Effectiveness of Print Advertising Practices of Higher Education Services in Nepal

Author(s):  
Sushil Awale ◽  
Binod Krishna Shrestha
2020 ◽  
Vol 15 (2) ◽  
pp. 273-287
Author(s):  
Kuswardani DC ◽  
Yani TE ◽  
Nurhidayati Nurhidayati

This study aims to contribute to the understanding of increasing interest in repurchasing the University of Semarang Higher Education services. The variables tested to increase the Repurchase Interest directly are Switching Cost and Perceived Quality. The indirect variable to increase repurchase interest is student satisfaction through Perceived Quality and Service Recovery. The population is all students using USM Higher Education services as many as 25,302 active students, while a sample of 100 respondents using purposive sampling technique. The analytical tool used is Structural Equation Medelling (SEM) with Partial Least Square (PLS) program applications, namely smartPLS.3.0. The results of hypothesis testing indicate that Hypothesis 1 is rejected, while the other hypotheses are supported. Switching Cost has no significant effect on Repurchase Interest. Perceived Quality and Service Recovery is not directly influential on Repurchase Interest, mediated by Student Satisfaction. Student Satisfaction and Service Recovery have a direct effect on Repurchase Interest.


Author(s):  
Hong-Van Thi Dinh

ABSTRACT In today’s competitive higher education environment in Vietnam, higher education institutions have focussed more on quality education services to improve students’ satisfaction, which is considered an important factor for attracting and retaining students and evaluating the success of these higher education institutions, as a result. This research aimed to examine Vietnamese students’ perceptions about the quality of education services offered at Hue University in Vietnam. The data were obtained from the questionnaires completed by 2933 students from four-university members of Hue University in Central Vietnam. The research results showed that the students were generally satisfied with the quality of education services provided by Hue University. In addition, students’ satisfaction at Hue University is most affected by their perceptions about access to education services and the educational environment. The study also provided several implications, for Hue University in particular and other Vietnamese higher education institutions in general, to enhance their education services to improve the level of education service quality for attracting and retaining students.


As education becomes accepted as a service like any other, the market for trade of education services has developed significantly, with a diversity of providers competing to provide education outside their national boundaries. As well as providing an international experience to students, this can facilitate the sharing of expertise among students, educators, and policy makers who can learn from successes in other countries. This appears to be particularly important in the education market for software engineers and computing professionals, where the knowledge base is rapidly evolving. This requires, however, careful management of the service provision, which results in increased focus on quality assurance. Assuring quality is made difficult by many factors, some shared with quality assurance of education in general, and others unique to the international context. We present seven factors that represent the core challenges for the quality assurance of international higher education, and as such, represent a valuable tool for computing educators and others either currently involved in, or intending to become involved in, the international education market.


Sign in / Sign up

Export Citation Format

Share Document