An independent shopping experience for wheelchair users through augmented reality and RFID

PurposeAn increasing number of retailers is trying to stimulate customers by embedding augmented reality (AR) features such as video try-on into the online shopping experience. As such AR-based online services require customers to actively participate in the service provision, this paper aims at investigating fairness perceptions and customer responses associated with AR-enabled customer participation.Design/methodology/approachThe conceptual framework of this study is based on equity theory. To compare customer responses after an in-store service encounter as opposed to AR-enabled customer participation involving video try-on, this study contains a between-subject online experiment. The effective sample comprises N = 215 participants.FindingsThe data analysis demonstrates that AR-enabled customer participation leads to significantly lower levels of distributive, procedural and price fairness as well as lower engagement intentions than in-store service encounters. Simultaneously, participants in the video try-on scenario report higher negative word-of-mouth (WOM) intentions than in the in-store scenario.Research limitations/implicationsThe extra mile customers go when using AR-based online services is reflected in less favorable fairness evaluations.Practical implicationsService managers should design AR applications in a manner that requires minimum customer participation.Originality/valueThis study contributes to service research by linking AR-enabled customer participation to evaluations of distributive, procedural and price fairness and their outcomes. This is vital to fully exploit the potential of AR in services.

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Augmented Reality as a Tool to Enhance the Experiential Value of Online Shopping

Handbook of Research on Global Fashion Management and Merchandising - Advances in Logistics, Operations, and Management Science ◽

10.4018/978-1-5225-0110-7.ch012 ◽

2016 ◽

pp. 280-304 ◽

Cited By ~ 3

Author(s):

Tuğçe Ozansoy Çadırcı ◽

Şirin Gizem Köse

Keyword(s):

Augmented Reality ◽

Direct Product ◽

Online Shopping ◽

Purchase Decisions ◽

Product Experience ◽

Interactive Applications ◽

Utilitarian Value ◽

Shopping Experience ◽

Online Shoppers ◽

Experiential Value

Perceived shopping value is an essential factor that affects the purchase decisions of consumers (Babin, Darden & Griffin, 1994). Former research has proved that experiential value associated with shopping activities helps retailers to create sustainable relationships with their consumers (Mathwick, Malhotra & Rigdon, 2001). Therefore, many retailers are seeking for interactive applications that facilitate the online shopping experience. Applications like Augmented Reality (AR) which provides a direct product experience for online shoppers can be a valuable tool for online fashion retailers. This paper aims to provide insights about AR applications' probable experiential value in online fashion retailing. As a result, a conceptualization of AR's experiential value is proposed with hedonic and utilitarian value perspectives combined with assumed benefit and risks of online shopping that can be eliminated with the use of AR technology.

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Bringing online shopping experience to offline retail through augmented reality and RFID

2015 5th International Conference on the Internet of Things (IOT) ◽

10.1109/iot.2015.7356547 ◽

2015 ◽

Cited By ~ 7

Author(s):

Zulqarnain Rashid ◽

Enric Peig ◽

Rafael Pous

Keyword(s):

Augmented Reality ◽

Online Shopping ◽

Shopping Experience

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Comparing VR- and AR-Based Try-On Systems Using Personalized Avatars

Electronics ◽

10.3390/electronics9111814 ◽

2020 ◽

Vol 9 (11) ◽

pp. 1814

Author(s):

Yuzhao Liu ◽

Yuhan Liu ◽

Shihui Xu ◽

Kelvin Cheng ◽

Soh Masuko ◽

...

Keyword(s):

Virtual Reality ◽

Augmented Reality ◽

Mobile Application ◽

User Study ◽

User Studies ◽

Apparel Shopping ◽

Shopping Experience ◽

Online Experience ◽

The Impact ◽

Virtual Body

Despite the convenience offered by e-commerce, online apparel shopping presents various product-related risks, as consumers can neither physically see nor try products on themselves. Augmented reality (AR) and virtual reality (VR) technologies have been used to improve the shopping online experience. Therefore, we propose an AR- and VR-based try-on system that provides users a novel shopping experience where they can view garments fitted onto their personalized virtual body. Recorded personalized motions are used to allow users to dynamically interact with their dressed virtual body in AR. We conducted two user studies to compare the different roles of VR- and AR-based try-ons and validate the impact of personalized motions on the virtual try-on experience. In the first user study, the mobile application with the AR- and VR-based try-on is compared to a traditional e-commerce interface. In the second user study, personalized avatars with pre-defined motion and personalized motion is compared to a personalized no-motion avatar with AR-based try-on. The result shows that AR- and VR-based try-ons can positively influence the shopping experience, compared with the traditional e-commerce interface. Overall, AR-based try-on provides a better and more realistic garment visualization than VR-based try-on. In addition, we found that personalized motions do not directly affect the user’s shopping experience.

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