Manager's intentions toward entering into strategic marketing alliances: an empirical investigation
2012 ◽
Vol 20
(7)
◽
pp. 571-588
◽
1999 ◽
Vol 13
(1)
◽
pp. 43-56
◽
2000 ◽
Vol 13
(2)
◽
pp. 105-119
◽
1998 ◽
Vol 14
(8)
◽
pp. 853-878
◽
2010 ◽
Vol 17
(3)
◽
pp. 249-278
◽
Keyword(s):
2002 ◽
Vol 16
(3)
◽
pp. 201-222
◽
1979 ◽
Vol 12
(2)
◽
pp. 82-86