ◽  
YetundeO Odusolu
Keyword(s):  
Risk Perception ◽  
Exploratory Study ◽  
Lagos State

scholarly journals Effective presentation e-merchandising techniques. The importance of review the literature to improve the management of digital companies

2018 ◽  
Vol 7 (2) ◽  
pp. 88
Author(s):  
Nuria Puente Domínguez
Keyword(s):  
Exploratory Study ◽  
Business Management ◽  
Emotional States ◽  
Buying Behavior ◽  
Online Store ◽  
Point Of Sale ◽  
Online Shoppers ◽  
Self Service ◽  
Online Stores

Can we influence the behavior of online shoppers through the inside layout of the online store? When merchandising emerged for more than a hundred years, many researchers have analyzed the influence of the point of sale on the consumer's emotional states and their buying behavior. However, although online stores are the ultimate exponent of self-service, there is hardly any research on e-merchandising. Therefore, an exploratory study is conducted in order to better understand the context of the research and to make an approximation to the variables of interest within the study area, which will allow e-commerce companies to know which e-merchandising techniques must implement for efficient business management.

Determinants of Online Buying Behavior of Social Media Users in Saudi Arabia: An Exploratory Study

2014 ◽  
Author(s):  
Abdul-Rahim Ahmad ◽  
Najmul Hoda ◽  
Basem AlHazmi ◽  
Amal Melibari ◽  
Majid Althubiani
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Exploratory Study ◽  
Buying Behavior ◽  
Online Buying
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